Yazhini V.

Experience

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  Beroe Inc

  May 2017 - Sept 2019

  Market Research Analyst

  • Managed and delivered customized consulting assignments for clients, engaging with client stakeholders and internal research teams to oversee end-to-end sourcing activities, including spend analysis, opportunity assessment, supply market analysis, supplier selection, negotiation insights, sourcing strategy preparations, and supplier performance. • Executed over 75 market intelligence and sourcing consulting projects.• Worked with ~50+ logos across diverse industries such as FBT, CPG, Agro, Chemicals, Pharma, etc.• Incorporated consulting tools in sourcing projects, including the Kraljic Matrix, AT Kearney Purchasing Chessboard, Day-One Analysis, Porter’s Analysis, and more.• Executed Best Cost Country Sourcing (BCCS) projects for various materials and services.• Executed spend analysis and opportunity assessments to identify cost-saving opportunities like volume aggregation, price parity, requirement visibility, demand forecasting, redundancy elimination, etc.• Developed raw material price dashboards to provide ongoing intelligence on market dynamics and price forecasts.• Supported category managers of leading firms in the industry for their yearly category strategy builds.• Participated in training sessions focused on other tactical procurement functions, including S2P and contract management- Awarded 'Rising Star' for leading a pilot project that identified significant business risks for a Fortune 500 client. Show less

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  BARC India

  Sept 2019 - Aug 2021

  Associate Manager (Market Analytics)

  • Analyzed viewership trends, generated insights for media clients, and provided ad-hoc intelligence to client stakeholders.• Identified opportunities for client media outlets through extensive research and analysis of the competitive landscape.• Led a focused team to create a new automated process for the weekly TRP report release, which is still in use today. Redesigned the methodology for data processing, automating the TRP report release by 80%, reducing TAT, and standardizing the output, greatly enhancing the consumer experience.• Led the South genre team of 8 data analysts to manage and analyze television viewership data across all four genres: Tamil, Telugu, Malayalam, and Kannada. - Nominated for the "Commitment to Performance Excellence" award in 2020-21 for successfulmanagement across various genres and clients Show less

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  WNS

  May 2022 - now

  Assistant Manager, Analytics

  • Specialist advisor, providing analytical insights into the impact of Coca-Cola's ad campaigns on consumption intent and brand equity by analyzing datasets from various brand health vendors. Deliverables include developing brand performance tracking systems and data visualizations for Coca-Cola.• Collaborated with Manolo Arroyo’s team (Coca-Cola’s Chief Marketing Officer) on the high-visibility project ‘Hawkeye’, aimed at micro-targeting Gen Z consumers and influencing their behavioral decisions.• Led a team on a global project for Coca-Cola with an operational budget of USD ~25M, focused on studying and increasing the purchasing frequency of consumers for Coca-Cola’s products. Successfully expanded the study across the top 40 revenue-generating countries for Coca-Cola.• Oversaw and analyzed marketing and commercial strategies to incorporate micro-targeting, addressing and unlocking consumer barriers to improve conversion rates.• Responsible for the overall customer success of Coca-Cola’s E2E experiences function at WNS- Awarded with 'League of Champions’ for exceptional consultation on Coca-Cola'sadvertisement campaign tracking.- Recognized as the 'Stellar Performance for the year 2022-23' for leadership and projectmanagement in "Project Hawkeye" for Coca-Cola. Show less