Maria Daniela Soria Vasquez

Experience

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  LUCIA PALACIOS S.A.

  Feb 2019 - Oct 2021

  Foreign Trade and Purchasing Coordinator

  Managed relationships with international suppliers from Brazil, the USA, and Spain, coordinating imports and ensuring timely product availability.Negotiated and secured favourable terms with 10+ new suppliers, enhancing product offerings and cost efficiencies.Developed and executed sales and marketing strategies, contributing to a 20% increase in annual revenue.Spearheaded social media growth, increasing followers to 10K and boosting engagement by 30%.Led operational improvement initiatives, optimising workflows and reducing costs. Show less

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  Hearthy Life Ecuador

  Apr 2020 - now

  Founder

  Established a premium beverage brand highlighting Ecuador’s agricultural richness through natural tea infusions made from local fruits, herbs, and spices.Achieved over $18K in sales and expanded to 10+ retail locations.Developed a diverse product portfolio, featuring 15 fruit varieties and four distinct tea blends.Built direct partnerships with regional farmers, ensuring ethical sourcing and sustainable practices. Implemented environmentally friendly initiatives to support local communities and reduce ecological impact. Show less

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  Inmobiliaria Piedra Huasi S.A.

  Nov 2020 - Dec 2020

  Commercial Department Intern

  Preparation of Contracts: Drafted and reviewed contracts, ensuring accuracy and compliance with legal standards.Customer Service: Provided exceptional service to clients, addressing inquiries and resolving issues promptly.Coordination with the Collection Department: Collaborated with the collection team to streamline processes and ensure timely payments.Negotiations with Clients: Engaged in negotiations with clients to facilitate the sale and lease of properties.Sale of Commercial Premises: Successfully managed the sale of commercial properties in the cities of Cuenca and Guayaquil, contributing to the company’s revenue growth. Show less

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  Banco del Austro

  Nov 2021 - Jul 2024

  Managed a portfolio of high-profile clients with credit accounts exceeding $2M, analysing financial risks and supporting financing solutions.Provided research and data analysis to assist in strategic decision-making.Supported strategic decision-making with research and data analysis.Supported the establishment of the Sustainability Department, collaborating with VALORA Consulting. Processed 50+ high-value transactions weekly, ensuring compliance with financial regulations. Coordinated over 20 corporate events annually, handling logistics, correspondence, and executive travel.Maintained secure and efficient communication with regulatory entities, managing 200+ compliance requirements per month.

  • Executive Assistant to the CEO

    Jul 2023 - Jul 2024

  • Executive Assistant to the Bank President

    Nov 2021 - Jul 2023
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  Lucia Palacios S.A.

  Feb 2025 - now

  Global Fashion Procurement Optimization

  Optimized international procurement for high-end fashion brands, achieving a 15% reduction in costs through strategic sourcing and supplier negotiations.Enhanced global supply chain efficiency, resulting in an improvement in delivery times by streamlining logistics and implementing advanced inventory management systems.Boosted supplier performance by 25% through the introduction of innovative solutions and best practices, fostering stronger partnerships and ensuring high-quality standards.Ensured alignment with quality and sustainability standards. Show less

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  Filliers Distillery

  Apr 2025 - now

  Project Consultant

  Consultancy Project – International Market Expansion Strategy • Analyzed consumer trends, competitive landscape, and cultural factors. • Conducted a competitor analysis of local and international brands. • Developed market entry strategies with pricing, marketing, and distribution plans. • Identified regulatory and logistical considerations for alcohol imports. • Recommended go-to-market strategies to support Filliers’ global expansion.