Jini Pathan

Experience

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  Navrachana University

  Jun 2017 - May 2020

  Senior Core Committee Member

  • Member, Placement Committee

    Jan 2020 - May 2020

  • Business & Marketing Student

    Jun 2017 - May 2020
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  LUXANI

  Dec 2018 - Feb 2020

  Founder

  Ran an e-commerce fashion jewellery business while studying in 2nd year of college and managed everything, from marketing & sales to operations & finances.• Managed the online sales with prime focus on great customer experience, assisting them & addressing their queries/concerns via various social media channels like Facebook, Instagram, etc.• Single-handedly managed everything- creating original content, promotions & contests for social-media, increasing consumer engagement, developing brand-awareness & user nurturing via marketing funnel, negotiating with suppliers, projecting demands, etc.• Minimized the time lag for ordering customised jewels and also dealt with the product procurement processes. Show less

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  Bennett Coleman & Co. Ltd. (The Times of India)

  May 2019 - Jun 2019

  Business Development Intern

  My key role was to increase awareness & conversions about new promotional offerings of Times of India newspaper & magazine yearly subscriptions. I generated 100+ conversions & leads in Vadodara city & exceeded the monthly targets. Along with this I learnt the diverse consumer behavior and their perception towards english newspapers and magazines as well as drafted a research report on it. This research report will be very helpful for the organization to design their marketing strategies and coming up with new ways to approach the readers. Show less

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  International MUN

  Jun 2020 - Jul 2020

  Official Campus Ambassador

  • Pomoted IMUN Conference among colleges, schools, institutions and friends.• Developed a social media campaign to increase awareness about the conference.• Responsible to generate conversions & trained interested applicants.

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  NielsenIQ

  Aug 2020 - Aug 2021

  Data Processing Specialist

  • Managed & built database set ups for L'Oreal client and served single point ofcontact for commercial queries, leading the resolution in a client focused andtimely manner in cooperation with client liaison and commercial teams of EE & WE countries of Europe (UK, Germany, Spain, Belgium, Switzerland, Hungary, Poland, Turkey, Latvia, Lithuania, CZ etc)• Interacted & worked closely with Global Client Liasons, Global Coding Team, Input Validation Team, Offshore Country Teams, NISP teams, Traffic Controllers, Production Teams, OGRDS team, Team members, Train New team members in order to resolve queries, retain smooth process & create new set ups for clients.• Identified, investigated and co-ordinated the resolution of data, process & product related queries.• Analyzed and identified gaps and areas for improvement in coding, data input validation and client instructions environments (CIP) and drive convergence of processes and tools. Show less

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  MICA | The School of Ideas

  Jul 2021 - Jun 2022

  Digital Marketing Student

  Developed my professional & digital marketing skills during my Advanced Certification in Digital Marketing and Communications from India's Leading Marketing Institute Mudra Institute of Communications, Ahmedabad (MICA). The course extensively cover all aspects of digital marketing and has been proven to be of great benefit to businesses and marketing professionals. After studying & dedicating myself into this program for 1 year I am confident to put all my learnings in real time business scenario.I have specialized in 4 major areas:1) Social Media Marketing2) Marketing Communications with Public Relations3) Brand Management4) Marketing Analytics Show less

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  AffinityX

  May 2022 - Sept 2023

  Campaign Specialist

  Team: Undertone

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  Undertone by Perion

  May 2022 - Sept 2023

  Campaign Success Manager

  Brands: Mercedes Benz, The Home Depot, JM Smuckers, O'Reilly Media, National Grid, Hand & Stone Massage (HSM), Rite Aid etc.Market: USA1. Managed and optimized pacing and performance for campaigns with over $1M monthly budget, ensuring objectives and KPIs were met, including metrics like ROAS, CTR, VCR, CPA, Engagement Rate, Interaction Rate, and Viewability Rate. 2. Developed media plans, coordinated with Ad-ops for campaign launches, and targeted audience segments such as 3P Behavioral, Contextual, 1st party, In-Market, Affinity, Site Retargeting, and Creative Retargeting.3. Generated pixels and ensured proper firing for Site Visit, Site Retargeting, Lead, and Conversion, while handling 3P impression discrepancies and adjusting ratios through vendors like Sizmek and Dart.4. Implemented brand safety and suitability measures using Peer39 for negative keyword block-lists, contextual targeting to exclude harmful categories, and brand suitability tools like DoubleVerify, IAS, and Moat.5. Managed cross-channel campaigns across CTV, mobile, and desktop, optimized ad creative elements for goals like engagement rate and CTR, and delivered tailored campaign reports addressing crucial client questions.6. Communicated campaign recommendations clearly and promptly to client partners, and efficiently resolved Jira tasks and addressed Slack queries. Show less

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  GroupM

  May 2024 - now

  Senior Executive Programmatic