Amitav K. Samazder

Experience

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  Leo Burnett

  Jan 1993 - Jan 1995

  Sr. Art Director
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  Saatchi & Saatchi

  Jan 1995 - Jan 1998

  Creative Director
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  Directions Communications & Marketing

  Jun 2006 - Jan 2008

  Creative Director

  • As Creative Director, was part of the company's senior management team, reporting directly to the owners. • Executing day-to-day responsibilities as the agency’s Head of creative and production teams.• Providing inputs for creating effective advertising campaigns for the agency’s clients, as well as supporting the company’s own new business development initiatives. • Ensuring total alignment of advertising and communication narratives across different media (press, TV, outdoor, digital platforms, etc.) and related areas of the client’s own marketing, PR, events, and other promotional activities. • Initiating the development of C.I. (Corporate Identity) kits and C.I. manuals for the agency’s clients. • Formulation of brand communication strategies, conceptualisation and timely execution of the same by supervising the agency’s creative team and vendors.• Acquired experience of the specialised communication requirements of the oil industry in the Middle-East, through successful handling of advertising briefs for clients such as the country’s national Kuwait Petroleum Corporation (KPC) and its subsidiaries, and Saudi Arab Texaco (presently Chevron). • Developing brief for the creative team, keeping in mind time-schedules and related cost planning. Show less

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  Phoenix Media Production

  Jan 2008 - Oct 2017

  Director Creative Services

  About the company: Phoenix Media Production, Kuwait, is one of the leading full-service media production houses in the GCC region. The company specialises in audio-visual productions, still-photography, media, event management and live-event coverage for advertising agencies, TV Channels, as well as direct, local and overseas clients from diverse industry segments. It has fully operational in-house facilities, studios for live video shooting, sound recording, still-photography, CG (2D & 3D graphics animation), editing and compositing, in addition to a team of experienced creative, marketing, technical and related support staff. Deliverables include documentary videos (viz. corporate, medical, educational, industrial, banking, etc.), TV Commercials, ad-films and radio jingles for electronic media channels, as well as optimised digital advertising content targeted at social media, for its clients. Show less

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  Al Mulla Office Automation Solutions

  Oct 2017 - now

  Strategic Marketing Manager
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  Al Mulla Group

  Oct 2017 - now

  Strategic Marketing Manager