Anushé H.

Experience

• 

  Publimark Lowe & Partners Worldwide

  Jan 2002 - Jan 2006

  Advertising Account Executive

  •Responsibilities included adding leverage to brand development, assessment of cost effective media procurement, relationship management and delivery of committed output.•Primary point of contact between Client and Agency for all briefing & creative discussion sessions and issues affecting sales of the accounts. •Managed and supervised the overall advertising operations for designated brands, including executing large budget campaigns.•Built cost effective and creative marketing strategies with an objective to add leverage to the entire marketing goal for the brands. •Collaborative competi-track monitoring and reporting with clients. •Engage in bi-weekly field research/DCC- Direct Consumer Contacts to keep a tab on the changing consumer /target market behaviour pattern. •Arranged and contributed to discussion and briefing sessions within the Agency to ensure the creative team was up to date and in line with the Clients requirements.•Drafted, maintained, organized & presented Agency presentations (for clients), meeting minutes, brand reviews and client approvals.•Managed relationships with outsourced entities and ensured legal contracts were in place to support business critical systems. •Negotiate (film director, producer, recording studio, event management company etc) contracts to ensure value for money services.•Managed overall budget of allocated accounts & ensure estimates and bills were approved by financers & that both departmental and client business continuity plans were up to date and conformed to prescribed guidelines.•Arranged all photo-shoot sessions, selection of models & products for both Electronic (TV) Media & Print Media. •Supervise recording (dubbing) and editing of both audio and video input for TV & Radio Commercials. •Closely worked with Media buyers to make efficient allocations of TV and radio Spots. Show less

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  Macy's

  Jul 2007 - Jan 2013

  - Manage & lead the advertising schedule for the department.- Collaborate closely with the design team to route all creative concepts within the department and clients for feedback, comments and approvals- Track and manage a budget of $1 million. Work with Regional Managers to track their expenses and balance any overages.- Lead support- liaison for the major clients/ Non-Profit partners such as Make-A-Wish, March of Dimes, Futures Without Violence, Breast Cancer Research Foundation, American Heart Association, Reading Is Fundamental and other local/regional clients- Coordinate with the Marketing Effectiveness team to track results of all national & regional marketing campaigns- Maintain and organize data and records for tracking, monitoring and prioritizing tasks and projects. Compile and process purchase orders, vendor/charity partner invoices, expense reports, check requests and more- Provide critical communications support to ensure timely responses to inquiries from clients and inter-departmental team members - Ensure that all contractual agreements between the company and its clients are up to date - Monitor progress with all clients, internal teams and store teams to ensure projects are effectively completed on schedule- Plan & execute local events for the department- Coordinate a wide range of administrative and organizational support related projects and focus to ensure smooth flow of operations of all departmental needs- Direct support for the Marketing Director, National Manager and 6 Regional Managers spread across the country- Supervise, monitor and control the execution of all advertising materials including planning, presenting and approving creative materials- Compiling nationwide distribution reports for more than 800 stores- Maintain a calendar for scheduling and planning for events, handling logistics, distributing advertising materials Show less •Execute projects & events from planning to development with team manager.•Develop direction to achieve scheduled release dates and shifting priorities for Newspapers ads, Radio, TV,Magazine, Outdoor Media and printed Coallaterals.•Create and maintain project/event schedules.•Manage projects/ad schedules through all phases of the design, approval, and production process to ensure timeliness, budget requirements, and job specifications are met.•Act as a day-to-day contact for ongoing projects with marketing department and outside vendors.•Establish and maintain an accessible relationship with all internal departments.•Work closely with creative to ensure projects stay on schedule and designs are compliant wit brand standards.•Serve as a project liaison between marketing, creative (art director & copywriter), photo studio and print production teams to ensure all deliverables are on schedule. •Maintain accurate data management & archiving by using Macy’s Advertising Systems (MAS).•Partner with Manager & other Regional Coordinators to revise scheduling and set priorities based on the location of the event.•Assist and elevate problems and issues to concerned parties to ensure smooth workflow. Show less •Manage projects from planning to development.•Manage and develop team of traffic coordinators with direction to achieve scheduled release dates and shifting priorities.•Attend presentation meeting to guide and direct coordinators to be effective.•Create and maintain project schedules.•Manage projects through all phases of the design, approval, and production process to ensure timeliness, budget requirements, and job specifications are met.•Act as a day-to-day contact for ongoing projects.•Establish and maintain an accessible relationship with all internal departments.•Work closely with creative to ensure projects stay on schedule.•Serve as a project liaison between marketing, creative (art & copy), studio and production insuring accurate and timely communication and presentations are met.•Ensure project deliverables are met.•Maintain accurate data management. Show less - Be the first point of contact for all HR-related queries at the front desk- Administer HR-related documentation, such as conctracts of employment and ensure smooth flow of operations within the department- Multi-tasking and prioritizing multiple tasks at one time; handling interruptions, telephone duties and responding back to peers, supervisor, managers and clients - Assist in the recruitment process- Set up interviews and issue relevant correspondence- Manage day to day functions of the Human Resource department. Show less

  • Marketing Coordinator - National (Advertising & Special Events)

    May 2010 - Jan 2013

  • Advertising Coordinator - Special Projects, Integrated Marketing & New Media

    May 2009 - Apr 2010

  • Advertising Coordinator - High-end Womens Fashion Wear

    Aug 2008 - Apr 2009

  • Human Resources Coordinator

    Jul 2007 - Jul 2008
• 

  Butter LONDON

  Sept 2014 - Feb 2017

  Global Merchandising Project Manager

  -Manage the Merchandising Department for all local and international retailers.-Built and incorporated processes for the Merchandising Department for a seamless workflow within the organization which the company did not have.-Analyze data & recommend seasonal updates, prepare and track all merchandising related documents, ie: Retailers’ seasonal assortments, Global assortments, Vendor Timelines, Seasonal budgets and more-Working together with Marketing & Sales team, graphic designers, and client team to develop projects and meet deadlines-Work with Finance Team to ensure administrative tasks ie: billing, payables, creative orders are managed in a timely fashion and monthly budget matches forecast-Manage third party vendors required to create and implement merchandising deliverables-Manage and track overall merchandising budget for the company-Participate in company brainstorming sessions to identify new messaging, creative, and strategic opportunities for clients.-Provide market driven direction and feedback to enhance positioning and branding of new projects-Planning, tracking, and analysis of all customer trade/merchandising plans- Traffic management of all brand-specific sales collateral- Creation of retail solutions that maximize promotional effectiveness and efficiency within assigned accounts Show less