Shulang(Ryan) Cheng

Experience

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  Alabama Center for Real Estate

  Mar 2018 - Nov 2018

  Marketing Intern

  Help organize data and use different software and techniques (Adobe Photoshop, Adobe Illustrator, etc.) to make monthly, annually reports of the real estate markets of counties in the state of Alabama.

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  Tantan (探探)

  Apr 2019 - Oct 2019

  Marketing Coordinator

  1. Analyzed user data and coordinated with developers in big data projects; constructed spreadsheets in analyzing dynamic user data, identifying user behavior across various regions around the world.2. Discussed with top management and implemented strategies in growing user base, including creating online paid advertising campaigns with a monthly budget of $500k-$1M on Google, Facebook, and ASM, and maintainied a 20% monthly increase on app download on Malaysia’s Google ad campaigns.3. Led Tantan’s Ad placement on Apple Store and achieved an average growth of 30% on ROI in Taiwan and Singapore in a 3-month period; achieved stable ROI growth in Hong Kong market by ASM. Show less

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  DiChat Consulting Limited

  May 2020 - Sept 2020

  Marketing Assistant

  1. Obtained advertising materials, delivered creative output and monitored advertising effects2. Conduct marketing researches for clients and analysis on their competitors, optimize monthly/quarterly reports.3. Conduct EN-CN translating job for client websites and social media platforms.

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  DiChat Consulting Limited

  May 2021 - Feb 2022

  Digital Planner

  1. Delivered comprehensive WeChat KOL strategies for Hang Seng’s Prestige promotion based on the given timeline; reached out to WeChat KOLs base on the client’s needs, collaborating closely with the selected KOLs, partner agency, and Hang Seng bank on content creating, achieving a 200% set KPI.2 Lead projects in SEO/SEM and web content to help boost exposure of clients; integrate social media strategies across IG, Facebook, Weibo, WeChat, Baidu etc. for tailored audience targeting and successfully achieved 1,000-fan growth for Preqin’s WeChat account, a 300% KPI in 2021 Q4 for their Baidu SEM in 3 months.3. Responsible for the media planning and social listening part of the sale pitch and have won some key clients of the company, like Time Square and Hang Lung Properties. Show less

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  Pulsar

  Feb 2022 - now

  Post trade analyst

  1. Conduct analysis to define solid unambiguous requirement to be implemented by development teams.2. Actively maintain configurations of news scraping systems to ensure articles from multiple sources are extracted in a timely manner.Transfer support knowledge across operations3. Coordinate with developers to support various automation and process reengineering initiatives to eliminate manual and unnecessary tasks.4. Support ad-hoc analysis, detect unexplained position change and asset move/loss, actively analyze root causes and fix them. 5. Set up configurations based on the SoP for new exchange/account onboadring, and monitor the captured news in daily basis. Show less