Tom Blake

Experience

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  Blirt Online Magazine

  Jan 2013 - Jan 2014

  Online Journalist

  Published opinion articles based on sport, TV, Film and Writing.

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  T. J. Blake

  Mar 2013 - now

  Psychological Thriller Author

  The author of six novels under the pen name T. J. Blake. Each novel is available to read for free on Amazon's Kindle Unlimited. Books include the 5⭐ paranormal thriller "Familiar", and 5⭐ psychological thriller "DECEPTION: A Love of Lies". Both books are available to listen to on Audible.

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  Total SEO - Search Engine Optimisation

  Mar 2015 - Jan 2017

  I led and mentored a team of copywriters to produce SEO content for our clients.My role was to improve the copywriting department in terms of the quality of our writing and to refine and develop our content production processes. The typical management roles I had to complete were regular meetings with my manager, meetings with my team, managing workloads, organising annual leave cover, dealing with employee or client complaints, interviewing candidates, and training all new employees. I played a pivotal role in defining and executing our new means to creating our content. Some of the brands I worked with include Brackenwood Windows, Lok’nStore, The Pocket App and Ceilcote. Daha az göster In my role as SEO Copywriter, I wrote SEO content for around 100 clients - these SEO pieces consist of website content, content re-writes, articles & blog posts, email marketing material and social media posts.My clients ranged from local businesses to globally leading companies, specialising in a large selection of industries – retail, technology, engineering, fashion, packaging, transport, property, finance, hair & beauty, advertising, marketing, PR, education, healthcare and many more. Daha az göster

  • Lead SEO Copywriter

    Jan 2016 - Jan 2017

  • SEO Copywriter

    Mar 2015 - Jan 2016
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  TJ Creative Marketing Ltd - Creative Digital Marketing: Search & Content Marketing

  Jan 2017 - now

  Founder

  Creative digital marketing to turn prospects into customers. Combining content & search marketing, data and user psychology.I started TJ Creative back in 2017. This was after I was left cringing at the content being pushed out online by many brands on their website, email and social media. My main goal whenever I work with any business on their digital marketing is to show them the value of search marketing and creating meaningful content that's helpful to their end user. Content creation is key in digital marketing. It's not an expense, it's an investment. It offers a greater ROI than most other marketing that you're doing right now. If you've got a website and social media profiles with zero traffic, enquiries and sales, then you need to make a change. Content is a safe investment that will get you gains for the long term.My area of expertise sits with content marketing, search marketing (SEO & PPC), content design & UX (on websites and apps), and brand messaging. Daha az göster

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  Equals Creative

  Jan 2017 - Jan 2020

  Content Lead (Brand, Marketing & UX)

  I defined and executed the content strategy for an array of businesses; from exciting startups to globally leading brands. My role owned brand messaging, website content, copywriting, content design/UX, SEO, organic social media, print, and paid advertisement. I worked with the likes of KIA, Logitech, NTT Comms, UK Connect, Groop, and The Link App.

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  BSM (British School of Motoring)

  Jan 2019 - Jan 2019

  SEO Copywriter
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  Checkatrade.com

  Jan 2020 - Jan 2025

  Leading the digital content strategy and heading up a team of content specialists to deliver the B2B and B2C strategy for the UK’s leading marketplace for home improvements and repairs.Content performance: achieving strategic organic growth to get consumers and trades on site and convert into a customer and member. Content strategy: creating and leading the strategy for content to contribute the business KPIs (organic growth, trade member base number and jobs/contacts/leads for our members). KPIs: setting and accountable to deliver to the content marketing team’s KPIs. Content creation: leading the editorial calendar and setting writing quality guidelines.Direct reports: manage and mentor a Content Manager, Content Exec, and x9 copywriters. Customer experience: customer obsessed, I create content that puts the user first, and contributes to SEO growth. Conversion rate optimisation to review and improve the customer experience. Product owner/management (the blog): I own the blog channel in all its entirety; from the blog’s functionality and performance to dev enhancements. Budget management: manage the content budget for B2B and B2C strategies. Advisor to the wider teams around creative concepts, content and user experience. Daha az göster

  • Senior Content Marketing Manager

    Jan 2023 - Jan 2025

  • Content Marketing Manager

    Jan 2022 - Jan 2023

  • Senior Content Marketing Executive

    Jan 2020 - Jan 2022
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  TipSpend

  Jan 2020 - Jan 2022

  Founder & Creative Lead

  Cashless tipping app concept.I designed the app, built the website, began marketing it through social media and blogging. The blog content was purchased by TiPJAR.

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  Sony Music Entertainment

  Jan 2022 - now

  Digital Consultant

  Providing content, SEO and website advice to Sony Music UK.

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  SMI

  Mar 2025 - now

  Head of Marketing

  I lead the development and execution of a comprehensive marketing strategy, with the aim of driving growth through all channels, including print, email, brand, product, social media, content, SEO, and paid ads. I manage a talented team, consisting of a Product Marketing Manager, two Marketing Executives, and a Graphic Designer. As a member of the Senior Leadership Team, I contribute to shaping the overall strategic direction of the company, ensuring alignment between marketing initiatives and broader business goals. Daha az göster