Gilberto Oliveira

Experience

• 

  Carl Stahl Aços Cabos e Sistemas Ltda

  Sept 1995 - Jan 2012

  Executive achievements were: • Implementation of a new product line segment in the load handling equipment, taking advantage of perceived opportunities in the market, and synergies with the headquarters in Germany. ◦ The hiring of technical personnel for the development of projects and equipment production. ◦ Deploy of production structure (CAPEX) to kick-off the local production cell. ◦ Development and implementation of the whole workflow for the new production cell. ◦ The conception of the cost structure, taxes, and pricing policy for the market. ◦ Registration with financing agencies (BNDES) to enable our customers to acquire our products via special credit lines. • Restructuring of the São Paulo branch: ◦ Salesforce: Strong customer portfolio management to leverage sales via acting on the current customer’s base (more than 1500 active accounts). ◦ Attracting new customers by implementing a program of sales representatives divided by region and / or industry in the key target industries. The segmentation of the current market/database took place as follows: ▪ Ports. ▪ Oil and Gas / Naval. ▪ Construction. ▪ Automobile. ▪ Metallurgical/steel mills. ◦ Management of all strategic aspects of costs, pricing, and margins by line of business/operation. ◦ New business partnerships (access to overseas suppliers) for strategic business lines focusing on price repositioning for better competitiveness and increasing the profit margin by approximately 25% without giving up the high standards in the quality of our products. ◦ Modernization of the sales office and showroom for training and product demonstration purposes to our key customers. Show less • Contribute in the company strategy design. I had the opportunity to work on development of whole strategic marketing plan in order to accomplish market and sales goals (incomes, new products development, new B2B channels, improvement of customer communication, etc. The project management, supervision and execution was under my responsibility;• Managing of marketing efforts (trade fairs, technical seminars, etc.);• Supervision an follow up of sales targets of each Carl Stahl Brazil Group's branches. Sales meetings held periodically in order to track the commercial results. It have been done with full commitment of each branch manager;• Reformulation of whole costs' spreadsheet to all company's products/portfolio (mainly wire ropes). The calculation werebased on Activity Based Costs (ABC) and Added Value techniques. The whole work took about 5 months to be finished. Show less Among my responsibilities were:• Execution and supervision of technical projects to meet customer needs;• Responsible for sales agents management throughout Brazil. I traveled through whole country to manage the market needs (meet customers' needs) and sales agent's challenges;• Coordination of technical event (seminar) held in Recife-PE to all northeast region. In this opportunity I presented technicalpapers to over 300 customers and prospects;• Coordination of management software system ERP-Enterprise Resource Planing implementation;• I worked on supervising the CRM-Customer Relationship Management software implementation. I also worked on supervising the end users' training in order to align company strategy, software capabilities and operational personnel responsible to operate and input data that would be used later; Show less

  • Marketing & Sales Manager, Regional Management

    Aug 2010 - Jan 2012

  • Marketing and Sales Manager

    May 2005 - Jul 2010

  • Commercial and Technical Coordinator

    Sept 1995 - Apr 2005
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  WireCo WorldGroup

  Jun 2012 - May 2021

  Sales Manager Brazil

  Responsible for developing and managing the target local industries: Oil&Gas, Ports, Mining, Steel Mills, and Distribution Channels in order to accomplish the company's business objectives.Main accomplishments: • Implemented a local Distribution Center of WireCo in the Brazilian market for wire rope and service (sling shop) supply. • Registry and maintenance of registration of the main factories of WireCo World Group into the Petrobras system with the issuance of a certificate of registration (CRC). • Awarded with an important Global Contract with Petrobras for mooring wire ropes, managing all contract’s aspects with the customer as well as the factory, ensuring that all commercial and technical requirements were accomplished. • Secured a reasonable Supplier Contract with Vale S.A. dealing either with the customer’s corporate area (commercial/legal contract management) as well as the operational area (mining fields) on managing the customer's expectations about products’ performance and its related technical aspects to ensure the best customer service. • Introduction of WireCo products to the main Brazilian ports. • Introduction of WireCo to the Brazilian steel mills industry. • Approached the local market for Lankhorst Engineered Products, a WireCo subsidiary/division focused on high-performance plastics solutions (V.I.V. Strakes, etc) mostly towards the O&G industry (offshore). We were able to secure important contracts with the main players in the market.Main sales activities • Customer prospecting and acquisition, portfolio maintenance, strengthening of relationship, end-user servicing with training programs, guidance about bests practices on product application (after-sales). • Researching opportunities to increase served products and service portfolio. • Management and sales support to distribution channels on supporting them to achieve extended results. • Pricing strategy. Show less

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  Teufelberger Group

  Jun 2021 - now

  Area Sales Manager - LatAm

  • Area Sales Manager (LATAM)

    Jan 2025 - now

  • Area Sales Manager

    Jun 2021 - Jan 2025