Muhammad Rafe

Experience

• 

  ABl Bank Ltd

  Apr 2007 - May 2007

  Internee

  • I have worked in clearing department, • Maintained Inward and Outward intercity clearing.• Recorded daily receipt and payment entries.• I used stamp of traveling cheques and demand draft.

• 

  A.S Enterprises ( TPDW )

  Feb 2011 - Jun 2013

  Accountant

  • Maintain basic accounts, book keeping.• Invoice entries and cross checking.• Maintain Cash Book on daily basis.• Reconciliation of Bank statements on weekly Basis.• Maintain ledger of company’s vendors & employees.• Prepare Monthly billing of company’s clients after verification of all the invoices.• Implemented new accounting procedures and processes.

• 

  FrieslandCampina

  Jun 2013 - now

  • Regional and Distributions Audit across Pakistan.• Creation and map Work Breakdown Structure (WBS) in SAP & octane to ensure around 400million monthly distributions clams will be processed as per allocated budgets. • Verification and process On-Invoice and off-Invoice distributions claims including Direct serve, OOH and Exports and e commerce channel.• Process Distribution final settlement as per Company SOP.• Ensure timely submission of brand wise split of dairy sales budgets to customer finance for month end closing and accruals. • Ensure accuracy for creation of budgets in octane as received by category and channel team.• Controlling Variable trade Rebates and Fixed Trade rebates budgets nationally according to their allocations and spending.• Preparation reports for fixed costs and Variable trade rebates and other analysis as required by CSM and NSOM.• Preparation of monthly claims reports along with their actual consumption of budgets, and finalization of distributor CCC as well for all channels.• Provide Complete support to NSOM on all national Sales operations matters as required. Show less • Handling All Operations of Sindh & Baluchistan Region (Hyderabad, Quetta, Sukkur, Area).• Orders processing and communication with supply chain department for ensure of dispatch the stock of distributor to their destination at all our Region.• Coordinate with Trade category team for POSM and others merchandizing deployment in S&B Region.• Oversee the perfect stores program their monthly Targets vs Achievement, yearly rentals and agreement.• Coordination with SPO’s for POSM deployment and displays on Key accounts and perfect stores and share pictorial update with Trade category team.• Share monthly non-compliance outlets data with field and Trade category team for better planning.• Gather weekly market intelligence report from ASM’s and share with Trade category Managers for better planning against the competition.• Prepare Whole month Trade Offer Plan as per allocated Budget & get the approval from Trade Category Manager.• Verification and processing of All regional distribution’s claims including merchandising and rentals.• Provide complete assistance to RBM/NSOM and Trade category for regional matters. Show less • Handle all administration Matters of Region.• Collect Payments from distributors & Post into SAP after verification.• Taking ordering from TSM’s and Post into the SAP.• Maintain Target Vs achievement sheets.• Maintain SD Town secondary sale & circulate it to management on daily basis.• Maintain Primary & Secondary report & circulate it to whole field force on daily basis.• Run & Prepare the Regions Monthly Petty Expenses & controlling it under the budget.• Provide complete assistance to RSM, SOO & RMC in Region Operational Matters. Show less

  • Sales Operation Officer-Head Office | National Sales Operations

    Mar 2021 - now

  • Regional Merchandising Coordinator (Sales Operation)

    Sept 2014 - Feb 2021

  • Sales Admin Officer (Sales Operation)

    Jun 2013 - Sept 2014