Federico Faverio

Experience

• 

  L'Ordine quotidiano - Alessandro Sallusti Editore S.r.l.

  Sept 2008 - Jun 2009

  Contributor

  Collaboration since the foundation of the daily newspaper, contributing to its development and distribution in the area. In particular, cooperation for local news, automotive, culture and event organization in the newsroom.

• 

  Pevero House - Kaleidos S.r.l.

  May 2009 - Sept 2009

  Open house manager

  The Pevero House is a complex of 10 villas in Costa Smeralda, designed by Aga Khan's architect Jean-Claude Lesuisse. To promote this project, was used the technique of the "Open house", with many marketing, p.r. and communicative activities planned and realized. The villas themselves were used as showrooms and place where events took place.

• 

  Teamwork S.a.s. & All-ways Consulting Sagl

  Feb 2010 - Jul 2013

  Account

  Company with headquarters in Italy and Switzerland, operating in the field of consultancy for communications, marketing, advertising, events, P.R. and media relations. Clients are mainly from the automotive (Audi, Fiat, Lancia, Mercedes-Benz and Porsche dealers), real estate, food, education, b2b, luxury, packaging and financial sectors. Main tasks:- management of the relations with clients, suppliers, media and partners;- planning and development of the brief from the clients to the creative team;- realization of the communication strategy. Show less

• 

  Automobile Dacia S.A.

  Oct 2012 - Sept 2013

  Master researcher

  Master researcher for the final thesis "Automobile Dacia: Romania from the regime to on line" at USI - Università della Svizzera Italiana, Lugano (CH)

• 

  Call-It Automotive Ltd

  Jul 2013 - May 2015

  Project manager & Data analyst

  The company thrives on a strong automotive expertise at manufactures and dealerships level, with a deep understanding of new technologies and software solutions offering marketing consultancy and services like the management of the feedbacks from customers to dealers. Clients are car manufacturers (Renault Dacia UK, Nissan Motor GB, FCA UK, Ford of Britain, Suzuki GB, Groupe PSA UK and Bosch Car Service) and dealers (H.R.Owen - Aston Martin, Bentley, Ferrari, Lamborghini, Maserati, Rolls-Royce -, Sturgess, Jardines, Ridgeway Group, Birchwood, Lookers, Charles Hurst and John Clark Motor Group), operating in the UK, Ireland and France. The company has the exclusive of "Live Chat" service for the sector. Main tasks:- keeping the relations between our team of agents (40 people), their leaders and agencies, suppliers, partners (MSX International, Contact Advantage, GForces) car manufacturers and car dealers marketing departments;- data analysis and cleaning for different purpose, depending on the customer objectives;- quality data collection, managing and production related to customers experience to improve further events or to provide solution to a possible problem;- analytic support on the campaigns management (launch, recalls, contacts, service or M.O.T.);- direct marketing: target, profitability, results;- market reports, with the help of a dedicated platform to provide clear scenarios to the customers;- leads management. Show less

• 

  Volkswagen Group Italia S.p.A.

  May 2015 - Nov 2015

  Audi Italia Social media specialist

  The role, created in the Marketing & Communication department and based in the Press & P.R. office, had as main tasks the management, planning, content production and CRM management for all the official social media channels of Audi Italia (Facebook, Twitter, Instagram, Pinterest, Google+, YouTube and LinkedIn opening), the website for customers "Audi experience", the website "Audi innovative thinking", and the on line and off line daily press review. Further activities were focused on the management of agreements, cooperation or co marketing activities between Audi Italia and partners inside and outside the automotive sector.Main tasks:- management and coordination within the internal departments; marketing, Communication, Product Managers, Events, Press & P.R., Service, Accessories, Fleets, Sales and Customer care;- relation with external agencies (in particular the social media agency), partners and suppliers;- contents planning and analysis of our brand, competitors and the market;- management and controlling of the actions and tools required in the marketing for products and services, budget, communication, sales and service network;- analysis of similar activities realized in other countries, with particular attention to the adaption of the communication on the different markets, showing the cultural differences;- web analysis, highlighting the communicative trends and their position on the markets;- Crisis management, on line and off line monitoring for specific events. Show less

• 

  Connexia

  Nov 2015 - May 2016

  Audi Italia Social media manager

  Connexia is the digital agency of Doxa, first and most important company for market researches in Italy. The role, as Social Media Manager specialized for the clients in the automotive sector, is mainly focused on the planning, production, creation of contents and strategies for Audi Italia official social media channels (Facebook, Twitter, Instagram, Pinterest, Google+, YouTube and LinkedIn), and as well for Volkswagen Group Italia brands and Bosch Italia corporate pages (Facebook, LinkedIn and Instagram).Main responsibilities:- production and strategies for the editorial plans;- contents scheduling on social media channels via specific tools;- relations with the Marketing & Communication department at Audi Italia;- moderation of comments from users;- collection of contents for their use on the socials;- production of contents for Audi experience, the website for Audi owners;- management of issues from Audi owners with the Customer Service;- analysis of contents and interactions. Show less

• 

  E3

  May 2016 - Dec 2017

  Groupe PSA Account executive

  E3 is the social and digital P.R. agency for Groupe PSA (Citroën, DS Automobiles and Peugeot - now part of Stellantis N.V.). For the three brands, for Groupe PSA Italia society and Peugeot Motocycles, the role is dedicated to the realization of strategies, contents, projects, Facebook App, websites, gamification and events, specifically made for the Italian market. Innovative national premieres were realized, like 360° video contents and presentation via Facebook Live.Main responsibilities:- daily contact with the departments of Communication, Marketing and Groupe PSA Digital factory;- coordination with internal social departments, creatives, strategists, developer and web designers;- plan and development of the brief from the Brands to the creative team;- production of contents, development of marketing and communication strategies.With Auto&Plus - Digital Automotive Solutions S.r.l., a Gruppo DigiTouch business unit, for Suzuki Italia S.p.A., the agency created lead generation tools and social gamification activities. Show less

• 

  DOING.

  Dec 2017 - Jul 2020

  Ferrari Client manager

  DOING - Part of Capgemini (now frog Italy, part of Capgemini Invent) is the social media agency of Ferrari worldwide, managing the digital strategies for the Facebook, Twitter and Instagram global pages of Ferrari GT, Scuderia Ferrari Collection, Musei Ferrari and Ferrari Races, working with the Digital, Marketing, Communication, Events and Product departments.

• 

  Ferrari

  Jul 2020 - now

  Social Media Specialist - Content & Communication Department