Edwin Khoo

Edwin Khoo

Sales and Marketing Executive

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location of Edwin KhooSingapore

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  • Timeline

  • About me

    Edwin is a Results-driven entrepreneur and founder of PHD Event and Playwell, Open to collaborations that merge strategy, innovation, and purpose. Let’s build experiences that matter!

  • Education

    • Tourism Management Institute of Singapore

      2012 - 2012
      Certified of Proficiency in Travel Insurance Tourism and Travel Services Management
    • Tourism Management Institute of Singapore

      2010 - 2011
      Diploma in Tourism Management
  • Experience

    • Citystate Travel Pte Ltd

      Jan 2004 - Mar 2007
      Sales and Marketing Executive

      Handling non-BSP travel agents enquires on air fares and group departure request• Exercise sales and marketing strategy for the new product eg.bulk tickets, special wholesalefare• React to the needs of the sub-agents need and satisfy the customers’ preferences withinnovative ways• Building up rapport with potential corporate clients and sub-agents to enhance betterbusiness• Excellent selling sales record in Tour Department• Handling administrative duties and refunds approval for all main airlines• Excellent knowledge in Air ticketing eg.(Star alliance RTW European air pass, UA airpass andfare constructions)• Good knowledge in Amadeus and abacus system• Excellent knowledge in B2B business concept. Perform excellent duties in Wholesaleticketing department Show less

    • Star World Aviation (GSA of Israel Airline)

      Mar 2007 - Sept 2007
      Sales and Marketing Executive

      Maintaining a healthy relationship with the Local Travel Agents whom mostly organizemission group to Israel and Middle East.• Increasing the brands exposure to local markets and creating a broader base of potentialclients• Identify new Corporate Accounts business opportunities, customers, markets and potential• products• Building up rapport with potential corporate clients and sub-agents to enhance betterbusiness relationship• Provide personalize services to corporate clients and monitoring credit term payment.Handling SME company Show less

    • CityState Travel Pte Ltd

      Sept 2007 - Jun 2010
      Corporate Ticketing Executive

      • Servicing major MNC’s clients based in Singapore and Overseas.• Ensuring clients had the best convinces transit and mostly cost-saving route• Excellent ticketing knowledge and visa procure knowledge• Produce excellent customer services and a Strong team player.

    • JTB Destinations

      Jun 2010 - May 2012
      Coporate Sales Executive - MICE

      Sales Driven and Excellent Sales Result proven• Strong Team Player and an had excellent communicator and listening Skill• 9 Years’ experience in the Travel industry – Result proven in MICE / Dealer Incentive Trip• Excellent Business relationship with existing Corporate accounts

    • Wavelink Travel Pte Ltd

      Jun 2012 - Jun 2013
      Corporate Ticketing Sales Manager

      • Develops a business plan and service proposal for the corporate clients that ensureattainment of company sales goals and profitability.• Responsible for the performance and development of the Ticketing Executives• Initiates and coordinates development of action plans to penetrate new business.• Provides timely, accurate, competitive pricing on all completed prospect applicationssubmitted for pricing and approval, while striving to maintain maximum profit margin.• Maintains contact with existing clients to ensure high levels of client satisfaction.• Extensive experience in all aspects of Supplier Relationship Management.• Strong understanding of customer and market dynamics and requirements.• Willingness to travel and work in a global team of professionals.• Proven leadership and ability to drive sales teams. Show less

    • PHD Event Pte Ltd

      Jun 2013 - Jul 2024
      CEO* Chief Events Organizer

      Edwin Khoo' BioEdwin founded PHD Event in 2013. PHD Event has always been driven by passion of the men and women behind our business. Edwin is PHD event chief event organizer, 18 Years of experiences in the reward and motivation event industry. Track successful proven events working with leading MNC and ASEAN event companies. As a humble and solution sales professional, Edwin love to connect with people building business relationship into collaboration partnership. Edwin’s extensive experience in all aspects of supplier relationships e.g. overseas land operators, airlines and hoteliers. With stellar hands-on expertise in travel management, event planning and operations. Edwin and PHD Event work with clients to turn ideas into events. The teams create original concepts to produce one of a kind moments for partners, brands and business. Theme ideas are put into action with tight planning, organization and stakeholder relations. To provide integrated solutions for events.Their past clients include: Dell, Dentus Aegis Network South East Asia, AIA, Great Eastern insurance, Innovix Distribution, Essilor, Singapore People Association and many more!! Show less

    • FCM Travel Asia

      Aug 2022 - Mar 2025
      Assistant Team Lead
    • Playwell Event and Travel Pte Ltd

      Apr 2025 - now
      Sporting Director

      We help people connect through sports and wellness experiences that matter. As Sporting Director at Playwell, I bring together athletes, businesses, and communities to create meaningful programs that promote well-being and personal growth.My day-to-day involves:Crafting unique sports and wellness experiences for youth development, elder wellness, and corporate team-buildingBuilding partnerships with brands and organizations that share our vision for inclusive, sustainable sports programsLeading our talented team in delivering high-impact events and travel experiences across Southeast AsiaDeveloping innovative approaches that use sports as a tool for positive social changeI'm passionate about using sports to improve mental health, build community connections, and create lasting memories. Whether it's organizing youth sports clinics, designing wellness retreats for seniors, or creating team-building adventures for companies, I focus on the human element that makes these experiences transformative.Let's connect if you're interested in the power of sports to bring people together and make a difference. Show less

  • Licenses & Certifications

    • CAgile Certified Professional Agile Team Facilitation ICP-ATF

      ICAgile
      Aug 2020