
Edwin Khoo
Sales and Marketing Executive

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About me
Edwin is a Results-driven entrepreneur and founder of PHD Event and Playwell, Open to collaborations that merge strategy, innovation, and purpose. Let’s build experiences that matter!
Education

Tourism Management Institute of Singapore
2012 - 2012Certified of Proficiency in Travel Insurance Tourism and Travel Services Management
Tourism Management Institute of Singapore
2010 - 2011Diploma in Tourism Management
Experience

Citystate Travel Pte Ltd
Jan 2004 - Mar 2007Sales and Marketing ExecutiveHandling non-BSP travel agents enquires on air fares and group departure request• Exercise sales and marketing strategy for the new product eg.bulk tickets, special wholesalefare• React to the needs of the sub-agents need and satisfy the customers’ preferences withinnovative ways• Building up rapport with potential corporate clients and sub-agents to enhance betterbusiness• Excellent selling sales record in Tour Department• Handling administrative duties and refunds approval for all main airlines• Excellent knowledge in Air ticketing eg.(Star alliance RTW European air pass, UA airpass andfare constructions)• Good knowledge in Amadeus and abacus system• Excellent knowledge in B2B business concept. Perform excellent duties in Wholesaleticketing department Show less

Star World Aviation (GSA of Israel Airline)
Mar 2007 - Sept 2007Sales and Marketing ExecutiveMaintaining a healthy relationship with the Local Travel Agents whom mostly organizemission group to Israel and Middle East.• Increasing the brands exposure to local markets and creating a broader base of potentialclients• Identify new Corporate Accounts business opportunities, customers, markets and potential• products• Building up rapport with potential corporate clients and sub-agents to enhance betterbusiness relationship• Provide personalize services to corporate clients and monitoring credit term payment.Handling SME company Show less

CityState Travel Pte Ltd
Sept 2007 - Jun 2010Corporate Ticketing Executive• Servicing major MNC’s clients based in Singapore and Overseas.• Ensuring clients had the best convinces transit and mostly cost-saving route• Excellent ticketing knowledge and visa procure knowledge• Produce excellent customer services and a Strong team player.

JTB Destinations
Jun 2010 - May 2012Coporate Sales Executive - MICESales Driven and Excellent Sales Result proven• Strong Team Player and an had excellent communicator and listening Skill• 9 Years’ experience in the Travel industry – Result proven in MICE / Dealer Incentive Trip• Excellent Business relationship with existing Corporate accounts

Wavelink Travel Pte Ltd
Jun 2012 - Jun 2013Corporate Ticketing Sales Manager• Develops a business plan and service proposal for the corporate clients that ensureattainment of company sales goals and profitability.• Responsible for the performance and development of the Ticketing Executives• Initiates and coordinates development of action plans to penetrate new business.• Provides timely, accurate, competitive pricing on all completed prospect applicationssubmitted for pricing and approval, while striving to maintain maximum profit margin.• Maintains contact with existing clients to ensure high levels of client satisfaction.• Extensive experience in all aspects of Supplier Relationship Management.• Strong understanding of customer and market dynamics and requirements.• Willingness to travel and work in a global team of professionals.• Proven leadership and ability to drive sales teams. Show less

PHD Event Pte Ltd
Jun 2013 - Jul 2024CEO* Chief Events OrganizerEdwin Khoo' BioEdwin founded PHD Event in 2013. PHD Event has always been driven by passion of the men and women behind our business. Edwin is PHD event chief event organizer, 18 Years of experiences in the reward and motivation event industry. Track successful proven events working with leading MNC and ASEAN event companies. As a humble and solution sales professional, Edwin love to connect with people building business relationship into collaboration partnership. Edwin’s extensive experience in all aspects of supplier relationships e.g. overseas land operators, airlines and hoteliers. With stellar hands-on expertise in travel management, event planning and operations. Edwin and PHD Event work with clients to turn ideas into events. The teams create original concepts to produce one of a kind moments for partners, brands and business. Theme ideas are put into action with tight planning, organization and stakeholder relations. To provide integrated solutions for events.Their past clients include: Dell, Dentus Aegis Network South East Asia, AIA, Great Eastern insurance, Innovix Distribution, Essilor, Singapore People Association and many more!! Show less

FCM Travel Asia
Aug 2022 - Mar 2025Assistant Team Lead
Playwell Event and Travel Pte Ltd
Apr 2025 - nowSporting DirectorWe help people connect through sports and wellness experiences that matter. As Sporting Director at Playwell, I bring together athletes, businesses, and communities to create meaningful programs that promote well-being and personal growth.My day-to-day involves:Crafting unique sports and wellness experiences for youth development, elder wellness, and corporate team-buildingBuilding partnerships with brands and organizations that share our vision for inclusive, sustainable sports programsLeading our talented team in delivering high-impact events and travel experiences across Southeast AsiaDeveloping innovative approaches that use sports as a tool for positive social changeI'm passionate about using sports to improve mental health, build community connections, and create lasting memories. Whether it's organizing youth sports clinics, designing wellness retreats for seniors, or creating team-building adventures for companies, I focus on the human element that makes these experiences transformative.Let's connect if you're interested in the power of sports to bring people together and make a difference. Show less
Licenses & Certifications

CAgile Certified Professional Agile Team Facilitation ICP-ATF
ICAgileAug 2020
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