
Timeline
About me
Marketing Manager - Hotel Esplanade & The Prince
Education

Deakin university
2019 - 2019Graduate diploma of digital media digital arts- Designing for web environments- Social Media content creation- Digital curation- Digital marketing

Rmit online
2020 - 2020Customer experience strategy and design short course design and visual communications, general- Customer experience strategy- Personas- Pain points and gain points- Business strategy fit- Prototyping- KPIs- Change implementation

Deakin university
2016 - 2018Bachelor of creative arts (visual communication design) design and visual communications, general- Typography and publication design- Drawing and Illustration- Designing user experience- Iconography and type- Web design and interactivity- Branding design- Digital photography

The gordon
2013 - 2014Certificate 2 in applied fashion design & technology fashion design & technologyMSMWHS200 Work safelyMSS402051 Apply quality standardsMSTCL2017 Press work for production supportMSTFD2006 Use a sewing machine for fashion designMSTCL2011 Draw and interpret a basic sketchMSMSUP106 Work in a teamMSTFD2005 Identify design process for fashion designsMSTFD3004 Draw a trade drawing for fashion designMSTGN2014 Operate computing technology in a TCF workplaceMSMENV272 Participate in environmentally sustainable work practicesMSTCL2005 Use… Show more MSMWHS200 Work safelyMSS402051 Apply quality standardsMSTCL2017 Press work for production supportMSTFD2006 Use a sewing machine for fashion designMSTCL2011 Draw and interpret a basic sketchMSMSUP106 Work in a teamMSTFD2005 Identify design process for fashion designsMSTFD3004 Draw a trade drawing for fashion designMSTGN2014 Operate computing technology in a TCF workplaceMSMENV272 Participate in environmentally sustainable work practicesMSTCL2005 Use specialised machinery or processes to assist TCF productionMSTCL2010 Modify patterns to create basic stylesMSTFD2001 Design and produce a simple garment Show less
Experience

M&r distributors
Jan 2016 - Oct 2019Marketing coordinatorTasks I undertake for M&R distributors range from the following:- Implementing brand strategy into marketing materials- Generating market research- Creating and scheduling Social media content- Customer service- Creating content for Social Media- Producing product labels for a cleaning chemical range- WordPress + woo commerce website updates

Chloe richardson creative
Mar 2018 - nowDirectorNeed branding or social media marketing support to grow your Geelong-based business? CRC is my freelance business.- Creating beautiful branding design with strategic substance for businesses in Geelong and beyond.- Implementing marketing strategies for small businesses- Curating, planning and reporting content for social media channels

Monad international
Oct 2018 - Dec 2018Design + communications internshipI completed a Design + Marketing Internship at Monad International in Kuala Lumpur, Malaysia.Tasks I undertake during this internship ranged from the following:- Implementing brand strategy into marketing materials- Creating Banners for website, blog and EDM content- Create SEO driven blog posts- Copywriting for several websites - particularly a focus on finance.- Attend Music events and interviewing individuals for content purposes- Producing graphic design materials for clients Show less

Forpurposeco.
Mar 2019 - May 2019Design + marketing internshipI completed a remote Design + Marketing Internship with ForPurposeCo, for their brand Juice For Good.Tasks I undertake during this internship ranged from the following:- Implementing brand strategy into marketing materials- Creating website banner material for shopping centres across Sydney- Creating and Scheduling Social media content- Customer service- Creating content for Social Media- Producing graphic design materials such as poster, invitation and flyer design. Show less

Passionfolk
Dec 2019 - Dec 2020Graphic designer marketing assistantIn my role as a Social Media Coordinator and Graphic Designer at Passionfolk, I undertook a hands-on approach to my client's Social Media. There is nothing truly better than being able to create effective designs and be able to put them into motion.Tasks I completed at Passionfolk ranged from the following:- Assisting in Branding Strategy and Design- Client Liaising- Organising photoshoots + content creation- SEO driven blogposts - Creating Graphics using Adobe Suite- Implementing Branding + Marketing Strategies throughout my design and social media tasks- Influencer Marketing- EDM creation through Mailchimp + Shopify- Uploading and editing Squarespace and Shopify websites Show less

Sundance marine australia
Dec 2020 - Aug 2023Marketing & communications manager- Implementing yearly marketing strategies for dealer brands- Curating, planning and reporting content for our social media channels- Activating PR campaigns both statewide and nationally.- Event management for boat shows and private owner events nationwide.- Planning, creating content for and monitoring our email marketing campaigns- Designing all in-house design material- Maintaining webflow website- General administrative duties (dealing with sales enquiries, working with media and responding to general business enquiries) Show less

Australian venue co.
Aug 2023 - now- Develop data-driven strategies to enhance venue performance and guest experience- Lead end-to-end project management of all marketing initiatives, ensuring timely delivery within scope and budget.- Work closely with entertainment support agencies & internal vertical leads to plan and promote ticketed entertainment- Effectively manage and guide the Fitzroy Street marketing team, fostering collaboration and accountability to achieve venue targets - Work with 11 venues across Melbourne CBD in an advisory capacity & providing strategic insights to drive revenue- Assist in building successful brands by working alongside venues for long-term growth- Planning and managing a budget- Identifying market gaps and opportunities
Marketing Manager - Fitzroy Hub (The Prince + Hotel Esplanade)
Feb 2025 - nowMarketing Manager - The Prince
Aug 2024 - nowDivisional Marketing Manager
Aug 2023 - Aug 2024
Licenses & Certifications
- View certificate

Autogate certified - advanced
Carsales.com.auJan 2023 
Certificate 2 in applied fashion design & technology
The gordon | rto 3044
Volunteer Experience
Volunteer
Issued by Our Women Our Children on Jan 2013
Associated with Chloe Richardson
Languages
- enEnglish
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