Experience

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  Elsa da silva gonçalves

  Nov 1999 - Jun 2023

  Senior strategy consultant & executive coach

  Designed and implemented sales and marketing strategies that resulted in 20% growth for SMEs, focusing on data-driven decision-making and technology adoption.Delivered actionable governance and risk management advisory, ensuring client compliance with regulations and empowering them with innovative tools for sustainable business practices.Partnered with senior leadership teams to craft market entry and expansion strategies, contributing to 30% revenue growth through new partnerships and contracts.Developed and executed team development programs, enhancing operational efficiency and service excellence by leveraging technology to improve collaboration.Managed and executed high-profile events, significantly raising brand awareness by 35% and positioning clients as market leaders. Show less

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  Aeg hotel activities ltd

  Sept 2008 - Oct 2016

  Business and marketing manager

  Led cross-functional teams to design and execute data-driven marketing campaigns, resulting in a 35% increase in brand awareness and a 50% growth in market share.Utilized data analytics to optimize financial strategy, improving cash flow by 30% and reducing unnecessary expenditure by 15%.Directed strategic sales enablement initiatives, ensuring seamless alignment between sales, marketing, and customer success to boost productivity and enhance customer satisfaction.Developed business efficiency processes, streamlining operations and elevating service standards across departments, which resulted in significant cost savings and improved profitability.Strengthened stakeholder relationships with key clients and local government, fostering loyalty and increasing retention through tailored solutions. Show less

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  Impact leaders institute

  Mar 2020 - Jun 2023

  Head of business development

  Led end-to-end client engagement initiatives, ensuring exceptional customer success and fostering long-term relationships, which resulted in a 20% increase in customer retention.Spearheaded sales strategy across B2C, B2B, and B2G markets, boosting sales revenue by [specific % or amount] through tailored propositions for diverse audiences including C-suite executives, HR leaders, and business managers.Directed market research and competitive analysis, identifying emerging trends, pain points, and opportunities, leading to a 30% improvement in product-market fit.Collaborated closely with stakeholders to align business goals with data-driven insights, implementing data governance practices to enhance decision-making.Successfully navigated risk management and governance frameworks, ensuring compliance and sustainable business growth while supporting digital transformation efforts. Show less

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  Upwork

  Oct 2024 - now

  Data analyst | marketing & business strategy expert | machine learning & data mining

  As an experienced Data Analyst with a background in Marketing & Business Strategy, I specialize in delivering data-driven solutions to enhance business outcomes. I excel in data extraction, mining, and management, with expertise in predictive modeling and machine learning. Using tools like Python, SQL, Power BI, and Tableau, I help businesses turn complex data into actionable insights. With over a decade of experience in digital transformation and project management, I’m passionate about optimizing operations and supporting strategic decisions for sustainable growth. Let's collaborate to drive impactful results! Show less