Experience

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  Tv unifatea

  Jun 2014 - Nov 2015

  Communication assistant

  Co-founder of the project, responsible for implementing and managing the entire structure of the university TV channel, directly involved in social media content strategy, production, filming, presenting, and editing of all programming. This pilot project, due to its success, was officially adopted by the university and continues to provide a unique training opportunity for all communication students.

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  Maison merci

  Jan 2016 - Sept 2017

  Marketing coordinator

  Managed the entire marketing department, developing online and offline strategies, focusing on strategic social media content, audiovisual content production, public relations, visual programming, business management, events, collections, and styling. Responsible for the brand’s entire visual identity, targeting the regional luxury market.

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  Tv aparecida

  Jan 2016 - Nov 2016

  Closed caption specialist

  Internship in the accessibility department at TV Aparecida, working on Closed Caption production andexploring new ways to incorporate inclusion tools within the network. Focused on creating and developing a project to expand accessibility tools in social media, resulting in captioned content for nearly 24 hours of programming.

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  Convention & visitors bureau

  May 2018 - Aug 2018

  Communication coordinator

  Led the entire communication department, focusing on content restructuring and strategic online and offline actions to promote tourism. Invested heavily in social media, public relations, corporate communication, event expansion, and affiliate engagement, leading to the city’s third consecutive award as the best winter destination in the country.

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  Wou marketing

  Jan 2021 - Jun 2021

  Social media manager, designer and copywriter

  Responsible for strategic content planning and design for clients' social media; blog writing with SEO ranking techniques; and offline strategies to retain and convert new customers.

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  Worldpackers

  Apr 2022 - Nov 2024

  Social media manager iii

  Responsible for planning, execution, analysis, and reporting on strategies focused on the growth of the Brazilian, LATAM, and global Instagram accounts, as well as the company’s B2B strategy on LinkedIn and internal marketing.Focused on institutional repositioning with a new emphasis on sustainability and ESG, prioritizing brandhumanization through UGC. This work also aimed at increasing impact and developing a new Gen Z persona, resulting in a growth of over 1 million followers. Additionally, managed daily interactions with affiliates, directing content creation and highlighting influencer marketing strategies to strengthen the company’s social media presence. Show less