
Timeline
About me
Field Marketing Manager at DICK'S Sporting Goods
Education

Uc berkeley extension
2020 - 2021Digital marketing certificate programAn intensive 24-week long bootcamp dedicated to marketing strategy, campaign development, digital advertising, and site analytics/reporting. The various tools I learned were Google Analytics, Facebook Insights, CRM, and MailChimp.

University of california, berkeley
2011 - 2013Bachelor's degree sociologyActivities and Societies: Peer tutor in sociological discourse, Cal Club baseball player and volunteer baseball coach and mentor at Willard Middle School. Sociology major with interdisciplinary focus that combined theory, rhetoric, entrepreneurship, qualitative and quantitative research, social networking, and public policy.
Experience

Dr. pepper & snapple group
Oct 2013 - Mar 2015Account managerBuilt and managed strong relationships with 50+ corporate accounts, including Safeway, Walmart, CVS, and Lucky’s. Served as key point of contact to business owners and managers to build trust, identify customer needs, and drive sales and revenue growth. Determined priorities, scheduling, and goals for a high-performance team of 5 support staff.

Oakland raiders
Mar 2015 - Oct 2015Inside sales representativeCollaborated with senior management and cross-functional teams to gain a deep-level understanding of corporate goals, priorities, and objectives. Navigated a fast-paced sales environment supporting a national client base and executing 100+ calls per day. Created and implemented social media campaigns to drive customer engagement and repeat business. -Ranked #1 for Inside Sales Class in Season Ticket revenue ($50K+ sales) and ranked #2 in group revenue, 2015.-4X-trophy winner for top weekly sales representative generating the most revenue.-Selected for the Raider’s Hall of Fame for Sales and Service (3rd highest revenue generation) in 2015. Show less

Oakland athletics
Dec 2015 - Dec 2016Account executiveEffectively managed 300+ accounts across Northern California with dynamic presentations, relationship building, and customer engagement. Fostered trusting relationships by meeting in-person, over the phone, and via email to drive revenue growth for both personal and business accounts. Collaborated on a pipeline of customer leads to fuel the customer marketing program. Delivered solutions-based selling and coordinated with other departments. -Worked with Fortune 500 enterprise firms such as Pandora to sell suites, terraces, banquets, and seats. -Presented new and innovative marketing ideas and translated into compelling presentations. -Developed and executed digital communications and marketing strategies in alignment with organizational goals. Show less

Coaching corps
Jan 2017 - Aug 2020Coach development managerMarketing Leadership: Drove strategy and planning for day-to-day marketing program operations, including social media management across 5 platforms. Developed compelling content to align with organizational objectives, priorities, and branding using a consistent voice across all channels. Actively engaged with constituents, coaches, athletes, and program partners to build relationships and drove awareness. Designed creative visual graphics and copy focused on current events, industry trends, and calls to action. Managed, analyzed, synthesized, and presented metrics to senior leadership.Program Leadership: Instrumental leader to a national non-profit program by recruiting and managing relationships with volunteer staff. Served as key point of contact for all coach training and support across Northern California. Prioritized communications and multiple concurrent projects in alignment with company objectives; leads and motivates teams of 5+ staff to on-time project completion. Worked collaboratively with development, marketing, analytics, and operations team; identifies areas for improvement and troubleshoots issues. Developed compelling presentations to groups of 20 to 60+ participants. Show less

Dick's sporting goods
Feb 2021 - nowCommunity marketing manager
Licenses & Certifications

Digital marketing
Udemy- View certificate

Online marketing foundations
Lynda.comAug 2019
Volunteer Experience
Baseball Coach/Mentor
Issued by Coaching Corps on Feb 2012
Associated with Lyle GreeneVolunteer Coach at Martin Luther King Jr. Middle School in Berkeley, CA
Issued by Coaching Corps on Mar 2018
Associated with Lyle Greene
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