Kathy Nugent-Arnold

Experience

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  MediaNet (now BrandMuscle)

  Aug 1989 - Aug 1998

  Onboarding Project Manager

  Worked with Fortune 500 accounts as primary sales account manager from on-boarding through implementation phases; facilitated the sales and implementation processes by researching questions, resolving issues, managing prospect/customer expectations, coordinating external and internal teams by developing implementation timelines.Communicated the co-op advertising program’s objective via training sessions/road shows to internal personnel and client’s sales staff and administrators; developed user guides, manuals and other reference materials. Worked with Information Technology teams as the business analyst to define implementation requirements to modify proprietary software; responsible for testing, QA & launch. Reconciled data files to ensure initial data loads were accurate & complete for the account's customers. Positions Held:- Implementation Project Manager for New Account Setup, Department: Operations- Account Manager for Hanes Hosiery, Sun Microsystems, Hewlett Packard, Sprint, Sealy - Advertising Auditor Show less

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  Hoover's Online, Inc.

  Aug 1998 - Jul 2007

  Managed email marketing campaigns for lead generation; purchased lists & conducted A/B tests.Worked with vendor to create an email marketing database loaded with contact data from multiple systems to identify targets (prospects, leads, customers, expired customers, and former customers) for email campaigns.

  • Direct Marketing Program Manager

    Jul 2005 - Jul 2007

  • Business Analyst

    Aug 1998 - Jul 2007
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  Educational Communications, Inc.

  Jul 2007 - Nov 2007

  Senior Database Manager

  Managed business processes and data across multiple systems, liaison with vendor for site-wide redesign of website. Implemented new e-commerce website to replace highly manual process. Implemented processes for updating student applications into the database via online form. Partnered with IT & Marketing teams to ensure that data was consistent, validated, and segmented for prospecting.

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  Dun and Bradstreet

  Nov 2007 - Nov 2015

  Worked as Salesforce Administrator for large user base with customized integrations into multiple systems. Analysis and monitoring of data to ensure data integrity for client and business transaction data. Resolve data discrepancies and data quality problems by identifying issues with process & data flows; document changes needed to prevent future issues.Provided strategic and tactical support of projects and processes focused on sales-driven initiatives across the business. Work with business owners, Subject Matter Experts (SMEs), and internal developers to enhance processes to enable sales. Defined & created business process maps to document existing flows; mapped out solutions to identify areas of impact & improvement. Skilled at understanding, identifying & communicating impact of changes made upstream/downstream across multiple systems.Project leader for replacing internal phone dialer used for routing marketing leads to sales team;; Provide testing, training and support as needed for launch. Show less

  • Sales Performance Consultant

    Apr 2014 - Nov 2015

  • Business Analyst & Salesforce Administrator

    Nov 2007 - Mar 2014
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  Texas Exes

  Jan 2016 - now

  CRM Project Manager

  Work with internal teams to organize & prioritize work needed to support the Texas Exes, the Alumni Association for the University of Texas. Implemented new platform on Salesforce with ongoing support of functional areas for Membership, Data, Accounting, Marketing, Events, Advocacy, and Scholarships.