Sara Cook

Sara Cook

Reservation Agent

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location of Sara CookMontreal, Quebec, Canada

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  • Timeline

  • About me

    Experience in event production, marketing, and operations management.

  • Education

    • University of North London

      -
      BA Hons Western European Studies

      Politics, History, Economics, Spanish and Italian. Including a year studying at the University of Florence.

    • Collège LaSalle, Montréal

      2022 - 2023
      Business Administration and Management, General
  • Experience

    • DAN AIR

      Jan 1990 - Nov 1992
      Reservation Agent

      Working in a fast-paced airline call centre, I handled a wide range of responsibilities, including making airline reservations, issuing tickets and amending bookings using a GDS system (Gallileo). Promoting sales to maximize revenue and resolving customer service issues. My role also involved processing refunds, ensuring accurate fare calculations, and assisting customers with special service requests, such as meal preferences, seating arrangements and wheelchair assistance.

    • PricewaterhouseCoopers Corporate Finance LLC

      Jan 1997 - Jan 2000
      Information Technology Training Coordinator

      Developed and implemented individual and departmental training plans, and delivered IT Training solutions internally to Partners and teams throughout the UK. Participated in Onboarding of new hires into the team of 500 IT Specialists.

    • Kalani Honua Wellness Retreat

      Jan 2000 - Jan 2001
      Welcome Group & Marketing Manager

      Increased occupancy at the retreat during the year by gathering and analyzing data on target markets and competitors. Engaged in B2B marketing efforts, including targeted outreach campaigns, cold calling to attract new clients and maintain existing ones. Develop and implement marketing collateral to support key promotions, oversee contract negotiations, manage group bookings, and ensure smooth and successful visitor experiences by conducting group orientations, handling customer relations and problem-solving when necessary. Show less

    • The Royal Horticultural Society

      Jan 2002 - Jan 2008
      Event Planner/ Manager

      Managed large-scale annual events for over 150,000 attendees, overseeing event setup, live event management, and tear-down processes. Directed budget management, ensuring adherence to financial targets and optimizing resource allocation with budgets exceeding 500,000 GBP annually.Led vendor negotiations, inventory control and ensured timely provision of services for event success. Created detailed event recaps, including photos, SWOT analysis with an overview of strengths and improvement areas. Show less

    • Designwerk

      Jan 2008 - Jan 2021
      Resourcing and Recruitment Manager

      Managed freelance contracts for high-profile global sporting events, overseeing resource allocation and recruitment for VIP area designs and branding projects. Collaborated with project managers to ensure adequate staffing and contractor management while adhering to project timelines and budget constraints. Played a role in operational support for events when necessary.

    • Eximius Personnel

      Jan 2022 - Jan 2022
      Director Of Recruitment

      A summer job whilst undertaking full time Business Management Studies, acted as a point of contact for clients, addressing recruitment needs and maintaining strong professionalrelationships. Managed the full recruitment cycle, from reviewing job applications to conducting first line interviews which also involved handling and storing confidential client and candidate data.Facilitated negotiations between clients and prospective candidates, to help ensure successful placements.

    • Kiva Boutique

      Jan 2023 - Jan 2024
      E-Commerce Growth & Marketing Analyst

      Optimized conversions through evaluation and enhancement of the website. Heightened brand professionalism by standardizing product presentation. Increased customer satisfaction by swiftly resolving operational issues. Improved content through editing and refinement of messaging. Streamlined operations by efficiently managing the ECommerce division and inventory. Amplified audience engagement through insightful website analytics and user-friendly website modifications. Drove ambitious goals by setting clear targets and set up mechanisms to track progress. Informed strategic decisions through thorough business and competitor analyses. Show less

  • Licenses & Certifications