Experience

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  Conner & associates

  Jan 2003 - Jul 2007

  Field sales representative

  Traveled in South Florida (Palm Beach, Broward and Miami-Dade County) to drive sales growth for plumbing and garden tools across 30 Home Depot locations. Trained sales associates, supervisors and managers on product features and proper usage. Created and updated merchandising displays during product launches and promotions. Ensured product and SKU availability.

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  Techtronic industries - tti

  Jul 2007 - now

  Develop and implement strategic marketing plans to drive both market share and sales growth for portfolio of 4 core brands, Ryobi, Ridgid, Ubermann and Lusqtoff, distributed throughout Latin America Region (e.g. Mexico, South and Central America). Deliver sales revenues from Ryobi and Ridgid power tools (best-in-class market segment), Ubermann (professional & industrial segment) plus Lusqtoff line of tools sold in Argentina. Drive product development and go-to-market (GTM) strategy in collaboration with internal Product Development and Sales Team. Position brands via unique value proposition, define external messaging, design product packaging and draft marketing copy. Increase brand awareness and market share via digital campaigns (e.g. web landing pages, email, social and online communities) plus traditional (TV, Radio & Print). Partner with brand ambassadors and social influencers. Design merchandising and collateral.Collaborate with client's Corporate Marketing Team on campaigns. Meet quarterly with retail partners to secure resources and establish strategic focus for future product development and marketing. Review metrics and engagement. Travel throughout region to deliver both product and sales training. Use Google Analytics, MailChimp email marketing platform, along with social media channels including Instagram, YouTube and Facebook. Show less Increased brand awareness, market share and sales revenues for portfolio including Ridgid, Ryobi, Hart, Arctic Cove and Stok Grills. Built relationships with Home Depot Pro accounts, such as general contractors, real estate developers and international customers to win large transactions. Oversaw direct marketing campaigns, loyalty programs and public relations. Networked via national home shows, multicultural events and Hispanic associations (both nationwide and in Puerto Rico).Managed Southeast US Region including Caribbean. Met with clients’ regional vice presidents, regional managers as well as district managers weekly on opportunities to increase sales. Maintained relationships with store managers and product experts to generate sales. Liaised to all B2B and B2C accounts.► Created lunch & learns, jobsite visits and in-store product demonstration events ► Selected by management to train in-store and corporate sales representatives. Show less Drove sales from brand portfolio (e.g. Milwaukee, Ridgid, Ryobi and Homelite) across 11 South Florida Home Depots. Traveled daily in Palm Beach & Broward County to represent brands, train store personnel on product features and specifications, update merchandising, demonstrate selling best practices, as well as guide customers to select proper equipment per needs. Created product demonstration (demo) events. Managed relationship with store managers to secure shelf space. ► Delivered sales and product training to store managers and sales associates.► Expanded portfolio to include Milwaukee and Homelite Tools. ► Launched RYOBI One+ Tool Program. Show less

  • Manager México Support

    Jun 2021 - now

  • Marketing Services Manager: Latin America

    Jul 2015 - now

  • Field Marketing Manager

    Mar 2011 - Jul 2015

  • Field Marketing Representative

    Jul 2007 - Mar 2011