Experience

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  Vlaamse media maatschappij - kanaaltwee

  Feb 2006 - Apr 2006

  Internship : marketing and communication assistant at kanaaltwee

  Organization of various events and competitionsManagement of animation teamsWebsite managementSet up of tv shows

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  Total petrochemicals

  Jul 2007 - Dec 2007

  Marketing assistant and customer back office

  Design, organization and coordination of various eventsRecruitment, training, organization and follow-up of sales teamsDevelopment and implementation of communication mediaPreparation of files for the sales teamManagement and follow-up of contracts

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  The walt disney company

  Jan 2008 - Jul 2008

  International college program

  Implementation of business operationsInventory managementSalesInform and assist guests

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  Disneyland paris

  Feb 2009 - Sept 2009

  Guest relation

  Management of crisis situationsInform and assist guestsHelping disabled guestsReservation (restaurants, shows,…)

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  Pixmania

  Jan 2010 - Apr 2013

  Management and search engine optimization of Pixmania on search enginesDevelopment of the search engine accountsProject manager on Dynamic Search Ads (Google)Coordination of local actionsDaily and monthly reportingBudget managementBenchmarkSMO: management of the Dutch-speaking community on Facebook and TwitterSMO : management of Facebook ads Turnover development on shopbots (CPC + CPA)Coordination of local actionsDaily and monthly reportingBudget managementNgociation, recruitment and partner relationship managementBenchmarkSMO: management of the Belgian French-speaking community on Facebook and Twitter

  • SEM Search Manager Benelux

    Apr 2011 - Apr 2013

  • Business Developer/Shopbot Manager Benelux

    Jan 2010 - May 2011
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  Ugap

  May 2013 - Jul 2021

  Define and optimize the acquisition strategy (planning, budget setting)In charge of SEO and SEA strategyManagement and coordination of partnerships: SEA, SEO, SMO, affiliationManagement of various strategic projects Digital training for internal teams In charge of paid search (SEA)SEO strategy developmentContent managementEmail marketing

  • Senior Traffic Manager - SEO/SEA Specialist - Digital Project Management

    Jul 2017 - Jul 2021

  • SEA/SEO Manager - Webmarketer (B2B)

    May 2013 - Jun 2017
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  Comtesse du barry

  Jul 2021 - Mar 2022

  E-commerce manager

  I held a pivotal role in shaping the acquisition strategy through various channels including SEA, SEO, SMO, affiliation, and partnerships. I successfully managed impactful email marketing campaigns and ensured consistent brand management. Overseeing diverse strategic projects (Magento migration) was also part of my responsibility. I effectively managed a team of 4, driving collaboration and achieving goals seamlessly.

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  It jonction lab

  Apr 2022 - Jan 2024

  In my current role, I hold the responsibility of devising the company's overarching digital marketing and communication strategy across 4 websites (FR, UK (+350% growth in 1 year), PL) and 8 marketplaces. I adeptly manage IT projects using Agile methodology, lead the Acquisition Strategy, oversee impactful email campaigns, and ensure consistent brand management. As the Head of Digital Strategy, I drive comprehensive initiatives encompassing SEA, SEO, SMO, affiliation, and partnerships. I also play a pivotal role in managing impactful email marketing, optimizing engagement. Brand management remains key, ensuring consistent and compelling presence. Guiding a diverse team of 5 digital marketers, 1 data analyst, 2 UX/UI specialists, and 2 graphic designers and 3 developers is an integral part of my role. Additionally, I contribute actively as a Board Member, providing valuable strategic insights and aiding key decisions. Show less

  • Head of Marketing and E-Commerce

    Sept 2023 - Jan 2024

  • Head of Digital Marketing

    Apr 2022 - Aug 2023
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  Printoclock

  Jan 2024 - Oct 2024

  Head of e-commerce

  In charge of leading Printoclock's digital strategy and innovation, I spearhead the development and execution of our e-commerce vision. My role blends strategic leadership with a deep focus on leveraging technology to enhance our online presence, drive growth, and improve customer experience. I oversee digital marketing initiatives (including SEO, SEA, and social media), innovative project development based on AI, and brand expansion, ensuring alignment with business objectives.As a Board Member, I contribute actively, providing valuable strategic insights and aiding key decisions that shape the company's direction and growth trajectory.Through my multifaceted expertise in digital marketing, project management, and strategic leadership, I strive to propel Printoclock towards new heights of success, leveraging the power of innovation and digital excellence. Show less