Steve Shaffer

Experience

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  Utz Brands, Inc.

  Jan 1998 - Jan 2014

  • Promoted to Director, adding Kroger to the portfolio and generating $2.1M in new business through success in relationships, merchandising, logistics, POG creation, SKU optimization, and promotion strategy in Key account. • Provided decisive leadership and direction in sales with national and regional accounts in the five different channels. Generated strategic plans to elevate sales and organizational performance, including developing sales vision, short-and long-term strategic planning, forecasting, pricing, and team-building strategies. • Transformed entire key accounts operation, restored momentum, and increased market share by navigating complex contract negotiations, conducting space management analysis through IRI data, and coordinating promotional planning. • Maintained and grew ownership of accounts Wal-Mart, Kroger, Farm Fresh, Ukrops, Military Commissaries, Supervalu, Fresh Pride, Belo. 𝐊𝐞𝐲 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬• Expanded company’s presence in a national account from 2 to 5 divisions, increasing sales by 162% Show less

  • Key Account Director

    Jan 2009 - Jan 2014

  • Key Account Manager

    Jan 2006 - Jan 2009

  • Field Account Manager

    Jan 2002 - Jan 2006

  • Sales Supervisor

    Jan 1998 - Jan 2002
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  Diannes Fine Desserts

  Jan 2014 - Jan 2019

  Director of Sales

  • Managed Full P/L responsibility for the region, including Grocery, In-Store, Foodservice, and Warehouse Club market channels, including managing broker networks driving sales across the 26-state territory.• Cultivated new relationships with distributors to drive market penetration and enhance coverage. • Developed and integrated new sales and marketing procedures to streamline processes and enhance market coverage. Conducted regional and district sales meetings and effectively managed a sales team of brokers.• Led cross-functional teams through new product development, proof of concept, R&D, pricing, packaging, artwork design, and Go to Market strategy development.• Managed private and national brand distribution at C&S and Buzzutos while building strong alliances with prospective account holders, which resulted in new high-volume business accounts with Kroger, Food Lion, Harris Teeter, Albertson/Safeway, and Ahold. • Responsible for budgets, territory analysis, reports, financial performance, key measurements, and contract performance of each regional and national accounts, including food brokers.• Called on bakery buyers in the grocery industry and buyers in mass merchandising to promote products and expand market share.• Provided accurate product costing that best provides optimal profit by acknowledging material costs, labor costs, manufacturing overhead, and gross profit.• Created key account sales presentations, trade shows, demo, retail merchandising, advertising, and promotional programs, including designing presentations for each item during meetings with a single Buyer to larger groups. • Leveraged sound administrative expertise to maintain account database, perform competitive intelligence, devise sales plans, determine pricing, sales appointments, and arrange meetings with key decision-makers.• Generate new sales in 4 divisions in the second-largest retailer (Albertsons-Safeway), opening up west coast sales over 1 year. Show less

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  Sinbad Foods, LLC

  Jan 2019 - Jan 2020

  Sales Director - East

  • Spearheaded the expansion of national accounts in retail, grocery, and mass merchandise on the Eastern US, ultimately expanding nationally, working with brokers to secure new accounts and growing existing accounts, including key accounts with Costco, BJs, and Publix, Meijer, and Kroger.• Developed core product portfolio and go-to-market strategy, sales plan, and marketing materials.• Improved and fine-tuned sales and distribution strategy using marketing and promotional programs for sales initiatives and budget growth.• Executed plans for all customers to include new item development and roll-out strategy. • Increased sales and distribution of key bakery products during peak holiday consumption through selling and developing trade marketing programs on an account-specific basis.• Initiated consumer and retailer-focused programs designed to stimulate increased distribution, trial, and consumption of key product lines while adhering to corporate spending objectives. • Streamlined communication process ensuring programs were effectively communicated internally.• Improved and upgraded broker network through performance evaluations, new broker interviews, and corporate goals and objectives aligned with broker strengths.𝐊𝐞𝐲 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬• Successfully signed 3 new lucrative accounts during first ten weeks Show less

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  MARBLELIFE, INC.

  Jan 2020 - Jan 2021

  Director of Operations and Sales / Franchise Owner

  • Implemented effective sales and marketing strategies, developing relationships with many of the top area businesses & residential clients.• Arranged sales calls and on-site job estimates with commercial and residential clients.• Monitored and tracked company inventory and products to arrange orders with the appropriate vendor.• Assessed cost and time of labor needed and developed bids using blueprints & on-site evaluations.• Responsible for research and development of new finishing & patching techniques. Show less

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  Shamrock Foods Company

  Sept 2022 - now

  National Account Manager