Susan Soler

Experience

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  Knopf Automotive

  Nov 2004 - Sept 2007

  Scheduling Coordinator/Business Development Assistant

  Customer Interaction | Interacted with customer base on a daily basis for maintenance and repair of vehicles. Administered the processing of customer records upon service completion. Assisted customers in scheduling of all service department appointments on a telephone and walk-in basisOrganization | Developed new methods of organization and scheduling including the reorganization and implementation of a new filing systemBusiness Development | Collaborated with Business Development Manager to create marketing materials for Sales and Service Departments. Designed marketing material used for special promotions for the service department and body shop. Coordinated events that attracted and facilitated new customers to dealership Show less

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  Dorman Products

  Sept 2007 - Jun 2008

  Assistant Product Manager

  Gathered and analyzed data utilizing Microsoft Access and Excel to aid development of metrics in support of new automotive part development Assisted in maintenance of products and development process in multiple systems and tools

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  Campania International

  Jun 2008 - Oct 2015

  Internet Business Manager

  Owned the profit and loss (P&L) for all D2C businesses, including the D2C eCommerce site, drop-shipping, and mail-order catalog accounts for the wholesale business, ensuring financial success and sustainability.Managed the marketing efforts of five e-commerce D2C websites, overseeing content creation, product updates and additions, email marketing campaigns, and product optimization to drive revenue goals and enhance customer retention.Developed policies and procedures to maintain core brick-and-mortar relationships while expanding the online eCommerce presence and mail-order catalog business.Managed and cultivated relationships in the wholesale eCommerce drop-shipping and mail-order catalog business, acting as an account manager to drive growth and success.Managed direct reports, including an off-site customer service representative and an on-site Marketing Assistant, showcasing strong leadership and team management skills. Show less

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  Moravian College

  Mar 2012 - May 2012

  Adjunct Professor

  Assist undergraduate students in learning policies, procedures, and overall education of E-Commerce in a blended/hybrid learning format.

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  Crayola

  Oct 2015 - Apr 2022

  Utilized data-driven forecasting techniques to predict upcoming changes in demand, ensuring optimal inventory levels and reducing stockouts.Successfully completed forecasting tasks for diverse international markets, including EAME, UK, Australia, and Asia, ensuring a comprehensive approach to demand planning.Took a leadership role in evaluating and improving the international forecasting and purchasing processes.Led global data administration efforts, overseeing the management and maintenance of critical data for the UK, EAME, and China markets in Futurcast, and JDEdwards ERP.Managed data mapping and translation efforts to ensure that data from international systems aligns with the US SAP ERP's format and requirements. Show less Leveraged eCommerce experience and knowledge to support the D2C eCommerce business with inventory demands, sales analysis, technical enhancements capabilities, and 3PL management.Managed relationships with third-party logistics providers to ensure seamless order fulfillment, shipping accuracy, and customer satisfaction.Created dashboards and analytical summaries providing visibility to all levels of the organization, including the CEO, ensuring alignment with strategic goals.Collaborated with cross-functional teams, including marketing, production, and inventory management, to align strategies for new product launches.Led the enhancement of legacy operational reporting and dashboards, transforming data into actionable insights including visibility to product constraints, availability, and enhanced manufacturing work center scheduling.Ensured future continuity by documenting procedures comprehensively, enabling seamless knowledge transfer and training of new team members.Recognized for expertise and contributions in cross-functional collaboration, promoted into a newly created role tailored to my skill set, acknowledging my value and capabilities. Show less Evaluated sales metrics, inventory levels, forecasts, and product availability to support the D2C business in achieving annual revenue objectives.Developed dashboards and reporting tools for the eCommerce team and cross-functional partners using Tableau, Salesforce Commerce Cloud, Daptiv, SAP, Excel, and corporate assets. These tools provided a streamlined, one-stop-shop for accessing and assessing data.Owned the D2C eCommerce P&L for expense optimization, creating a robust 'Checkbook' tool that enhanced visibility and comprehension of budget and expenses down to general ledger lines.Collected and analyzed D2C quantitative data to provide recommendations in shipping, product selection, marketing opportunities, cross-sell/upsell strategies, and email marketing to exceed company revenue objectives.Acted as a liaison between cross-functional business partners, resolving roadblocks due to limited resources and materials while ensuring adherence to company product processes and procedures.Owned root cause analysis and problem-solving during the transition of the 3PL provider for the D2C Business, resulting in a successful transition before the peak revenue season.Led the transition of D2C data from Salesforce Marketing Cloud, Salesforce Commerce Cloud, SAP, and Google Analytics into Tableau data sources, enabling robust reporting and dashboard creation.Awarded the Individual Performance Award for identifying increased bank charge fees and implementing the Managed Risk program to control costs effectively.Promoted into a role designed specifically for me, after demonstrating the ability to identify improvement opportunities within eCommerce and cross-functional teams. Show less Researched and presented an opportunity for an incremental revenue stream by adding the Amazon FBA Business, resulting in an additional revenue stream during the first year.Developed cost/profit analysis templates to determine profitability by marketplaces, including Amazon Marketplace, FBA, and eBay. Supported margin and business revenue goals by analyzing products for inclusion and forecasting product needs in marketplaces such as Amazon Seller Central and eBay.Assisted in the growth of the D2C revenue stream by utilizing Google Analytics reporting and data to evaluate trends, visitor data, and traffic.Analyzed metrics and developed opportunities for improvement in content, promotions, subscribers, and schedules to assist in the growth of the email marketing channel.Performed managerial duties for two direct reports, demonstrating leadership and team management skills. Show less Owned the product setup process for the D2C Business and eCommerce Marketplaces, including Amazon and eBay, ensuring accuracy and consistency.Reviewed marketing plans for D2C promotions, ensuring alignment within complex, multi-level promotion layering to achieve desired outcomes.Created campaigns, promotions, and promotion codes for all scheduled marketing efforts within Salesforce Commerce Cloud, effectively driving marketing initiatives.Gained proficiency in underutilized opportunities within Salesforce Commerce Cloud, particularly within the product catalog, category catalog, promotion tools, and customer groups.Provided support to off-site call center staff, handling escalated customer care concerns and ensuring customer satisfaction.Owned the credit card chargeback process for all financial institution chargebacks resulting from D2C transactions, managing and resolving these issues efficiently. Show less

  • Manager, International CPFR

    Jun 2021 - Apr 2022

  • eCommerce Project Manager & Supply Chain Analyst

    Dec 2020 - Jun 2021

  • eCommerce Commercialization Project Manager

    Feb 2019 - Dec 2020

  • e-Commerce Business Analyst

    Dec 2016 - Feb 2019

  • e-Commerce Coordinator

    Oct 2015 - Dec 2016
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  Lehigh Valley Health Network

  Apr 2022 - Jul 2022

  Manager Supply Chain Analytics

  Directed and managed a team of 11 colleagues in supply chain analytics, ensuring a cohesive and high-performing group.Collaborated with cross-functional teams to ensure alignment of supply chain analytics policies and procedures with overall business objectives.Designed and put in place preventative measures and strategies to avoid the recurrence of identified supply chain challenges.

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  LifeScan

  Jul 2022 - Apr 2023

  Marketing Operations & Analytical Lead

  Conducted comprehensive analysis of Google Analytics data, identifying discrepancies and inconsistencies that were adversely affecting reporting accuracy.Discovered missing transactions within Google Analytics.Proficiently designed and created weekly dashboards to visualize eShop analytical metrics, providing an at-a-glance view of critical data.Segmented customers into cohorts based on acquisition date, order size, and other relevant criteria, allowing for in-depth analysis of each group's behavior.Configured and customized Google Analytics event tracking tags to capture cart abandonment events and other crucial data points. Show less

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  PlayMonster

  Apr 2023 - Apr 2024

  ECommerce Business Manager

  Strategic forecasting for 1P Amazon business, ensuring accurate and timely predictions of demand and inventory requirements.Developed and executed inventory strategies to maintain optimal stock levels while minimizing overstock and stockout situations on the Amazon platform.Verified and updated essential compliance documents, including safety certifications, warranties, and regulatory compliance, to keep product listings up-to-date and in compliance with Amazon policies.Operational lead for Amazon 1P Playmonster Account.Ensured product listings complied with Amazon's policies, including pricing, fulfillment, and prohibited content, to maintain account health.Ensured that disparate systems communicated accurate and consistent data, improving operational efficiency and decision-making.Streamlined order fulfillment processes, reducing lead times and ensuring that inventory levels were aligned with customer demand. Show less

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  Roche

  May 2024 - now

  Strategic Planning & Optimization Manager