Trinice C.

Experience

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  Bright House Networks

  Mar 2008 - Feb 2009

  Human Resources Assistant

  • Assisted in generating employment offer letters, processing status/pay rate changes, contract extensions, and terminations• Assisted Dept. Manager with audits and projects as needed, and maintained employee records• Assisted with new employee background checks/benefit enrollment• Assisted with company-wide committee facilitation and participation• Assisted with company employee communication• Maintained employee files and the HR filing system • Assisted by recruiting and staffed quality employees• Assisted with compensation and benefits administration and record keeping• Assisted with employee relations Show less

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  Fifth Third Bank

  Mar 2009 - Jan 2011

  Sales Representative/Customer Service Coordinator

  •Ensured that each customer received outstanding service by providing a friendly environment, including greeting and acknowledging every customer, maintaining solid product knowledge, and all other aspects of quality customer service. •Handled various branch daily tasks and customer activity such as balance and monitored cash items and credit hold-over accounts.•Prepared state of conditions orders and prepared cash shipments and collection items. •Exceeded sales goals and effectively cross-sold products and services to customers.•Balanced records that are in line with the bank's policy.•Stayed abreast with a well-developed working knowledge of the complete line of products and services offered.•Assisted in opened and closed branch operations.•Delivered effective customer relations by consistently providing premier customer satisfaction and developing a rapport with the bank's customer base.•Supported all marketing logistics for events, seminars, and trade shows. •Maintained project tracking spreadsheets & business pipeline marketing calendars.•Provided administrative aid for various projects related to the market, including project meeting schedules, meeting minutes, transcribing notes, and composing memos. Show less

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  Healthcare Support Staffing

  Feb 2011 - Feb 2012

  National Recruiting Manager

  •Developed a robust lead generation pipeline by localized, cost-effective talent sourcing strategies to secure candidates on jobvertise.com, cooljobsites.com, creativehotlist.com, Monster.com, Computerjobs.com, craigslist.com, and other job posting websites.•Internet sourcing with numerous recruiting sites. (Implemented a planning phased approach for each lead generation campaign)•Attracted more applicants by placing job advertisements, contacting candidates, using newsgroups and job sites, displaying banners on career sites, and creating client referral programs.•Consulted with businesses and function leaders to define competencies for specific jobs in different geological areas. •Tracked & monitored talent funnel by activating supplementary efforts and un-posting positions with excess talent, as needed in bullhorn software.•Presented to the hiring teams with a targeted and diverse slate of candidates who possess the hiring criteria. Interviewed, pre-qualified, negotiated offers, and closed hire. •Performed reference checks and coached managers on reference techniques.•Regularly called upon to troubleshoot difficult positions, identified, attracted, secured, and closed hard-to-find candidates.•Edited and reformated resumes as necessary, adding relevant keywords and increasing candidate match with client's position. Show less

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  Financial Aid Network

  Feb 2012 - now

  -Serves as a primary liaison within the co-branding partnerships, strengthening the company's market positioning.-Implemented market-driven strategies, negotiated contracts, and achieved a 40% increase in client account performance.-Implements strategic analysis, communicates recommendations, and drives desired outcomes between businesses and functional stakeholders.-Created a new service pricing strategy for the higher education segments, increasing market share by 38%.-Implemented a consumer-centric pipeline, projected to increase new deal close rates by 60% for sales reps.-Designs business competitive strategies incorporating quarterly goals and regional market trends to execute the brand's new initiatives successfully.-Boosted sales by 30% in a declining market segment, achieving the brand's largest marketing campaign in 2016. -Conducts a comprehensive brand analysis to identify key economic drivers, evaluate market size, analyze competition, & identify growth opportunities.-Develop proposals for RFP solicitations, including performance methodologies, fixed prices, economical price adjustment, and diversified costs.-Designs business model that delivers a robust, effective pipeline of strategies while ensuring the internal & external brands are aligned with non-profit and profit entities. -Spearheads all brand development projects with operations, marketing, & government committees to ensure seamless execution of traditional & digital marketing campaigns. -Forecast market trends & technological innovations to develop monetization strategy and acquisition pursuit, increasing customer engagement by 32.4%.-Acknowledge, address, and identify the customer's needs, resulting in a 46.7% increase in customer acquisition and retention.-Managed the brand's annual budget & optimized operations, improved market positioning & brand resilience-Achieved maximum ROI, manages costs, and negotiates flexible omnichannel marketing strategies to maximize value creation Show less -Led brand activities, including operational investments, marketing strategies, & client account management in domestic and international markets.-Negotiated contracts with digital & traditional media agencies for favorable terms and pricing, leading to a 40% increase in client accounts & business growth.-Pioneered innovative brand strategies, achieving 90% of milestones within timelines and budgets, driving 20% annual growth across co-branded partnerships.-Optimized email marketing automation campaigns, resulting in a 59.38% increase in lead generation and an 88.8% boost in sales revenue.-Formed a co-branding partnership with the Westgate Hotel, leading to a 35% increase in brand recognition and market presence.-Assisted in brand development by launching a first-class boarding school, cosmetology school, & university externship program while designing a curriculum to enhance overall institutional performance and quality management.-Developed a comprehensive marketing strategy by leveraging an in-depth understanding of company policies, market conditions, copyright and royalty considerations, and pricing strategies.-Designed and managed a multi-channel marketing platform, overseeing B2B and B2C projects, & affiliate performance-based campaigns.-Crafted key incentives and formulated a strategic budgetary plan to elevate customer loyalty, enhance satisfaction, and drive increased business revenue.-Presented insightful business strategies and reports to C-level executives and the board of directors, fostering informed decision-making.-Managed collaborations with external agencies to ensure the alignment of digital marketing strategies with the brand's objectives.-Conducted performance analysis and strategic planning by evaluating key marketing performance indicators (KPIs) and setting measurable objectives.-Managed vendor relationships in project management, digital media platforms, & external agencies to optimize workflows and achieve outstanding outcomes. Show less -Supported the creation and execution of business and marketing plans for the department, ensuring alignment with organizational goals and objectives.-Assisted in designing promotional materials, including marketing collateral, social media content, and digital and traditional ads to drive brand development and business growth.-Helped ensure each marketing campaign effectively targeted vital audience segments, maximizing brand support and promoting offered services.-Contributed to developing brand portfolio objectives, strategies, and plans by aligning business unit goals to drive growth within the unit.-Tailored marketing materials to meet specific market demands and customer needs.-Assisted in making staffing and hiring decisions within the marketing department. Show less

  • Head of Marketing Business Development

    Feb 2017 - now

  • Executive Director of Marketing

    Feb 2013 - Feb 2017

  • Sales Marketing Coordinator

    Feb 2012 - Feb 2013