Hardik Bindra

Experience

• 

  Wooplr

  Jan 2017 - Feb 2017

  Marketing Intern

  Launched and handled a profitable online store, independently selecting products, website UI/UX, and Pricing of each product from the Wooplr platform, generating an average 25% profit margin per SKU, driving Rs 60,000 in total sales.

• 

  Shopwear

  Feb 2017 - Apr 2019

  Founder

  1. Constructed and solely managed a startup ecosystem, where I used to design & sell customized phone covers with a gross margin of 200%.2. Started as a B2C model, soon ventured into a B2B model ensuring steady and bulk orders to support Branding, ATL & BTL Marketing activities while increasing the profit.3. Collaborated and negotiated deals with Influencers from MTV Roadies & with other 60+ local bloggers / Influencers, along with maintaining relations with local vendors.

• 

  Inception Wave

  Jun 2019 - Jul 2019

  Market Research Intern

  Mapped 60+ upcoming industry conferences both offline & online, empowering efficient event selection and strategic market engagement along with building and actively regulating 7+ Interest-based WhatsApp groups, fostering communities, and driving successful customer outreach for web services.

• 

  Techrefic Technologies Pvt. Ltd.

  Jan 2020 - Aug 2020

  Digital Marketing Executive

  1. Reported directly to CMO & CEO.2. Administered end-to-end in-house as well as client marketing.3. Maintained multiple social media accounts (LinkedIn/Instagram).4. Analyzed data & strategies used for competitor’s social community engagement.5. Analyzed and applied growth marketing strategies.6. Tailored copies for social media creatives, weekly reports, and presentations for pitch meetings

• 

  Curious For Campaigns (C.F.C)

  Feb 2020 - Jun 2022

  Social Media Manager

  An Instagram page, where I created awareness about Ad Campaigns from different brands.Rebranding & Restarting again ; Previously - Thingslikeneverbefore

• 

  Forex Paramount

  Sept 2020 - Nov 2020

  Digital Marketing Executive

  Responsibilities - 1. Generated 35-40 organic leads monthly with a conversion of 60% targeted towards the international Forex, Comex, and Indices market using push & pull marketing techniques2. Created promotional creatives3. Performed daily fundamental market research to update clients about the cause and effect of their investments4. Updated CRM on daily-basis.

• 

  Management Development Institute Murshidabad

  Aug 2022 - Mar 2024

  1. Preparing graphics and content for the official social media handles to highlight the daily events of the college.2. Worked in sync with other clubs and committees in the college to enhance their social media visibility.3. Brainstorming new ideas / Managing brand 'MDI Murshidabad' with team members to enhance the reach and visibility to build strong corporate relations.

  • Senior PR Media & Web Committee Member (Syndekon)

    Mar 2023 - Mar 2024

  • Admission Committee (PagalGuy - ADCom)

    Dec 2022 - Jun 2023

  • Junior PR Media & Web Committee member

    Aug 2022 - Mar 2023
• 

  Jio Creative Labs

  Apr 2023 - Jul 2023

  Management Trainee - Brand Strategy

  1. Strategy Development: Study client briefs, conduct an in-depth analysis of the market andcompetitors, devise strategies aligning with the brand's goals and target audience.2. Ideation: Generate innovative ideas for ATL & BTL marketing campaigns to enhance brand interaction with customers and attract new ones.3. Creative Advertising: Provide creative insights and concepts for brand advertisements that effectively communicate the brand's message and resonate with the target audience. Show less

• 

  Sutherland

  Dec 2023 - Jun 2024

  Was engaged in dynamic marketing initiatives encompassing social media strategy, brand advocacy programs, social listening, and corporate marketing activities. 1. Reported to the Director of Marketing for Campaign & Vendor management.2. Acquired cold leads from 100+ companies, expanding the B2B campaign reach. 3. Streamlined data accuracy by updating & cross-verifying data sheets across 5+ industry sectors, for improved campaign targeting.4. Smooth data management processes through tools like Lusha and GetProspects, leading to a 50% reduction in manual data entry time.

  • Brand & Corporate Marketing - Social Media

    May 2024 - Jun 2024

  • Marketing Operations

    Dec 2023 - Apr 2024
• 

  Nippon India Mutual Fund

  Jul 2024 - now

  Management Trainee - Deputy Manager