Antony Chacko

Experience

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  Tata Consultancy Services

  Jul 2007 - Jan 2008

  Market Research Analyst

  My work involved studying and analyzing the FMCG products sold in the US market. I led a micro team to push the quality score of the project from 72/100 to 95/100 in less than 6 months. Post the success, created a knowledge-base and SOP document to ensure the quality metric is maintained. Project Client: The Nielsen Company.

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  Hotcourses Group

  Mar 2009 - May 2014

  A product leader with a demonstrated track record of envisioning, building and launching new innovative products. Believer in creating beautiful websites those provide a first class user experience. Data centric thinker who enjoys using data to make better decisions and creating products that make it easy and intuitive for others to achieve their goals.Major Accomplishments> Led Big Data Initiative –Implemented several changes to the website with the help of actionable analytics data. Observed consumer behavioral histories across multiple marketing channels and recommended changes to improve the conversions Set vision and created roadmap based on data. Collaborated with engineering to balance feature value with implementation cost. > Transformed Product Usability – Led overhaul of multiple sections of the website, replacing dated UI and product functionality with visually attractive and intuitive new components. Leveraged Agile development methodology to create a better product and improve development efficiency. >Conversion Rate Optimisation – Implemented the concept of landing pages and various other conversion rate optimization techniques and increased the user sign-up upto 200%. Was able to achieve £90,000 in revenue for the previous sales year with clever marketing campaigns. Show less

  • Product Manager

    Jul 2011 - May 2014

  • Web Marketing Executive

    Mar 2009 - Jul 2011
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  Royal Sundaram General Insurance Co. Limited

  May 2014 - Oct 2014

  Manager - E-Business

  I was responsible for setting up online lead generation engine for the insurance business. Successfully implemented keyword strategy for SEM campaigns, designed high converting landing pages and CRM implementation for the sales team.I led an initiative to set up a 'Live Chat' team and significantly improved the website conversion. I was involved in the technical implementation, chat script execution and training of the chat agents.

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  Flintobox.com

  Apr 2015 - Jul 2019

  Head Of Marketing

  When I was the Head of Marketing @ Flintobox, I built a 30 member Marketing team from scratch. My team invested millions in marketing tests, generated tens of millions of unique visitors, sent well over a BILLION emails, ran successful copywriting marathons and crunched countless amount of data to make Flintobox one of the most loved activity box brand among children in India.I was part of the founding team of Flintobox and helped it grow to reach ₹ 300 million in annual revenue.

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  Alpha Marketer

  Jun 2019 - now

  Founder

  At Alpha Marketer, we have an agency business that helps D2C eCommerce businesses implement WhatsApp Conversational Marketing effectively and turn their funnel profitable. In the last 1 year we have worked with 32 brands and helped them generate 5.6 Crores in combined revenue with WhatsApp Conversational Marketing.We also host a community where D2C eCommerce founders, Performance Marketers, Email Marketers and Copywriters come together to build businesses and grow them "PROFITABLY" with the power of Conversational Marketing.A complete ecosystem where you get the articles, videos, templates, and a community to help you navigate the world conversational marketing. Show less

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  Alpha Marketer

  -

  Founder