Drago Rashev

Experience

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  Procter & Gamble

  Sept 2001 - Apr 2002

  Assistant Brand Manager Ariel Balkans

  The FMCG leader in the Balkans.Started career in Bucharest on a key P&G Balkans brand (Ariel detergent), responsible for all Balkans countries except Romania. Successfully lead the brand through a product upgrade (formula change) and related marketing support activity.

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  Avendi

  Jun 2002 - Sept 2019

  The leading importer of alcohol and baby food in Bulgaria.Oversaw strategic brand development and everyday consumer and customer marketing and agency work for the Division’s over 45 supported brands (including Johnnie Walker, Bushmills, Smirnoff, Baileys, Guinness, Moet et Chandon, Campari, Aperol, Monin) and over 15 suppliers (including global FMCG leaders like Diageo, Moet Hennessy, Proximo Spirits, and many others) – with an annual turnover of over 50M EUR.Very experienced in Customer Marketing, Value Chain, Supply / Logistics / Demand Planning, in addition to Consumer Marketing. Show less

  • Marketing Manager Drinks Division (Diageo, Proximo Spirits, Moet Hennessy, Asahi, Campari, etc)

    Aug 2015 - Sept 2019

  • Senior Brand Manager Diageo and Proximo Brands

    Jun 2002 - Aug 2015
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  Proximo Spirits

  Jan 2020 - now

  Activation Director EMEA & APAC

  One of the fastest-growing Top 10 international spirits producers, Global Leader in Tequila (Jose Cuervo, 1800 Tequila, etc), Mezcal and Irish Single Malt Whiskey, and a powerhouse in Irish Blends (Bushmills, Proper No. 12) and Spiced Rum (Kraken) among others.Worked remotely with the Dublin EMEA APAC HQ, managing a team of four in charge of implementation of Central strategy in markets and Central processes improvement and standardization.Lead the best practice exchange and guidance creation, facilitated annual planning, training, advocacy programs and tools creation in cooperation with the Central Marketing team.Increased efficiency by creating the insights analysis, category management and digital marketing functions at Central.During my time the EMEA APAC business doubled (volumes 2024 vs 2019) and the business unit expanded significantly and became an integral part of Casa Cuervo / Proximo Spirits globally. Show less