
Suvendu Ghosh
Sales Engineer, Lincoln Division

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About me
Lead Generation expert for early startups and SMEs in the B2B segment | Industrial Sales & Marketing Consultant | Digital Marketer | 24+ years of Industrial marketing experience | ER Business partner of Pewag GmbH
Education

National Institute of Technology Rourkela
1989 - 1993BE Mechanical Engg
ICFAI Foundation for Higher Education, Hyderabad
2007 - 2009MBA Marketing
Indian Institute of Management, Kozhikode
2004 - 2005PGCSM Sales & Marketing
Experience

Grindwell Norton Ltd
Jun 1993 - Mar 1995Sales Engineer, Lincoln DivisionJoined as GET from NIT Rourkela campus.Placed in Lincoln division post 1 year of training and orientation.

SKF India
Apr 1995 - Nov 1998Sr. Sales & Service EngineerLincoln Division got spun off into Lincoln Helios India Ltd. which has been currently acquired by SKF India.

BOC India Limited
Dec 1998 - Apr 2008Implementation of Best Commercial Practices (BCP) within the business pan India to strengthen cash flow and overall business profitability. Effectuated focused policies and procedures in contract review and monitoring, price increase implementation and price manual administration to ensure that contractual risks and exposure of the business are minimised.
Sr.Manager - Best Commercial Practices
Apr 2007 - Apr 2008Product Manager - Healthcare
May 2006 - Mar 2007Sales Manager - Industrial/ Healthcare
Dec 1998 - Apr 2006

Tega Industries
May 2008 - Jul 2009Prepared business forecasts and formulating unique marketing strategies for all the five product divisions. Analysed existing business opportunities in targeted segments in Indian and overseas markets to achieve market share metrics.Worked in sync with the top management to effectuate robust business plans.Implementation of an execution framework for giving strategic direction to the business, facilitating the attainment of growth targets (annually/ quarterly), in conjunction with Sales Team & SBU Heads Show less
Head - Business Strategy & Development
Dec 2008 - Jul 2009SBU Head - Wear Components Division
May 2008 - Nov 2008

Alcoa
Aug 2009 - Dec 2013General Manager - Sales & Marketing, AFS BUFunctioned as head for the entire gamut of sales, marketing, business development & business strategy of the AFS Business Unit (BU) in India, managing an annual turnover of around Rs. 45 – 50 crores with a team size of 12 reporting to the MDCreated awareness for the niche technology and developed markets across different segments in India for better market penetration and get first-mover advantage

Ennore Coke Ltd., A Shriram EPC Group company
Jan 2014 - Dec 2016Vice President Sales and MarketingHeading the Met coke sales & marketing function pan India, managing an annual turnover of approx Rs. 300 crores with a team size of 12, reporting directly to the CEO.Developing organisation-wide capabilities in terms of domain knowledge, best practices and service delivery excellence. Driving innovation and scaling-up the value chain to create more opportunities and business streams for the vertical.Diversification of existing business into synergistic growth verticals.

Markurie Consultants
Jan 2017 - nowBusiness Development partners for the Eastern India market -1 ) pewag India - www.pewag.in - global leaders in chain manufacturing2 ) Mysun - www.itsmysun.com - India's largest online rooftop solar company Providing consultancies to companies in select industries of Mining, Metallurgy and Energy sectors in terms of Marketing Strategies and Business Development.Formulation of Digital Marketing Strategies and their execution for brand awareness and generation of quality leads for the SME segment in the B2B & Industrial sectors.
Business Partner - Industrial products
Apr 2021 - nowB2B Sales & Marketing Specialist
Jan 2017 - now
Licenses & Certifications

Post Grad Certification in Sales & Marketing
Indian Institute of Management, KozhikodeMay 2005
Languages
- enEnglish
- hiHindi
- beBengali
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