Mauricio Catach

Experience

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  Lacan Investimentos

  Jan 2011 - Jul 2011

  Sales Analyst

  • Investor relations: Prospecting new clients to invest in our funds• Client studies: Wealth management & retirement projections for our top clients• Spreadsheet updates: Daily update of our funds’ rates• Building presentations: Updating and further enhancing presentations on a monthly basis• Other duties: Responsible for the company´s International contact

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  Penalty

  Apr 2012 - Nov 2018

  · Responsible for everything regarding Athletes, Clubs and Federations in strategic, tactical and operational facets· Managed annual Sports Marketing budget of US$ 10 million, signing multiple deals nationally and abroad· Created and presented monthly KPIs to executive management, including P&L and inventory metrics· Overhauled our athlete portfolio strategy of 60 players: Attained KPI of over 60% of National Team with half of LYs Budget · Partnerships include FIFA, São Paulo FC, Victor Valdes, EA Sports, CBFS among countless others Show less

  • Key Account Manager

    Jul 2017 - Nov 2018

  • Sports Marketing & Operations Coordinator

    May 2012 - Nov 2018

  • Business Intelligence Analyst

    Apr 2012 - May 2012
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  Adidas

  Apr 2021 - now

  • Responsible for Sales Planning of the Foot Locker Inc account (largest lifestyle client) managing more closely Champs Sports and Eurostar (WSS).• Led the development of our Strategic Account Plan (STAP) process for future years• Created automation and best practice reporting that facilitated account’s sell-in and sell-out process. · Responsible for adidas Brazil´s biggest client across 240+ stores & digital, managing an annual sales goal of over US$60M· Led the development of our strategic business category plan through 2025 · Co-led team in achieving a historic high in sell-ins · Created Brazil’s dept stores area securing two women’s lifestyle clients: Amaro (omni-channel) and Riachuelo (330+ stores)· Led strategic, tactical and operational elements from prospecting through the closing of these deals: defined the trade terms, product mix, 2025 expansion, development of marketing materials, e-commerce and pre-sale· Collaborated with over 80 people in various areas across clients, from interns to CEOs. • Liaised, prospected, and served soccer players, ranging youth men to pro women, at one point overseeing over 100 athletes• Kicked-off the Women Athletes initiative by laying the foundations with Scouting Database, connections and 360 plan • Developed scouting reports that helped modeling a database of players from U11 to pros worldwide · Redefined adidas Brazil’s Fashion Hype ecosystem, clustering clients by tiers/stories and redesigning door segmentations · Created a yearly calendar to help clients organize and optimize their OTB· Optimized purchases by introducing a sellout analysis culture to our clients and creating a unique tracker for Hype Products

  • Senior Sales Planner

    Aug 2023 - now

  • Manager - Football Key Account

    Oct 2021 - Aug 2023

  • Short Term Assignment: Business Development/Key Account - Department Stores

    Jul 2020 - Oct 2021

  • Sr Specialist Sports Marketing - Scouting

    May 2019 - Oct 2021

  • Short Term Assignment -Business Development / Key Account - Fashion

    Apr 2021 - Sept 2021