
Bruce Hammond, CAE
Communications Specialist

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About me
Executive Director/CEO, The Society for Pediatric Research (SPR) and American Pediatric Society (APS) ~ Incoming Secretary/Treasurer, Association Forum
Education

Austintown-Fitch High School
1994 - 1997Activities and Societies: National Honor Society, Marching Band, Symphonic Band, Speech & Debate Team, Cross Country, freshman basketball team

Ohio Northern University
1997 - 2001Bachelor of Arts Public RelationsActivities and Societies: PRSSA (president), Delta Sigma Phi, Lambda Pi Eta, Interfraternity Council (VP of PR)
Experience

Delta Sigma Phi Fraternity
May 2001 - Mar 2004Communications Specialist
Ohio Northern University
Mar 2004 - May 2006Assistant Director, Alumni AffairsPosition entailed:- Relationship building- Stewardship of major donors- Event planning (on and off campus)- Writing and editing of alumni magazine sections- Effective communication - Engaging alumni at all levels with the institution's mission- Working with members of the community in support of the institution's goals

Delta Sigma Phi Fraternity
May 2006 - Nov 2010Director, Communications/EditorPosition included:- Serving as lead communication staff member responsible for creating and implementing all communication initiatives--- Serving as editor of 70,000 circulation member magazine--- Redeveloping magazine's mission - to entertain, educate and inspire members to be better - to better align with the organization's mission of building better men --- Leading two redesigns of online presence--- Engaging thousands of members in social media tools like Twitter and Linkedin--- Creating the All In for Delta Sig Campaign that engaged alumni to re-engage with organization, and encouraged potential members to join the Fraternity--- Mentoring undergraduate members by serving as facilitator at leadership retreats and educational sessions- Serving as lead staff member responsible for alumni relations and stewardship--- Creating and managing 15 metro alumni associations - responsible for volunteer recruitment, management and coaching to provide opportunities for alumni to engage and network at the local level--- Engaging high level members with the organization, including politicians, senior corporate executives, professional athletes, etc.--- Regularly traveling to meet with and provide updates to disengaged alumni from across the country who had potential to provide value to the organization financially and through volunteerism--- Representing the organization at large local gatherings of members, including anniversary celebrations, campus Homecomings, and other events Show less

National Sporting Goods Association
Nov 2010 - Nov 2013Director, Marketing & CommunicationsProvided strategic communication and marketing counsel to various departments and divisions within the association. Served as editor/publisher of the association's bimonthly magazine, while also serving as the association's main spokesperson. Accomplishments:- Marketing plan created and executed for annual meeting led to 10% attendance lift. - Secured placements for the association in national consumer publications including New York Times, CNN, Wall Street Journal, Forbes, Consumer Reports, Huffington Post, Politico, and CBS Radio MarketWatch.- Redeveloped the association's magazine to include timely, valuable, and relevant information speaking to readers' interests, leveraging freelance writers and engaging imagery.- Led the association's efforts in redeveloping the look and feel of its collateral pieces.- Effectively managed one full-time staff member, and summer marketing interns, who excelled in their work.- Led efforts to redesign the association's research reports to better align with its mission and strategic aspirations.- Lobbied on Capitol Hill on two issues - leveling the sales tax playing field and increasing sports participation through tax incentives. Show less

Association Management Center
Nov 2013 - Apr 2016Senior Manager, Corporate Marketing & CommunicationsIn this position, I created and implemented AMC's strategic marketing plan aimed at enhancing the company's brand and attracting new business. Aditionally, I managed the company's public/media relations, social media, content marketing, website (including a mid-2015 redesign), internal marketing & communications, executive communications, corporate collateral, corporate video production and thought leadership. In this role, I also provided marketing support to client organizations, including web copywriting and serving as an interim director of marketing. Lastly, I assisted AMC's director of marketing & business development in vetting and evaluating new business opportunities. Show less

Hospice Medical Director Certification Board®
Apr 2016 - Dec 2023Served as the chief executive officer of the organization.- Effectively partnered with the Board to lead the organization through the uncertainty caused by COVID-19: developed contingencies for application and exam windows, communicated changes to testing partner and candidates, compiled and shared useful resources for hospice physicians to weather the storm, all while achieving 92% of initial application revenue and 116% of continuing certification revenue;- Launched new initiatives to build community for certificants in 2021 – HMDCB Coffee Chats: informal opportunities for certificants to connect on difficult issues & For HMDCs By HMDCs webinar and town hall series (secured more than $5,000 in sponsorship);- Develop relationships with external organizations leading to new educational programs for hospice physicians (compliance conference yielded more than $9,000 in revenue share since 2021);- Launched new exam Study Guide generating more than $5,000 in revenue in 2022;- Develop ongoing relationships with key external organization leaders, including national and state hospice association leaders and large hospice company Chief Medical Officers;- Oversee organization’s financial responsibilities, including the creation of the organizational budget and quarterly financial forecasting;- Led transition to new certification technology platform for application and management of ongoing requirements;- Implemented a strategic call for volunteers to build the bench of involved HMDCB-certified physicians in the organization, and developed and launched the HMDCB Ambassadors program, a microvolunteering opportunity for certificants to support the organization’s efforts;- Implemented an optimized nominating process to provide additional structure and ensure effective leadership succession. Show less In this role, I managed our marketing and communications efforts for both our initial and continuing certification programs. Accomplishments include the development of an overarching marketing plan to ensure timely and effective communication with current and prospective certificants, the shift of marketing efforts from 'how' messaging to 'why' messaging to tell the story of certificants, the development of relationships with leaders from state and national hospice organizations, and ongoing stewardship of the relationships of HMDCB volunteer leaders. Show less
Executive Director
Jul 2019 - Dec 2023Director, Marketing & Communications
Apr 2016 - Jul 2019
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American Society of Pediatric Hematology/Oncology (ASPHO)
Apr 2016 - Dec 2020Director, Governance & OperationsBased at Association Management Center, ASPHO is a multidisciplinary organization dedicated to promoting the optimal care of children and adolescents with blood disorders and cancer by advancing research, education, treatment, and professional practice. This position includes:- Developing relationships with ASPHO's Board of Trustees and effectively managing their experience while in their leadership roles (serving as main staff resource along with Executive Director)- Providing organizational oversight in Executive Director's absence- Ensuring ongoing execution of initiatives related to ASPHO's strategic plan- Overseeing development of Society's annual operating calendar - Overseeing ASPHO's budgeting process and ongoing assessment of financial position of the organization- Serving as liaison to several standing committees of the organization- Providing oversight of the Society's awards and nominating/election processes - Developing the Society's Committee Chair Orientation, and providing updates based on participant feedback- Managing staff Show less

American College of Academic Addiction Medicine
Jan 2021 - Dec 2023Executive DirectorServed as the chief executive officer for this organization.Governance Oversight & Strategy Setting:- Built trusting relationships with Board and committee leaders in year 1 following retirement of long-tenured predecessor; - Created new interim strategic pillars in 2021 aligned with the priorities set out by the Board & managed a formal strategic planning process in 2022; - Created 3 new task forces to achieve organizational strategies: (1) Pipeline Development; (2) Application System; and (3) Revenue Generation;- Reduced Board of Directors size to be nimbler and address 10+ year tenure of several members;- Staff liaison to both Boards, Executive Committee, Finance Committee, Anti-Racism/DEI Committee, and Revenue Generation Task Force;Operational Development: - Launched both a new AMS and LMS & refreshed two web presences (ACAAM.org and ABAM.net); - Oversee development of organizational budget & quarterly financial forecasting process while building philanthropic infrastructure to support donations (stewarded a donor with a Bequest of $500,000 through the process of donating);- Working with legal to overhaul organizational structures to better align with needs of the organizations;Programmatic Leadership: - Launched a new membership program in 2021 exceeding budget by 13% for programs and 3% for individuals;- Obtained member support for Addiction Medicine to join the National Residency Matching Program Match for 2023-24;- Overhauled DEI programming to formally include it in weekly Didactic Curriculum rather than quarterly events; - Oversaw successful 2021 virtual Annual Meeting & fellow graduation ceremony, and in 2022 launched virtual community events and recruitment events to build the workforce;External/Relationship Development: - Enhanced relationships with field's large membership org. & certifying body;- Built relationships with significant orgs. integral in building the workforce; - Stewarded Federal agency leaders in engaging w/org. Show less

Society for Pediatric Research
Jan 2024 - nowExecutive Director/CEOServe as Chief Executive of this 4,500 member medical society primarily made up of child health researchers who work in academic medical centers across North America.Lead a team of dedicated professionals to provide effective service to members by implementing all society programs and initiatives. Work collaboratively with volunteer leaders to align efforts with the society’s strategic plan and ongoing operational plan. Manage an annual budget of $1.2M and significant reserves.

American Pediatric Society
Jan 2024 - nowExecutive Director/CEOAPS is the oldest pediatric society in North America, having been founded in 1888. I serve as Chief Executive of this 1,900 member medical society made up of many of the foremost pediatric leaders in North America. APS membership is a sought after recognition of the significant career accomplishments of its members, who provide clinical care, conduct research, and lead pediatric service at many of the most well-known academic medical centers in North America. I lead a team of dedicated professionals and work with volunteers to move society efforts forward, managing a budget of around $1M annually. Show less
Licenses & Certifications
- View certificate

Certified Association Executive (CAE)
ASAE: The Center for Association LeadershipJan 2016
Honors & Awards
- Awarded to Bruce Hammond, CAEForty Under 40 Association Forum of Chicagoland/USAE Sep 2014 The Forty Under 40® Awards recognizes 40 up-and-coming association or nonprofit professionals who are under the age of 40, demonstrate high potential for success in leadership roles and exhibit a strong commitment to the association management profession.
Volunteer Experience
Member, Board of Directors
Issued by Association Forum on Mar 2023
Associated with Bruce Hammond, CAEVolunteer
Issued by Northern Illinois Food Bank on Jan 2021
Associated with Bruce Hammond, CAEMember
Issued by Texas Society of Association Executives on Jan 2024
Associated with Bruce Hammond, CAEMember
Issued by ASAE: The Center for Association Leadership on Jan 2008
Associated with Bruce Hammond, CAECommittee Member
Issued by Institute for Credentialing Excellence on Jan 2021
Associated with Bruce Hammond, CAEVolunteer Coach
Issued by TRI-CITIES YOUTH SOCCER ASSOCIATION on Mar 2017
Associated with Bruce Hammond, CAEMember - Forum Forward Program Advisory Group
Issued by Association Forum on Apr 2019
Associated with Bruce Hammond, CAEChairperson - CAE Working Group
Issued by Association Forum on Apr 2018
Associated with Bruce Hammond, CAEChairperson - Forum Magazine Editorial Working Group
Issued by Association Forum on Apr 2013
Associated with Bruce Hammond, CAECo-Lead - Internal SIG/UG Program
Issued by Association Management Center on Jun 2018
Associated with Bruce Hammond, CAE
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