Luke Rabalais

Experience

• 

  Rabalais.org

  Jan 2014 - now

  Digital Marketing Consultant

  Contracting marketing consultations for Texas A&M School of Nursing, Texas A&M Dept. of Athletics, Mays Business School, Houston Health Dept., Hope Pregnancy Center, The Big Event, 𝚨𝚾𝛀, 𝚱𝚱𝚪 Sororities, ΒΥΧ Fraternity, LPA Architecture, YoungLife, Church Project, Antioch Church, Grace Bible Church, Barbers Hill ISD.- Ghost-wrote script copy for nationally televised interviews (CNN, MSNBC), and video testimonials presented by T-Mobile CEO Mike Sievert to international Telecommunication industry leaders. Show less

• 

  Cho-Yeh Camp and Conference Center

  May 2015 - Dec 2018

  Multimedia Consultant

  Coordinated extensive marketing initiatives in support of company goals, directed production of professionally marketed video content, filmed and edited professional weekly highlight films for purchase

• 

  Impact Retreat

  Oct 2015 - Aug 2017

  Media Director

  - Trained a cross-functional media team in videography, photography, audio, live production, and copy.- Built a multimedia database of branded content with daily videos, photos, and social media posts.- Trained up three successors and established systems and whitepapers to make effective handoffs.

• 

  "Stand With Strnadel" Student Body Election Campaign

  Jan 2017 - Mar 2018

  Marketing Campaign Manager

  Led a multimedia marketing team to support campaign goals, including writing and editing ad content, operated on tight project budgets and deadlines, analyzed public response and engagement to refine campaign strategies

• 

  Breakaway

  Sept 2017 - May 2019

  Creative Director Intern

  - Led and coached designers, video editors, photographers, and copywriters in strategic marketing of an organization with weekly events, growing weekly attendance by 200%: 5,000 to 10,000 and social media followership by 300%.- Mentored and trained up the full-time Marketing Director and their successor in the organization.- Published copy in a quarterly newsletter sent to key donors: Fortune 100 executives and influencers.- Published 100+ weekly recap videos and 500+ photos with 2-3 hour turnarounds. Show less

• 

  Aldine ISD

  Jun 2019 - Aug 2023

  Multimedia Specialist

  Spearheading a 5-year rebrand campaign for the 10th largest school district in Texas (83 schools,10,000 employees). Transforming the video, photo, animation, copy, and graphic brand identity by establishing a brand archetype and developing user personas. Interweaving an ulterior “Rebirth” narrative arc across all content to better connect with the audience, English and Spanish. Created 200+ videos shared publicly and privately, thousands of photos, and copy for hundreds of social media posts and web stories.| Leadership |- Trained team members on Brand Narrative to ensure cohesion, increasing content engagements 400% YoY.- Coached C-Suite in best practices for natural delivery of teleprompter scripts.- Led multimedia Teacher Retention campaigns resulting in 5% higher retention than neighboring districts.| Project Management & Systemization |- Cross-functionally collaborating with, training, and empowering 83 campus-based communicators in marketing.- Served as Video Project Manager with T-Mobile, Houston Mayor’s office, the Houston Texans, and Astros.- Wrote feedback and project intake algorithms, streamlining multimedia planning phases by 30%; the feedback algorithm improved relationships, content, and streamlined revision timelines by 25%.- Leveraging AI to improve copywriting, streamlining production by 50%.- Innovated a brand narrative with archetype-based personas representative of stakeholders to systematize content creation and improve messaging strategy, streamlining video production by 50% afforded by strategic video interview question templates per persona. Show less