Michelle Tran

Experience

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  Advertising Vietnam

  Apr 2017 - Jun 2019

  Content Specialist

  - Responsible for content strategy for website and fan page with 4 000 daily visits- Work as a content writer, curator and editor to update the latest news relating to Marketing, Advertising and Communication

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  Ogilvy

  May 2019 - Aug 2019

  Public Relations Account Intern

  - Fully support client’s PR strategy/campaigns and execute it in different phases- Communicate and build relationships with current or prospect clients and key media- Create and distribute press releases- Create and maintain positive publicity profile for clients

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  Happiness Brussels

  Oct 2019 - Jan 2020

  Strategic Planning Trainee

  - Assisting in developing ideas and creative connectivity plans for brands in Banking and F&B industry. - Conducting qualitative researches for business and industry trends, customers’ insights and behaviors.

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  The Shortcut

  May 2020 - Dec 2020

  Social Media Marketer

  - Coordinating with entrepreneurs for interview blogs to promote 'Be Your Own Boss' entrepreneurial program - Online outreach, curating daily content on social media channels, video production and brand promotion via Facebook, Instagram, Twitter and LinkedIn- Writing and amplifying success stories from The Shortcut's talent pool including program participants, interns and team members - Working with the team to create and sending email broadcast per month- Organizing continuous activities for 'Digital Marketing Club' with 11 knowledge sharing sessions by industry experts with nearly 200 attendees- Creating marketing personas for devising marketing and sale strategy of the organization Show less

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  Icebreaker.vc

  Feb 2021 - Mar 2021

  Growth Hacking Intern

  Icebreaker.vc is a venture capital fund that invests amounts in the range of €150 to 800k in Finnish, Swedish and Estonian startups at early stages of their growth process.- Working as a Growth Hacker at Dealsign - a SaaS company offering contract management solution and finding, testing, optimizing growth techniques & strategies.- Identifying problems and bottlenecks that prevented companies' growth.- A/B testing on the landing page and LinkedIn Inmail campaign.- Search engine marketing & optimization and backlink building.- Landing page building and website redesigning.- Producing product intro video and lead magnet.- Web Retargeting campaign by Adroll.- Implementing and monitoring Google Analytics, Google Search Console, Google Tag Manager.Tools used: Google Analytics, Google Ads, Google Tag Manager, LinkedIn Campaign Manager, Adroll, SEMrush, Ahrefs, Webflow Show less

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  Rundit

  May 2021 - Dec 2023

  - Build and maintain lead scoring process to qualify marketing-qualified and sales-qualified leads and enable Marketing and Sales teams to prioritize efforts: to further nurture or convert. - Execute different marketing campaigns including email marketing, performance marketing, remarketing, lead gen, demand gen on Google, Facebook, Quora, and LinkedIn, hitting a ROAS of 160% and 120K increase in revenue over 2.5 years.- Develop SEO content strategy (demand gen, use cases and tutorial content...) which attracts 8k visits monthly.- Lead the project of renewing the whole brand identity and website which strengthens Rundit’s brand image, reputation and emphasizes business evolution, resulting in a 30% increase in web conversion rate and a 40% boost in organic traffic.- Design and lead the company's social media strategy, growing follower count by 100% within a year.- Manage MarTech tools including Hubspots, GA, SEMRush, and WordPress, facilitating seamless marketing operations and reporting.- Design creatives and produce marketing videos for feature promotion, social media and online communication activities.- Increase user time usage in app by 30% by building a support center with tutorial content and in-app guiding.- Conducted 6 compelling customer success stories.- Managed website content, copywriting, visuals and A/B testing on landing pages. Show less Rundit is a portfolio management and monitoring tool which powers a single source of truth to help investors, fund managers stay on top of their investments. What I do at Rundit:- Finding, testing, optimizing growth techniques & strategies- Structuring cross-department process to accelerate growth and foster efficient collaboration (Marketing & Sales funnel, Customer Review & Feedback loop) - Marketing and brand building (Website design and A/B testing, Performance marketing, Content marketing, Remarketing)- Demand generation and Lead nurturing sequences- Designing user-centric onboarding flow to facilitate in-app engagement and desired actions, plus to reduce the learning curve for users- Curating Customer Success Stories- Building Support Center to provide users with platform knowledge and tutorials Show less

  • Growth Marketing Manager

    Jun 2022 - Dec 2023

  • Growth Hacker

    May 2021 - Jun 2022
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  YouTube

  Mar 2024 - now

  Content Creator

  My YouTube channel, Michelle Abroad is the place where I share my growth journey, career tips and personal learnings, and also express my creativity and storytelling style. My mission is to empower young people, especially Vietnamese youth and Women in Tech on their journey of exploring the world and building careers abroad.

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  Aibidia

  May 2024 - now

  Digital Marketing Manager

  Aibidia provides the technology that enables multi-national businesses to make more considered transfer pricing decisions. Connect teams, tools, and territories in a single secure data platform.Main responsibilities:- SEO, SEM- Marketing Ops- Performance Marketing- Website Management- Data Analytics & Reporting