Vinayak Chopra

Experience

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  Airtel Nigeria

  Dec 2011 - Mar 2012

  Marketing Intern

  Interned with Business and Consumer Solutions (VAS) team in the Marketing Department-•Assisted in launching Free Millionaires Promo.•Assisted with launching the Airtel Hello Tunes Rewards Campaigm•Assisted with the ATL & BTL communication through Marketing Communications.•Responsible for the post launch tracking of the promo.•Also researched on the VAS opportunity in emerging markets like NIGERIA.

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  Pepsi Bottling Ventures

  Dec 2012 - May 2013

  Marketing Intern

  •Assisted Senior Market Research Executives in the analysis for 1st qtr sales.•Worked with PEPSI Ad Agency-INSIGHT and media buying agency MEDIACOM•Accompanied sales trucks and key account managers to the field.•Carried out promotional events like the “LIVE FOR NOW” concert.

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  Samaajika Social Impact Private Limited

  May 2014 - Mar 2015

  Founding Member

  •Was responsible for the complete Front-End Development for the Company.•Responsible for Pre-Launch Market Research for validation of concept.•Responsible for establishing the Advisory Board.•Awarded 18% stake in the company as ESOP/ Sweat Equity.

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  Make Ourselves Matter

  Jun 2014 - Sept 2014

  Co Founder

  •Launched a start-up with an aim to catalyze impact of CSR projects and showcase credible Implementation Agencies online through a Parallax Website.•Forged Strong Alliances with NGO Partners such as PRAYAS, AIF, Save the Children•Designed innovative Cause Related Marketing Campaigns for Corporations.

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  Zomato

  Apr 2015 - Dec 2015

  Manager Sales (Online Ordering)

  •Was responsible for increasing the revenue of associate Grade –I Restaurant chains in Delhi through marketing techniques/offering innovative discount schemes via Zomato.•Part of a 5 member pilot team sent to launch Zomato in a new city Lucknow. Signed up 57 restaurants in the 14 Day launch period.•Part of a 4 Member team which was responsible for signing up 100, Finest Dining Restaurants in 30 days earning 25% commission for Zomato on each online order placed.

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  Olam International Limited

  Jan 2016 - Mar 2017

  Trade Marketing Executive

  •Currently responsible for developing Van Route Channel in Accra and aligning distributors.•Developed POSM for Biscuit Merchandising to increase Tertiary Sales.•Designed from scratch the Mobility Application to be used by Sales Reps on the Field.•Was Responsible for analyzing Channel Margins and Profitable Segments of the beverage industry for Olam to launch as one of the largest beverage players in Ghana.•Developed Matrices to Analyze Sales Performances and Reconciliation for the company.•Provide Management with Data Driven Insights on the biscuits imports and category growth Show less

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  Wink

  Mar 2017 - now

  Co-founder

  •Responsible for consumer research, strategy and conceptualizing brand campaigns for 4 major brands in Ghana.•Responsible for storyboarding, production and post production of 5 TV commercials and 1 Corporate AV for major FMCG/ Steel brand.•Responsible for conceptualizing business and aligning investment from IPMC (Ghana) for launch along with a co-founder from Ogilvy.• Responsible for Performance and Reach oriented Facebook Ads/ Google Ad-Word Campaigns for brands like British Council, IPMC.• Responsible for coming up with effective campaign structures, identifying interests/audiences for conversion rate optimization.• Came up with intent based keywords and aligned messaging for increasing impressions/CTR.• Reduced CPA by 50% for clients and generated quality leads by effective funnel analysis/restructuring and email retargeting.• Responsible for Client Servicing, Client Scouting, Pitching, Closing deals for 5 TV commercials and 1 AV for major brands in Ghana. Show less