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Amit Kumar

Amit Kumar

Industrial Trainee

Followers of Amit Kumar3000 followers
location of Amit KumarDelhi, India

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  • Timeline

  • About me

    Product Marketing @Fi

  • Education

    • Delhi Public School Bhilai

      1995 - 2009
      High School Mathematics and Computer Science A

      -NTSE Scholar-Scholar Gold Medalist -Scholar Badge and Scholar Blazer holder-Marker Cup Holder (English)-Inter-House Cricket Cup

    • Coursera

      2015 - 2015
      Certificate course(online) Marketing 93%

      Studied Marketing , a part of Business Foundations Specialization

    • SPJIMR SP Jain Institute of Management & Research

      2016 - 2018
      Master of Business Administration (M.B.A.) Marketing

    • Cornell Johnson Graduate School of Management

      2017 - 2017
      Global Fast Track program for Marketing courses Marketing Analytics, Big Red Marketing Frameworks, Entrepreneurial Marketing

      3 Week programme in Johnson School of ManagementWeek 1: Big Red Marketing Frameworks - Customer Insight, New product marketing, New market entry, Research methods Week 2: Marketing Analytics- Subparts (Demand Analytics, Customer Analytics, Internet Advertising Analytics)Week 3: Entrepreneurial Marketing, Effective CommunicationsWorked with South Hill Cider to suggest digital marketing strategies for the small business selling premium ciders

    • Birla Institute of Technology and Science, Pilani

      2009 - 2013
      Bachelor's Degree Mechanical Engineering First Division

      Activities and Societies:

    • Universidad Externado de Colombia

      2017 - 2017
      Emerging Market Initiatives Business Improvement for SMBs, Bottom of Pyramid, Corporate Social Responsibility, Design Thinking

      Activities and Societies: Worked as business consultants to 3 local Colombian Small/Medium Enterprises (SMEs) to improve business performance, develop business strategy for launch of a BoP project and suggest first moves into CSR 1. SMEs: Helped a family business CIA MSI (plastic lids manufacturer) with business improvement and expansion strategies2. BoP: Developed business model and launch marketing strategy for a new to-be-launched project; project launch in 3. Design thinking and social innovation: attended a week long workshop by industry leaders4. Corporate Social Responsibility: developed new CSR initiatives for Chrysal SA

  • Experience

    • Steel Authority of India Limited

      May 2011 - Jul 2011
      Industrial Trainee

      Project:Understanding the functioning of Rail Road Straightener and providing key interventions to improve quality and address maintenance issuesTraining:-Objective: Understanding the working of various corporate departments to ensure the smooth functioning of the company-Interacted with all the departments (Business like Marketing, Sales, Operations and Technical like different Machine Shop departments)

    • FAG Bearings India Ltd (FAG)

      May 2012 - Jun 2012
      Summer Trainee

      Trainee/Intern

    • Larsen & Toubro

      Jul 2012 - Dec 2012
      Intern

      - Successfully delivered CAD Design Automation for propshaft design for a major truck maker- Completed CAD automation for railway switching networks on AUTOCAD- Worked on CAD tools like ProE, SOLIDWORKS and AUTOCAD- PLM Softwares: Windchill

    • FCA Fiat Chrysler Automobiles

      Jul 2013 - Dec 2013
      GET

      -Ensure Incoming Quality for Fiat Brand Cars in the Assembly Shop.-Ensure the Vendor parts are of best quality.-Root cause analysis of quality issues and time based improvement in Quality.-Preparing Quality Non-Confirmation Reports.

    • ZS

      Apr 2014 - Jul 2015
      Associate

      Consulting & Product ManagementDomain: Pharmaceutical- Driving data-driven decision making for sales and marketing problems of Pharmaceutical firms- Worked on Product strategy & development for ARTiS- A ready to implement solution- at ZS - an analytics/BI led solution to help pharmaceutical sales reps/sales managers track key KPIs & generate actionable insights - based on market requirements; product was sold to more than 2 clients during my stint- Developed an Product MDM solution for a couple of pharmaceutical clients- Led development of analytics engine to generate relevant actionable insights for Pharma sales reps- Worked on vast sets of pharmaceutical data like IMS, VEEVA etc. Show less

    • Areté Advisors

      Jan 2016 - May 2016
      Analyst - Management Consulting

      Business ConsultingDomain: Healthcare Role/responsibilty:Worked in Go-to-Market(Market Entry) strategy and Market Evaluation projects in Healthcare sector-Estimation of demand supply gaps and assessment of attractiveness of various markets and micro-markets in healthcare sector-Primary and secondary research to study market behaviour, opportunities and consumer behaviour -Analysis of data to provide key interventions and recommendations on the basis of location, demand, supply, intensity of market competition and consumer behaviourProject Impacts:- Led to setting up of a boutique maternity centre in a micro-market in Delhi- Evaluated 8 markets(includes micromarkets) from consumer behaviour towards tertiary care facilities and flow of patients for healthcare- A major healthcare client is increasing its capacity to become the biggest healthcare centre of India with c. 2000 bed capacity Show less

    • Kraft Heinz

      Aug 2017 - Oct 2017
      Marketing - Heinz Brand

      Scope- Worked on iconic Heinz Tomato Ketchup brand - prepared marketing communications & channel strategy- Execution of IMC campaign for Heinz Tomato ketchup on Print, Radio & Digital channelsImpact- Coordinated with Agency on the production 5 Print ads, 4 radio spots & 5 YouTube Prerolls ads - Published 2 Print ads on front page of popular TOI supplements in 3 cities- Delhi, Bangalore, Mumbai- Sales jump observed & ads were later also aired on TV on select channels like 9XM- Recommended & implemented key changes to Brand's owned digital properties-Facebook and YouTube Show less

    • Paytm

      May 2018 - Mar 2022
      User Growth / Growth Marketing / Product Marketing

      Grew all Recharge & Bill Payments categories - Mobile recharge/ bill, Electricity Bill, Cylinder Booking, Metro Tickets, Insurance Payments, Loan RepaymentsLaunched Rent Payments Drove offline payments in healthcare category shops like pharmacies, hospitals etc.

    • Fi

      Apr 2022 - now
      Product Marketing Manager

  • Licenses & Certifications

    • Google Analytics

      Google
      Aug 2019

    • Introduction to Marketing

      Coursera Course Certificates
      May 2015
      View certificate certificate

  • Honors & Awards

    • Awarded to Amit Kumar
      National Finalist (Top 12 in India) in SAMSUNG E.D.G.E. Competition - Marketing Case Study SAMSUNG E.D.G.E. Jan 2017 Top 12 in 285 total teams across IndiaCase on developing "Leadership Strategy in Online Sales"​
    • Awarded to Amit Kumar
      Campus Runner's Up(2nd) at HUL LIME Marketing Case Competition HUL LIME Nov 2016 Campus Runner's up(2nd of 20 teams) in prestigious LIME competition by HULCampus Final was aired on CNBC TV 18 : https://youtu.be/y1mCHSuPBcU
    • Awarded to Amit Kumar
      Campus Finalist (Top 3) in Marico's Over the Wall Marketing Case study competition Marico Aug 2016 Campus finalist at Marico's Over the Wall competitionCase on improving the market performance of a FMCG product
    • Awarded to Amit Kumar
      National Talent Search Examination (NTSE) Government of India May 2007

  • Volunteer Experience

    • Student Representative, Emerging Technologies- Micro to Nano

      Issued by BITS-PILANI
      BITS-PILANIAssociated with Amit Kumar

    • Volunteer, community upliftment by mentoring children from slums

      Issued by SPJIMR-Abhyudaya on Jun 2016
      SPJIMR-AbhyudayaAssociated with Amit Kumar