Tony Hanyk

Experience

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  B & C Housewares

  Jan 2004 - Jan 2006

  Graphic Team Leader

  Led design and visual production for packaging, signage, advertising, and product photography at a national housewares company.Highlights:• Directed creative projects across print, TV, and in-store environments — from concept to execution• Designed packaging, advertising, and visual assets for product lines sold across major Canadian retailers• Provided hands-on art direction and production for professional product photography and storyboarding• Managed timelines, resources, and collaboration with internal stakeholders and vendors• Fostered a collaborative team culture while building early leadership, creative, and project management skills Show less

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  Systems Interactive

  Jan 2006 - Jan 2009

  Interactive Designer

  Designed digital experiences for pharmaceutical clients including AstraZeneca and Bayer — translating complex medical content into engaging, compliant, and educational digital tools.Highlights:• Created interactive websites, email campaigns, and multimedia presentations tailored to health professionals and internal audiences• Distilled dense, regulatory-heavy content into intuitive visual experiences — from infographics to touchscreen displays• Designed an interactive wall installation for Telus’ “We Give Where We Live” campaign, combining physical space with digital storytelling• Developed HTML/CSS prototypes and contributed to email design and dev workflows• Maintained creative integrity while navigating strict industry compliance requirements Show less

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  Fuel Advertising Inc.

  Jun 2009 - Aug 2011

  Senior Designer & Front End Developer

  Designed and developed digital experiences for major campaigns and retail brands, including The Bay, Home Outfitters, the Vancouver Olympics “Red Mittens” campaign, and the Commonwealth Games.Highlights:• Led front-end development (HTML/CSS) and UX/UI design across campaign microsites and marketing platforms• Created wireframes, prototypes, and design concepts aligned with both user needs and brand goals• Introduced innovative digital approaches that enhanced user interaction and campaign effectiveness• Collaborated closely with creative leads, developers, and account managers to deliver high-impact work on tight timelines Show less

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  The Hive

  Aug 2011 - Jul 2014

  Snr UX Designer/Developer

  Led UX design and front-end development for branded web and mobile experiences across a range of national and global clients, including Cadbury, Jack Daniels, Corona, Wonderbread, and Maynards.Highlights:• Designed and built user experiences from concept to front-end code, balancing usability, brand fidelity, and technical feasibility• Collaborated closely with clients, developers, and internal teams to align design decisions with business goals and technical constraints• Delivered high-impact digital experiences for campaigns like Cadbury Bicycle Factory and Jack Daniels’ Live at the Landmark, blending storytelling with intuitive interaction• Created prototypes, wireframes, and modular UI systems — while writing clean, maintainable HTML/CSS for final builds• Advocated for UX best practices in a fast-paced, agency environment — bringing user insight to every project phase Show less

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  Ontario Teachers'​ Pension Plan

  Aug 2014 - Oct 2022

  Led a cross-functional team of designers and researchers in shaping brand, product, and member experiences for Canada’s largest single-profession pension plan.Highlights:• Creative directed the 2021 corporate rebrand, building strategy, visual systems, and internal resources that increased brand cohesion and cut development time by 40%• Led a 6-person UX and Creative team to deliver award-winning campaigns and experiences that boosted online engagement by 65% and reduced call center inquiries by 38%• Envisioned and directed the redesign of otpp.com, improving IA, accessibility, and design systems — reducing year-over-year development costs by 50% and increasing content publishing speed by 70%• Championed a culture of mentorship, experimentation, and cross-divisional collaboration — balancing craft, clarity, and business results Show less Led a cross-functional team of designers in producing marketing and communications for 300,000+ plan members — spanning web, print, social, and email.Highlights:• Directed award-winning campaigns, microsites, and videos that improved member engagement and elevated the organization’s creative presence• Provided creative direction and project oversight across a high-volume content pipeline, ensuring quality, consistency, and on-time delivery• Fostered a collaborative, growth-focused team environment through mentorship, clear processes, and cross-functional communication• Laid the foundation for future design ops maturity by streamlining workflows and advocating for user-centered creative standards Show less

  • Manager, UX and Creative

    Apr 2022 - Oct 2022

  • Creative Team Lead

    Aug 2014 - May 2022
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  OMERS

  Oct 2022 - Apr 2024

  Associate Director, Content & Design

  Directed the Brand and Creative Marketing team for OMERS Pension Plan, overseeing 10+ creatives and managing 500+ annual campaigns, communications, and digital projects.Highlights:• Transformed team operations by hiring 5 full-time designers and introducing Asana workflows, increasing delivery capacity and clarity across 500+ projects/year• Led award-winning campaign that achieved 182% engagement and won the 2024 CPRS Silver Award for creative direction on a global privacy initiative• Reimagined OMERS’ brand identity through research, collaboration, and design system thinking — giving teams the tools to move faster and speak with one voice• Built lasting cross-functional partnerships across marketing, HR, tech, and external vendors to ensure unified messaging and brand coherence• Fostered a team culture rooted in mentorship, clarity, and continuous improvement — make & mentor, every day Show less

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  Driftscape

  Oct 2024 - now

  Director of Marketing & CX

  Leading the brand, marketing, and product storytelling efforts for a Canadian SaaS platform in the tourism space.Highlights:• Rolled out a full brand identity redesign — from visual system to tone of voice — aligned across product and marketing• Developed and executed multi-channel marketing strategy (email, SEO, webinars, content, and lifecycle comms)• Collaborated cross-functionally with product, engineering, and customer success to align messaging across the entire user journey• Elevated internal design operations by introducing systems and repeatable frameworks for faster execution and better consistency• Built a small, mighty team culture focused on trust, clarity, and momentum — make & mentor, every day Show less