Muhammad Ali

Experience

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  ChenOne Pvt Ltd

  Jun 2009 - Aug 2009

  Category In-Chagre

  • Set assigned category sales targets for outlets.• Manage Inventory of assigned category at outlets.• Monitoring & planning for fast moving articles and slow moving articles.• Monitoring of ACCPAC (Inventory Package) for analyzing sales trend of article sale, Inventory management at outlets.• Manage transferring of inventory/inventory from warehouse to outlet and between nationwide outlets. • Training and development of outlet staff. • Reporting to the Sales Manager regarding outlets situation, and issues related to sales and products.• Taking care of “Point of Sales” material (POS).• Planning yearly sales targets and meeting them in time.• Keep an eye on the competition activities. Show less

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  Coca Cola Beverages Pakistan Ltd

  Jan 2010 - Feb 2012

  MDO-Market Development Officer

  • Ensuring Execution of given Plans/Objectives to achieve Primary/Secondary and Productivity targets of assigned Territory/Area.• Ensure the Commercial Leadership at outlet level through effective Merchandising, Availability and Optimal Coolers utilization.• Market Intelligence regarding Market Share, Trends, Availability competition activities and prepared action plans to encounter them.• Monitoring of ISIS, KBI’s, Daily/Weekly/Monthly Sales Targets vs Achievements, Inventory, Product related issues on regular basis.• Ensure the proper injection/placement and optimal utilization of Company’s Assets in the market i.e Coolers, Glass, Shell, Signage etc• Managing the appropriate Training, Coaching of Pre-sellers, SMOs Merchandiser and Deliverymen of Assigned Territory.• Tracking and Timely Management/Settlement of market account and distribution claims.• Conducting Retail Audit and update Outlet Data.• Develop and Execute plans for increasing numeric and weighted coverage/conversions.• Support Senior Management in Establishment of comprehensive Customer Relationship Management Model.ACHIEVEMENTS• Achieved +39% Volume Growth in 2011 Sales over LY.• Achieved +31% Numeric Growth in 2011 Coverage over LY.• Achieved +71% Growth on Chiller Installation Target 2011. • Achieved +13% Volume Growth in 2011 250 RGB Sales over LY.• Achieved +73% Volume Growth in 2011 2.25 PET (2*2) Sales over LY.• Achieved Reward money on Achieving 5days target of 250ml RGB.• Achieved 5th Position in Karachi and Hyderabad region for Business Growth for the month of April 2011. • Achieved 5th Position in Karachi and Hyderabad region for Business Growth for First Quarter 2011. Show less

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  Engro Foods Limited

  Mar 2012 - Aug 2014

  Territory Manager

  • Develop Market/Route Goals and Sales Strategies in light of Trends and Growth to ensure that the allocated Territory meets the company's Sales & Productivity targets.• Develop and incorporate an RTM structure to ensure that each Journey Plan is profitable.• ORANGE distribution and sales management to ensure proper execution of sales activities, ROI, KPIs, RTM, and inventory management.• Regular Market Visits to oversee/monitor the proper execution of defined objectives/plans in order to ensure the desired results are achieved and to cultivate good relationships with current and potential dealers, especially Key Outlets and Wholesalers.• Geographical analysis, potential estimation, infrastructure analysis, coverage analysis, and call frequency analysis are all used to manage areas.• Collect market intelligence on market share, patterns, availability, and competition activities, and convey this information to senior management in a timely and reliable manner to enhance monitoring and control.• Dealing with Distributors' concerns about warehouse practices, fees, supply chain issues, and recommendations about how to spend more in the company to make more money.ACCOMPLISHMENTS•Achieved 4.4 million in volume sales, an increase of 18% over TGT 2013.•Achievement of Product Penetration Against TGT 2013Olper's is up 13%, Omung is up 8%, and Tarang is up 6%.•Utilize best warehouse practises to keep distributors in the Green Zone (Grading).•Worked as part of a team of ASMs re-structuring Karachi's distribution network.•Restructure Routes/PJPs and create a separate route to capture potential sales from A, A+ outlets.•Achieved a 225 million dollar value sale, reflecting a +4% year-over-year rise in 2012.•Achieved 2.79 million in volume sales, up 2% year-over-year in 2012.•Achievement of Product Penetration Against TGT 2012Olper's is up 9%, Omung is up 3%, and Tarang is up 6%.•Identify and include untapped areas of designated territories in direct coverage. Show less

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  Burque Corporation Private Limited

  Aug 2014 - Nov 2017

  Area Sales Manager

  •Distribution Management through BIS to ensure that sales operations, KBIs, RTM, RTG, and inventory management are all carried out properly.•Implementing SOPs, Cash Management, Credit Management, Supply Chain Issues, Accounts, and MIS Issues in Branches on a regular basis to keep daily business activities going smoothly.•Area management through geographic analysis, potential estimation, infrastructure analysis, and coverage analysis•Ensuring that no partnership between NPD and market/Principal is affected by communicating and enforcing all company policies, practices, and corporate ethics codes.•Have a weekly review meeting with FSE/TM and a monthly review meeting with DSF/D.Ms to enhance coordination and provide insight into sales and activity results.•On a daily basis, track and report KPIs to RSM and NBM, such as AOP, SDPR, Branches Stock Inventory, RTG rate, and Credit Realization.ACCOMPLISHMENTS•2017 Best Area Sales Manager Award•Financial Year July 14 to June 15 ended with a 101 percent hit on target and a 117 percent increase over the previous year's sales.•Closed the fourth quarter of the financial year with a +24 percent increase over the previous year and a +6 percent increase over TGT.•Closed the third quarter of the fiscal year with an increase of 11% over the previous quarter and a 22% increase over TGT.•Achieved 125.71 million in Volume Sales in March 2015, up 20% over TGT, while retaining a credit ratio of 16%.•In February 2015, we put first in NPD Division-II in terms of sales KPIs.•Achieved 119.10 million in value sales in February 2015, a 40 percent increase over TGT and a 42 percent increase over LY by keeping credit at 25%.•In January 2015, we placed first in NPD Division-II in terms of sales KPIs.•Achieved 109.29 million in value sales in January 2015, a 27 percent increase over TGT and a 3 percent increase over LY by keeping credit at 30%.•In November 2014, NPD Division-II ranked third in terms of sales KPIs. Show less

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  ICI Pakistan Limited

  Dec 2017 - Nov 2018

  Regional Sales Manager Trade & Distribution

  • Maintain inventory levels by managing and monitoring them, as well as developing strategies to maximize stock flow and return.• Assist inventory flow efficiency by performing root cause analysis in areas where there is room for improvement and recommending and/or enforcing process improvement measures.• Handles all demand forecasting activities by preparing, coordinating, assigning, and updating them.• Work with all stakeholders to manage all Demand Forecast adjustments and demands for new or existing goods.• In charge of overseeing and coordinating the analysis of the company's inventory to ensure proper product distribution.• Collect and evaluate all applicable data for the sales forecast (historical sales, market trends, promotions, in hand & transit levels).• Designs and analyses statistical forecasts, keeps track of forecast criteria, history, and product categories, and spot patterns.• Tracks and promotes forecast and demand plan accuracy improvements.• Notify management about forecast accuracy measurements.• Increase customer base and market penetration by visiting various channels on a regular basis, holding meetings with distribution staff, and following up to determine the efficacy of numeric retention and development.• Weekly, track, assess, analyze, and document trade promotion behavior as well as competitor activity inside the trade channel, and produce a presentation/report to represent the issues and opportunities.• Track and establish successful TM route plans in specific territories to increase and boost market penetration, brand exposure, and brand recognition, as well as to create strong strategic relationships that will eventually contribute to ICI's strong market presence.• Execute, implement, or establish joint business planning with top consumers, as well as proposals to enter into long-term/short-term contracts to boost brand availability, visibility, and POS availability, both of which have a direct effect on revenue. Show less

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  Burque Corporation Private Limited

  Dec 2018 - now

  Sales Manager

  Fine Hygienic Holding Business- Retail, IMTS & LMTs, and Bisconni LMTs• Develop & implement national level GTM/RTM for Fine Wellness Pakistan to ensure the business operations.• Managing a Business Model, including Geographical Analysis, Potential Estimation, Infrastructure Analysis, Inventory forecast analysis with actual sales and Coverage Analysis for IMTs, LMTs, Retail, Wholesale, and Sub-Distributors.• Negotiating contracts with key clients and meeting established deadlines for the fulfillment of each client's long-term goals• Acting as the main point of contact between IMTs and internal teams.• Managing IMTs & LMTs including Process Implementation, Order Processing, Merchandising Activities, Credit Management, Communicate & collaborate with Promoters & Merchandisers agency, Marketing Agency, to achieve aligned customer targets.• Compiling reports on channel wise, account wise progress, goals, market intelligence and forecasts trends.• Assisting sales offices with a separate team for each channel to expedite process implementation, credit management, supply chain issues, and MIS issues to ensure smooth daily business operations.• Training & Development of Sales, Promoters & Merchandising teams.• Managing Resource mobilization to manage seasonal or bullwhip effects on business operation.Major Achievements: • Awarded Shield for “Best Performing Distributor-Bisconni”• Achieve ever highest sales FTM MAR-20.• Achieved growth of 57% over LY for Q-3 YTD, 86% over LY FTM in March 2020, and 75% over LY FTM April in 2020. Successfully implemented Burque Raftar - online ERP System in Shan and Dipit Business Show less