Steven Tang

Experience

• 

  Spectrum Promotions

  Oct 1997 - Jul 1998

  Project Executive

  Assist in the conceptualization and Sales of Special Events for corporate companies such as product launches, special celebrations and marketing promotional campaigns. Major clients include Singapore local corporate companies (Citibank, MobileOne, Hitachi Asia, Honeywell, Tampines Town Council, National University of Singapore, Nanyang Polytechnic, etc)Handle the production of each event in terms of logistically as well as the operational functions of all events.Conceptualizes and plan successful marketing promotional events for shopping centres throughout Singapore.Team Leader of 7 full-time Sales & Marketing personnel.Lead a team of 12 to overseas destination in creating conferences and special events in countries such as; Thailand, Taiwan, China, and Malaysia. Show less

• 

  MLA Special Events

  Aug 1998 - Jan 2000

  Event Specialist

  Provide sales lead, sales pitching, presentation and customer-service in reaching sales & marketing targets.Draft and conceptualizes marketing plans for client’s projects, such as road shows, creative launches, promotional campaigns, point-of-sale concepts and marketing research.In-charge of the subsidiary company in targeting at lower budget events such as company’s dinner & dances, team-building events, family day, conventions and special launches, etc.Conceptualize, produce and behind-the-scene role in special events both local as well as in overseas (planning & operation).Handled a large profile of clients that includes, PeopleSoft, Honeywell Private Limited, UBS bank, and many more. Collaborate with local media & Public Relations firms Partnering with clients in forming part of its marketing promotional department, thus successfully achieving client’s goals and objectives. Show less

• 

  Panasonic Singapore

  May 2004 - Feb 2007

  Product Marketing

  Plan and manage marketing activities for Audio range of products in domestic marketCoordinate closely with head office, factories and dealers to develop and run marketing programs such as A&P campaigns, seminars, trade exhibitions, sales promotion, strategies, etcCollate reports, conduct market survey and analyse market and product trends from launch until End-of-LineProduct owner and Manager Capacity of entire Audio section: Personal Audio, Car Audio & Home Audio CategoryBudget management of A&P funds as well as Retail Channel ManagementFormulating Business Plans & Targets Show less

• 

  DMC Event

  Mar 2007 - Apr 2010

  Event Manager / Business Development

  Account management of existing client and business development of new customer base (80% government tender)Motivate, coach and develop staffs in order to maintain business relationships with major clients, and potential clients, adopting a key account management approachProject management and liaising between client and production Developing creative proposals together with design department and present concepts/ideas to clients for pitching of eventsFormulating Business Plans & Targets Show less

• 

  Oyez Communications Pte. Ltd.

  Aug 2010 - Dec 2021

  Event Director / Owner

  Entrepreneurial by purpose. Event by passion. Results-driven by nature.Oyez Communications was formed to value-add the overall events industry with the unique event-producing skillset of a dedicated small extraordinary team of planners. As founder and key producer, I directed and oversaw strategic planning, goal setting, business development, P&L management, and performance management along with hiring and training. Driver of key account management as well as developing and strengthening relationships with potential and existing clients with various digital events covering both hybrid and live streaming.Conducted event marketing success partnering with clients in the APAC region covering Singapore, Malaysia, Thailand, Indonesia and occasionally, Hong Kong and Greater China. Show less

• 

  Jack Morton Worldwide

  Aug 2022 - Dec 2022

  Consultant / Lead Producer

  Connecting dots for JMW, a global event marketing agency, and was part of the winning formula that focused on building brand experiences through the assigned project. Oversee and lead project fruition with Work-in-Progress (WIP) and creation as well as planning of the event creatives, guest journey, menu experiences, and all assets comprising soft and hard sets in the creation of a unique experiential outcome for guests.

• 

  American Express Global Business Travel

  Apr 2023 - now

  Custom Event Services - Meetings & Events APAC

  Creative Event Services for assigned clients and coordinating closely with internal functions towards execution and implementation of successful events for Singapore and APAC.Collaborate and integrate global processes with clients in championing operational process efficiency and governance for Creative Event Services.Managed and execute major global or regional events in provisions of and as an effective award winning leader to multiple workstreams and partnering with best-in-class event execution both internal and external stakeholders. Show less