Hannah Davidson

Experience

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  Shop Luna B

  Nov 2012 - Jun 2013

  Lead Graphic Designer

  As the lead designer, my role involved spearheading web content creation, overseeing photo editing and retouching processes, capturing compelling imagery of accessories, and crafting engaging email blasts and content. Additionally, I directed photo shoots and played a pivotal role in shaping the overall branding strategy. As the creative leader, I ensured the delivery of visually impactful and cohesive design solutions that aligned with our brand vision.

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  Pacific Sunwear

  Jun 2013 - Jul 2015

  Graphic Designer

  As an Associate Graphic Designer at PacSun, my role centered around the design of impactful in-store marketing materials, signage, and displays. I was tasked with creating compelling layouts and concepts for product displays, ensuring a seamless transition from design to execution. This included the development of eye-catching window displays that effectively showcased our products. My contributions played an important role in enhancing the overall visual appeal of our retail spaces and effectively communicating our brand message to customers. Show less

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  Laguna College of Art and Design (LCAD)

  Jan 2016 - Jan 2021

  Instructor

  As the Visual Merchandising Instructor for LCAD I have led a course that includes design basics, customer experience, space planning principles, merchandise display, window design, supporting marketing and journey to sale. Students learn the various approaches to visual merchandising and retail display, from the initial design process through to product handling and experimentation. They learn to think about the psychology behind why we buy and the science of shopping. Through the use of Sketch-up, they execute visual solutions based off their learnings. There is an added emphasis on the importance of social responsibility as it relates to business and marketing in this course. Show less

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  Pacific Sunwear

  Feb 2016 - Sept 2017

  Design Team Lead

  As the Lead Designer, I served as the primary liaison for both the men's and women's product teams, fostering seamless collaboration to ensure a unified design approach. My expertise in print was invaluable in translating digital concepts into tangible assets, executing brand-aligned strategies with a specific focus on window displays and in-store marketing materials. My team and I played a key role in creating a visually compelling in-store environment that contributed to an enhanced customer experience and reinforced our brand presence. Show less

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  Too Faced Cosmetics

  Jan 2018 - Mar 2019

  Visual Merchandising Creative Manager

  As the Visual Merchandising Creative Manager at Too Faced, I led a collaborative V.M. Creative team, working closely with Estée Lauder partners and the Creative Director to successfully design and deliver in-store collateral and marketing materials for major retailers like Ulta and Sephora. This included overseeing the execution of fixture displays, POPs, windows, store takeovers, new free-standing store openings, and international airport launches, such as JFK. I prioritized metrics-driven oversight to ensure projects met budgets and quality standards, contributing to increased brand visibility, product engagement, and amplified sales. My role extended to guiding designers in collaborating effectively with Estée Lauder partners, emphasizing a comprehensive approach to the design process. Show less

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  Stoke

  Mar 2019 - Apr 2024

  Leading a team of 10+ creatives for our client, Adobe, I oversee various sectors and business lines, ensuring cohesive and impactful brand experiences. My responsibilities extend to project planning, execution, and resourcing, where I optimize efficiency for a seamless workflow. Beyond creative leadership, I actively contribute to company-wide improvements, regularly auditing and enhancing processes, including new hire onboarding. One of my notable achievements involves driving successful design campaigns for events such as Adobe Summit, surpassing prior-year engagement metrics. Understanding clients' needs and requirements, I translate creative rationale, defend the work, and articulate the reasons behind each choice, collaborating across departments to ensure on-strategy and on-brand creative solutions. Additionally, I prioritize the timely execution of plans, campaigns, and projects to achieve earnings, growth, and profit goals. Show less As the Sr. Art Director, I manage creative initiatives from start to finish, guiding the cross-functional creative team in the conception, design and execution of visual materials for companies such as Adobe, VMware and Dell. This includes marketing and promotional pieces like videos/animation, social media, web development and game design. In collaboration with members of the marketing and copy writing team, I develop strategies for advertising campaigns and supervise a team of art directors, graphic designers, illustrators, animators, production artists and creative freelancers to ensure the complete satisfaction of our clients. As the Studio director I create project plans, meet with clients, and ensure successful representation of our clients’ brands. I am responsible for pitches and new business presentations. I oversee studio operations by partnering closely with the Sr. Director of Services and Project Managers on day in and day out initiatives. I am responsible for upkeep and am always looking for ways to improve efficiencies within processes. Additionally, I am the point of contact for design resource needs and day-to-day team activities. I manage changing priorities and implement plans to meet business needs. Show less As the Art Director, I led and oversaw a talented team of designers, production artists, and creative freelancers. In close collaboration with the marketing and media buying teams, as well as copywriters, I played a key role in developing effective strategies for our client's campaigns. This involved project planning, conducting client meetings, and ensuring the successful online representation of our clients' brands. Notable clients within my portfolio include Adobe and VMware. My focus is on fostering a collaborative and innovative environment that delivers impactful creative solutions for our clients' diverse needs. Show less

  • Associate Creative Director

    Apr 2022 - Apr 2024

  • Sr. Art Director & Studio Director

    Oct 2020 - Apr 2022

  • Art Director

    Mar 2019 - Oct 2020
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  TerrAscend

  Apr 2024 - now

  Art Director

  As Art Director at Terrascend, I lead and collaborate with the design team, overseeing all aspects of packaging, graphic and website design, copy, video, animation, infographic, social media material, photography, and promotional assets. I work closely with internal marketing and business unit teams to establish and implement creative plans, ensuring alignment with marketing strategies, processes, and programs.