Fatima Serhir

Experience

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  Holiday Camp

  Jun 2009 - Aug 2011

  Organizer in summer holiday camps
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  Grey Coat Hospital

  Oct 2009 - May 2010

  French teacher assistant
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  Université Montaigne

  Sept 2011 - Jul 2012

  Multi-skilled officer

  Secretary for disabled students.Secretary for the Organization of Student Solidarity.

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  Pessac schools

  Mar 2012 - Jun 2013

  One-to-one tutor
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  Book fair 'Lire en Poche'

  Aug 2012 - Oct 2012

  Communication and Logistics intern
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  Works Council Thalès

  Mar 2013 - Apr 2013

  Manager of a holiday camp
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  Visibleo

  May 2014 - Sept 2014

  SEO Web Editor
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  Mavens of London

  May 2016 - Apr 2017

  SEO French Author

  - Carrying out keyword research, and content and thematic analysis around emotive or functional themes relevant to specific brands, sectors, and markets.- Optimising websites and content to ensure best performance on search engine rankings.- Researching and writing original articles according to editorial guidelines drawn by Mavens and the client, as required.- Discovering, establishing, and maintaining good relationships with bloggers and key influencers.- Briefing and liaising with writers and designers creating content to ensure that they follow SEO best practice and editorial guidelines. Show less

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  EF Education First

  May 2017 - Oct 2019

  French-Speaking Search Engine Optimization Manager

  - Leading and developing organic search campaigns in French speaking markets- Identifying optimization opportunities by analyzing the current situation in each market and the most promising keywords and techniques to prioritize- Researching and developing a dense link network in the markets through effective partnership building, community interaction and content placement- Implementing the latest search optimization techniques across several company websites, both on-site and off-site, creating bespoke content as required- Monitoring and reporting on key performance metrics for organic search: ranking, traffic from search engines, conversion rates, etc. and proactively act on the insights provided- Working closely with local sales offices to train staff in the basic principles of organic search and coordinating their work on the site in relation to SEO- Collaborating with other marketing teams to keep up-to-date of campaigns and optimizing the results for search engines. Show less

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  Performance.io®

  Feb 2020 - Dec 2020

  Performance Marketing Manager

  - Proactively seek out and understand available insights that drive the strategic direction of some of our core client accounts - Take ownership in the composition of monthly/quarterly review decks which pull out the core insights from our Google Data Studio dashboards and present back to the client - Work with the Head of SEO on ensuring keyword tracking is clear and correct across all client accounts in order to deliver the most detailed analysis when reporting on progression - Take ownership in reviewing all monthly dashboards before they go to the client to check insights are strong with clear actions - Develop and mentor performance marketing analysts - Help in educating the wider business with the production of newsletters and other helpful material on performance/SEO marketing - Work with the content team on defining KPIs and performance metrics of content produced - Work with the Head of SEO and wider team on defining the KPIs across each client account and hold other teams accountable in meeting these Show less

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  GIMO Global Interactive Marketing Online Ltd

  Feb 2021 - Feb 2022

  Search Engine Optimization Specialist for French-Speaking markets

  - Working with SEO Manager to plan SEO strategies- Managing content and creating new pages - Creating internal and External reporting on the progress of campaigns- Responsibility for managing link building activities- Managing ASO on behalf of our clients- Improving the visibility, design, content, conversion and engagement of all websites- Managing blog content uploads

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  Publicis Media

  Mar 2022 - Oct 2023

  SEO Account Manager

  L'Oreal, AXA, Fererro Rocher, Abrdn - Supporting the development of the optimal owned media strategy and owned media activation for clients based on their budgets, target audience and KPIs - Undertaking analysis and audits using a combination of search, social, content, audience auditing tools - Supporting strategy and coordination team to deliver best-in-class Performance Content campaigns across multiple markets for a portfolio of Performics clients - Regular briefings to UX and Content teams - to ensure delivery of agreed campaign activity on time and on budget - Supporting the development of client targets and ensuring Performance Content team achieves the KPIs set out at campaign planning stage - Coaching, training, progression and personal development of all team members - Running of regular status meetings with all members of UX and Content teams to ensure campaign activity is progressing as planned and that there is appropriate communication to the client from across the account team - Supporting the Account Director in developing and maintaining a future facing approach to SEO for our clients - Working relationships with Starcom planning teams and other other Performics channel disciplines (PPC, Paid Social, Display, Affiliates) to capitalise on any integration opportunities Show less