Aline Lins Mallaco

Experience

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  Isobar

  May 2011 - Apr 2012

  Brands: Mattel (Boys, Girls e Fisher-Price), Mattel- Institutional, Disney Parks & Resorts e Sucos Camp.Responsible for the media operation tasks such as making insertion orders, placement orders, offline media follow-ups, and campaign checking filling out investment spreadsheets, and simulating TV schedules for supervising teams. Brands: Mattel (Boys, Girls e Fisher-Price).Responsible for the media operation tasks such as making insertion orders, placement orders, offline media followups and campaign checking, and market research for audience analysis.

  • Media Assistant

    Sept 2011 - Apr 2012

  • Media Intern

    May 2011 - Aug 2011
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  Fischer&Friends

  Apr 2012 - Jul 2013

  Media Coordinator

  Brands: Kaiser, JBS Carnes (Swift e Friboi), Neutrox, OX, Vigor & Amanco.Responsible for executing media plans of the brands, supporting offline and online media plans, budget and deals control, building post-buy reports for the client-facing team.

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  FCB Brasil

  Aug 2013 - Apr 2016

  Brands: Smiles & Serasa ConsumidorI developed and executed comprehensive online and offline media plans for various brands, with a strong focus on performance marketing. My responsibilities included conducting audience and market studies, managing media deals, supervising media buying coordinators, leading campaign optimizations, and evaluating special projects and sponsorships while strictly controlling the brand’s media budget. Brands: Smiles, CNA & Gafisa.Responsible for executing media plans of the brands, supporting offline and online media plans, running research for media strategy, and simulating offline plans for the supervising teams.

  • Media Supervisor

    Mar 2015 - Apr 2016

  • Media Coordinator

    Aug 2013 - Mar 2015
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  J. Walter Thompson Brasil

  Apr 2016 - May 2018

  Media Supervisor

  Brand: Ford Motor CompanyI was responsible for developing and implementing comprehensive online and offline media strategies for the brands I worked with. This involved conducting in-depth audience and market studies to inform channel recommendations, managing budgets to ensure efficient allocation of resources, and supervising media buying coordinators to execute campaigns effectively. I also led campaign optimizations, continually analyzing data to identify opportunities for improvement and make necessary adjustments to drive results. Additionally, I evaluated special projects and sponsorships to determine their potential impact on brand objectives and return on investment. Show less

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  IProspect

  May 2018 - Oct 2018

  Media Manager

  Digital hub - Procter & GambleBrands: Oral-B, Vick, Metamucil, Always, Gillette & Old SpiceI was responsible for developing and maintaining direct relationships with clients and building media strategies for their brands, with a focus on online channels such as social, video, display, and programmatic. My main priority was to bring media efficiency to clients by leveraging strategies such as qualified audience usage and budget optimization, as well as special projects with creators on platforms like YouTube. In addition to this, I analyzed data to continually refine and optimize campaigns for maximum impact, and collaborated closely with creative teams to ensure that media plans aligned with overall marketing objectives. Show less

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  MullenLowe Brasil

  Oct 2018 - Mar 2020

  Senior Media Manager

  Brands: Unilever | Axe/ Rexona(Degree deodorant)/ Suave, Clear, TRESemmé, Knorr, Magnum, & E-commerce B2BI developed and maintained direct relationships with clients, built media strategies for their brands, and managed offline and online channels, including special projects with the largest TV channel in Latin America, Rede Globo. I also led a team of supervisors and coordinators who executed the approved strategy, while focusing on bringing innovation to clients' portfolios and generating new business for the agency. With a deep understanding of the media landscape and expertise in managing client relationships and leading teams, I consistently delivered successful campaigns that exceeded expectations. Show less

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  Ambev

  Mar 2020 - Jul 2021

  Brahma Media Strategy Manager

  During my time as Media Strategy Manager for AB InBev's Brahma Marketing Strategy team, I was responsible for overseeing the media strategy and execution for both online and offline platforms. This included managing a budget of over R$100 million, building the brand's media calendar, developing a comprehensive national and regional content strategy, determining the optimal channel mix, creating a successful influencer strategy, presenting performance results, managing relationships with agencies, and leading a team of media coordinators. My experience has equipped me with valuable insights into media planning, execution, and analysis, as well as the skills to deliver results-oriented media strategies and maximize ROI.Main projects:• Reshaped Brazil's local culture by building and executing projects such as Circuito Brahma Live, a digital tour of over 300 music and sports live streams during the 2020 lockdown, breaking every live streaming record on YouTube to date and winning dozens of awards with it.• Coordinated the launch of the Branded Song “Alô Ambev”, by Zé Neto & Cristiano alongside Brahma, arriving in 3rd on Brasil’s Top 50 songs on Spotify in 2020, generating over 200 million views on YouTube and dozens of consumer-generated remixes with millions of views each.• Launch of Brahma Duplo Malte, the biggest innovation launch in ABI’s History.• Launch of Brahmosidade, a new brand concept focused on bringing a funcional benefit back as a priority, using creative and innovative media formats to tangibilize the creaminess of the beer. Formats such as: hair styles looking like the beer foam, outdoors with foam spilling out, and social feed hacks using the beer foam as the focus. Show less