Lara Erian

Experience

• 

  Spark Foundry

  Jan 2013 - Jan 2017

  •Handled several accounts including Juhayna, Al Ahram beverages, OSN, Savola and Adidas•Successfully participated in pitches for clients including Savola and Edita•Developed annual and monthly media plans based on media consumption habits, allocating annual budgets among different media outlets•Presented annual and quarter media reviews, analyzing different category's media activity along with a detailed competitive analysis of the main players in the industry and a detailed media scene updates•Lead brainstorming sessions for creative media buys and execution for clients Show less •Assisted in handling several accounts including Al Ahram beverages, OSN, Savola, Juhayna, Tag Sultan, Emirates NBD, and Adidas•Assisted in the development of monthly competitive reports summarizing different categories’ media activity•Worked with the team to develop monthly media plans by allocating client media budgets, in line with their KPIs•Supported the team in developing quarterly reviews and annual strategy presentations•Regularly updated all involved parties with the competition ad alerts Show less

  • Senior Media Planner

    Mar 2015 - Jan 2017

  • Media Planner

    Jan 2013 - Mar 2015
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  Starcom

  Feb 2017 - Feb 2020

  •Supervised multiple accounts including Etisalat, LaFrage•Managed a team of media executives, while providing training and coaching on all media-related activities, time management, communication, and presentation skills to ensure their effective management of clients•Conducted coordination sessions with GCC markets to synchronize media activity, reaching efficiency and awareness levels for the brands•Lead the team in developing, annual and monthly media plans, media reviews, and strategy presentations Show less

  • Senior Media Manager

    Apr 2018 - Feb 2020

  • Media Manager

    Feb 2017 - Mar 2018
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  UM Worldwide

  Mar 2020 - now

  •Leading two key units comprising a team of ten which handles over twelve clients, including RB, McDonald’s, Palm Hills, Hayat Kimya, FAB, Hero, Talabat, Spotify, L’Oréal, Beko and others•Leading media strategy presentations, pitches, and annual industry/client reviews combining research findings, local media market insights, and global trends•Maintaining key relationships with clients and suppliers to ensure effective and efficient workflows, while internally coordinating between different company functions to deliver real-time media solutions, apply learnings as well as execute the annual strategies •Collaborating with the regional team to achieve higher KPIs for regional accounts while coordinating different markets to ensure consistency of brand media strategy across regions•Negotiating annual deals for clients based on optimized media scenarios, while managing client annual operating budgets and plans Show less

  • Media Director

    Jan 2022 - now

  • Associate Media Director

    Mar 2020 - Dec 2021