Matthew Maxwell

Experience

• 

  Draftfcb

  Jan 2005 - Jan 2006

  Interactive Creative Director
• 

  Twentysix

  Jan 2006 - Dec 2006

  Creative Director

  Coming in on a one year contract, I built twentysix a creative department that combined traditional design skills with marketing communication capabilities. Creative pitch wins included Shell, Barratt Homes and Travelodge to a billable value of over £1m in the first 12 months.

• 

  Blue Barracuda

  Jan 2007 - Jun 2012

  Creative Director

  I joined the media agency Blue Barracuda to build a team that would give the agency a full 360° digital capability. We provided a full digital marketing service to Pizza Hut – website, advertising, social as well as all media planning and buying that directly resulted in the sale of over 100,000,000 home delivery pizzas.I rebranded the agency, grew the team from 3 to 15 and instituted new working processes allowing them to increase their creative billings by over 40% and win several new creative accounts including eBay, the UK Film Council, Danone, Glaxo Smith Kline, and Wagamama.We sold the agency to the Interpublic Group 1n 2011 and were merged with DraftFCB. Show less

• 

  Sponge Ltd

  Jul 2012 - Dec 2013

  Creative Director

  I was eager to learn more about Mobile.After 12 years experience in mobile marketing, Sponge raised £1.5m in venture capital to explore the opportunities presented by public Wi-Fi networks in retail. I joined to help them develop the branding, positioning and user experience of a mobile shopper marketing platform.The first phase of this was completed at the end of year 2013 at which point the company restructured to raise a further round of capital. Having effected the transition from a marketing agency to one focused on Software as a Service, my involvement in the process was complete and I moved on to pursue the physical/digital arena with Imagination. Show less

• 

  Imagination

  Nov 2013 - Apr 2015

  Digital Creative Director

  • led the digital design team to deliver all interactive components of the new Jaguar Land Roverauto show stand. In 12 months the touch displays attracted over 500,000 interactions• produced culturally appropriate content as the show travelled to Detroit, New York, Beijing,Guangzhou, Paris and Los Angeles• hired and managed a dedicated creative team supplemented with specialist suppliers• conceived and delivered a brand experience for Rolls-Royce at the Saatchi Gallery, London• deeper understanding of experiential technologies: face and sentiment recognition, VVV(motion detection) haptic feedback, VR & AR app development• fast-track concept to prototype development processes. Show less

• 

  Sapient

  Jun 2015 - Feb 2018

  Associate Creative Director

  • on-site lead creative on the rationalisation of the RBS and NatWest digital estate• delivered winning high-profile pitches for Save the Children, English Football League andseveral RBS business groups• led Paris-based design team on French clients including Carrefour and Accor hotel group• initiated data visualisation and education outreach programs internally and externally• best-in-class methodologies in user experience, content strategy, user testing, service design andlarge-build platform architecture• devising and running co-creation workshops with mixed teams of staff, clients and 3rd parties Show less

• 

  Oracle

  Feb 2018 - Nov 2022

  • led strategic research and interactive workshopping to generate story-telling, marketingcommunications, and brand-building strategies• implemented new ways of working to refresh and deliver Oracle’s value to a sceptical market• my team contributed to securing deals delivering over $45m in annual SaaS andcloud infrastructure revenue (As of September 2022)• application of Service Design principles and practices in B2B apps, SaaS and Cloud• extensive experience with UK central government ministries (DWP, MoJ, MoD and others)• understanding of finance, HR, and supply chain processes in global organisations Show less

  • Senior Experience Director

    Jul 2019 - Nov 2022

  • Experience Director

    Feb 2018 - Jul 2019
• 

  Middlesex University

  Sept 2023 - Mar 2025

  Consultant

  • Knowledge into Action: pairing academic researchers with civil and commercial partners. Speed-dating for Business & Brainiacs.• Minibeasts of Barnet: an eco-education programme for early years schoolchildren.• The Ghost in the Cloud: Generative Artificial Intelligence in contemporary art practice.• Applying Emerging Technologies: a 60-credit CPD course looking at new tech tools and techniques and their relevance to the modern workplace

• 

  Spark AI

  Feb 2025 - now

  GenAI coach