Giulia Tumminelli

Experience

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  Brand Diretto

  Jul 2014 - Jul 2015

  Copywriter

  UX writingCompetitive benchmark analysisMarketing personasSEOCopy for Blog posts, FB & Google Ads, Landing pages

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  Splitit

  Sept 2015 - Aug 2016

  Digital Content Editor & Social media strategist

  UX writingCompetitive benchmark analysisMarketing personasSEOCopy for Blog posts, FB & Google Ads, Landing pages

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  Retail inMotion

  Sept 2016 - Jul 2020

  ◦ Implemented a dual-track agile approach, incorporating creative visualisation and prioritisation techniques, for three product teams and one Service Design team. Achieved a notable 15% increase in delivering high-quality product enhancements, along with a commendable 10% increase in the adoption of user testing practices.◦ Mentored the Product Design team in Lean UX practices, leading to a 10% improvement in design response rate and efficiency.◦ Fostered a psychologically safe space for teams to provide open and honest feedback, which boosted team morale and led to a 10% increase in employee engagement. Show less

  • Scrum Master & Agile Transformation Coach

    Jun 2018 - Jul 2020

  • Technical Support Team Leader

    Nov 2017 - May 2018

  • Technical Support Representative

    Sept 2016 - Oct 2017
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  Everli (formerly Supermercato24)

  Jan 2021 - Jun 2021

  Product Owner

  ◦ Led product roadmap planning and execution for the Retail Scalability Squad, enabling the onboarding of new stores and countries (1000+ increase) while ensuring system reliability and efficient data processing for third-party partner integrations with the Everli platform.◦ Launched the Fidelity Card integration with Payback Poland, which provided benefits for retailers and users, with retailers accessing customer purchase behavioural data and users enjoying increased purchase incentives and loyalty program benefits on Everli. The integration created more robust relationships with retailers increasing customer lifetime value.◦ Optimised the end-to-end workflow of the accounting team at Everli, resulting in a 25% decrease in response time on the invoicing process with retailers and customers. This optimisation reduced areas of waste and friction, increasing the overall productivity of the accounting team. Show less

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  Doodle

  Dec 2021 - now

  ◦ Led Continuous Usability Testing on a Pioneer Doodle Product (Sign up Sheets), resulting in insights that boosted customer satisfaction scores and improved meeting creator's completion rates by 5%.◦ Partnered with the Data Analytics team to craft high-impact mixed methods analysis addressing business questions based on company-wide objectives.◦ Conducted comprehensive Value Proposition Research in collaboration with the Product Marketing team, leading to the creation of three innovative Doodle positioning, including an ambitious moonshot concept. The implementation of landing pages featuring these new positioning statements resulted in a monthly growth of 3% in Unique free Organizers.◦ Drove a Payment Integration concept testing that resulted in the implementation of a robust Minimum Desirable Product, subsequently leading to a significant improvement in Conversion Rate from 0.6% to 1%.◦ Implemented targeted intake and exit surveys to gain a deeper understanding of Doodle's ideal customer profile and identify friction areas, resulting in a 3% reduction in churn.◦ Developed a Doodle UX Research Program to reduce participants' recruitment time. Promoted the Program's landing page through an Intercom automated series to optimise Research Operations practices.◦ Coached 8 Product Designers and Managers in enhancing their research skills, enabling them to independently conduct evaluative research. This initiative led to an increase in the number of research studies conducted and a heightened awareness of UX Research.◦ Collaborated with the Head of Growth to establish an AI Community of Practice, accelerating the internal adoption of AI processes and tools and influencing Doodle's AI product strategy. Show less ◦ Led a Customer Love initiative with over 30 usability tests. The implementation of the insights resolved core usability issues and led to a Customer Effort Score of 4.2, a conversion rate increase from 0.34 to 0.48%, and subscriptions of +13%.◦ Performed contextual inquiries to consolidate the end-to-end workflow, thinking styles, and barriers of the target market. This informed the Integration product strategy and roadmap resulting in the ideation of 10 hypotheses to test.◦ Collaborated with the Head of Product Growth to bring A/B testing to a superior level and establish guidelines for conducting experiments that would incorporate both qualitative and quantitative insights.◦ Spearheaded a User Research Practice with the employment of a Discovery Matrix, an end-to-end Research framework, and a broadcast Slack channel to show the monetary and business value of research. This holistic approach won Executives' buy-in and resulted in a 30% increase in the annual research budget.◦ Scaled unmoderated testing through Maze implementation, enabling Doodle to foster a culture of continuous experimentation.◦ Leveraged automation of email templates through predefined Intercom series, in collaboration with the CX team, resulting in a 15% increase in leads for all research studies. Show less ◦ Executed a complex platform migration to elevate user experience and interface design, simultaneously strengthening the brand identity.◦ Initiated a Jobs To Be Done foundational study that narrowed down Doodle's target market and its three main jobs. This established a baseline for product prioritisation and increased time to value by 10%.◦ Orchestrated the adoption of Continuous Discovery Practices, which uncovered new problem areas and hypotheses, prompting a 20% uplift in experiments.◦ Pioneered early discovery and concept testing of a brand-new concept for Doodle to cater to diverse thinking styles and increase meeting creation flexibility. Show less

  • Senior UX Researcher

    Jan 2024 - now

  • UX Researcher

    Jan 2023 - Dec 2023

  • Product Owner

    Dec 2021 - Dec 2022
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  R9. Berlin UX Research Community

  Mar 2025 - now

  Social Media & Content Volunteer | UXR Community R9 Berlin

  · Volunteer Social Media Manager for the UXR Community R9 in Berlin, dedicated to amplifying the community's reach and engagement.· Responsible for creating compelling social media content, including takeaways and highlights from events like the insightful session on MaxDiff and Conjoint Analysis.· Develop and implement social media strategies to promote community events, share valuable UXR insights, and foster connections among members.· Craft engaging posts, visuals, and stories to capture the essence of community activities and knowledge sharing.· Analyze social media performance to optimize content and engagement strategies. Show less