Collin Williams, MBA

Experience

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  Wine Merchant

  Oct 2005 - Jul 2007

  Category Manager and Sales Associate

  *Managed all supplier and distributor relations resulting in proper inventory turnover and unique product placements *Managed multiple categories in order to generate increase sales and margin growth *Organized the 2007 Grand Opening of the new store location

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  Spec's Wine, Spirits, and Finer Foods

  Jun 2007 - Aug 2012

  Corporate Category Manager and Buyer

   Reduced landed cost by (15-25%) for Spec’s private label projects through collaboration and negotiations with suppliers and distributors Responsible for the profit and loss financials of the Spanish wine category achieving consistent +15-30% annual margin growth Improved inventory turns by 66% for key private label strategy brands by designing robust marketing and incentive programs Coordinated daily fulfillment of orders for all stores and managed chain-wide distributions of 100+ winery direct containers annually Created an innovative product training platform utilizing YouTube social media resulting in a salesforce participation capture of 500+ associates “Wine Down with Spec’s” https://www.youtube.com/Specs1962 Traveled extensively in multiple countries (Spain, France, and South Africa) in order to conduct business transactions, maintain supplier relations, collaborate on private label strategies, and acquire new wines for import. Show less

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  Sysco

  Jul 2012 - now

   Executed International Sysco Brand Plan generating $45M incremental gross profit through FY25 Led activities to develop and implement Partnership Growth Management with European region Supported global procurement efforts and directed regional sourcing activities for Latin America, Caribbean, and Export region Developed merchandising data and reporting strategy and One Sysco Data plan for all international markets Identified, communicated, and facilitated key Commercial initiatives within all international markets Oversaw and supported the project management of key merchandising initiatives in assigned international markets producing $16M gross profit generation in FY22 Supported the development of multi-language packaging capabilities for Sysco Europe Leveraged existing supplier relationships across international markets including relationships through  Led and develop the culture of an empowered team that is aligned to achieving goals through collaboration, positive influence, and project management disciplines.  Consistently embrace change, lead efforts to role model change and its benefits. Show less Category Management and Product Development • Led and promoted the 6-Step Category Management Process to supports sales and share growth while delivering leveraged gross profit growth • Collaborated and aligned with Sourcing partners on the most effective sourcing approach.• Identified and championed the development of products for inclusion as assortment enhancement/innovation, and support suppliers through the process to ensure execution.• Synthesized market trends and led plan for go-to-market product penetration and strategyTeam Management and Direct Report Development• Led and developed the culture of an empowered team that is aligned to achieving goals through cross-functional and direct engagement• Leveraged the Sysco career development roadmap as a guide and coaches direct reports through their CMP and individual development plan (IDP). • Created an environment that welcomes regular, open two-way communication and acts upon feedback Financial Management and Accountability • Analyzed weekly/monthly finance reports to appraise case sales and gross profit performance utilizing internal and external analytic resources to conduct deep dives. • Determined root causes and develop action plans to mitigate losses in share or negative trends; prepare executive summaries• Developed pricing strategy to drive market share and incremental profit opportunities while remaining market relevant Supplier Management• Conducted supplier and category business reviews in a prioritized cadence supported by standard reports utilizing internal sales and NPD data and other sources• Created environment which fosters mutual market share growth, innovation, greater productivity, issue resolution in alignment with the field. • Influenced sales and category focus for growing Sysco brand volume with supplier partners Show less  Acting as a critical interface between cross-functional Sysco teams and suppliers to ensure that the teams are performing in accordance to their joint business plans and driving added value benefit for each strategic objective Led the implementation for the standardization of supplier meetings enabling a 35% reduction in meeting times, construction and use of a new standard supplier scorecard, and synergizing Sysco’s cross-functional teams to maximize supplier productivity Developed and lead the processes for goal tracking, metrics, score-carding, and cross functional alignment between all stakeholders in the Joint Business Planning and Joint Transaction Improvement platforms creating an environment for clarity, focus, and motivation Led the communications between Sysco Vice President leadership and Sysco stakeholders to ensure roadblocks are efficiently addressed and each team’s joint business plan goals are appropriately aligned to the company’s strategic priorities. Increased joint business planning cadence and effectiveness by 90% with thorough synthesizing and management of each business plan’s key deliverables and aligning with the necessary stakeholders and processes to drive completion of goals Show less  Responsible for the overall performance of product categories generating $160M in gross profit Directed new sales initiatives for Sysco’s private label brands resulting in annual case growth of +20% Lead the execution of profitable strategies and supplier alignments for Sysco’s Pork categories generating annual GP growth of $4.4M Drove business development and sales improvement with Sysco’s Operating Companies by working extensively with OpCo Leadership Led strategies for category growth by determining opportunities for core item conversions and gaps in product mix across the enterprise Developed annual category plans and lead supplier and Sysco teams with directives to achieve stated financial goals Show less  Responsible for the Fresh Pork, Bacon, and Pizza Toppings category growth targets accounting for $240M GP and 25M cases annually Created synergies between supply chain services, sourcing, and the business center to better understand pain points across departments Led the Sysco Speaks Committee to develop actionable and impactful solutions to address work climate concerns within the department Special Project Team Member assembled to address work process improvement for Sysco’s Category Management initiative Show less  Provided subject matter expertise to strategic sourcing decisions, supply chain alignment, and program execution of Sysco’s large scale Category Management initiative generating $300M in sourced cost savings Built alignment on mutual joint business plan objectives with suppliers achieving an addition $3.5M in logistics revenue and efficiencies Developed and managed supply chain efficiencies and cost savings programs accounting for $263M in Logistics Earned Income Achieved $717M in revenue annually by developing new processes and strategic direction for negotiating freight and supply management Cultivated and managed relationships with 300+ supplier partners for 72 operating companies and redistribution centers across the USA Led projects and coordinated joint business strategies among numerous internal departments and stakeholders Active Member of the Supply Chain Services Work Climate Committee Developed and launched the First Supply Chain Services Career Development Program and internal communication platform Show less

  • Director of International Merchandising

    Jul 2021 - now

  • Director of Category Management and Supplier Partnerships

    May 2020 - Jul 2021

  • Director of Supplier Partnerships

    Jun 2019 - May 2020

  • Corporate Category Manager

    Jul 2018 - Jun 2019

  • Corporate Product Manager

    Mar 2016 - Jul 2018

  • Corporate Supply Chain Manager

    Jul 2012 - Mar 2016
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  BLESSED BE HOPE FOR THREE INC

  Mar 2014 - Jan 2017

  Board of Directors

  Helping to promote awareness for autism and raise money to fund treatments for families affected by autism.

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  The Southern Standard Company

  Mar 2019 - now

  Owner

  We are a small family business that has a lot of passion for kitchen and culinary linens and wearables. With over 15 years of hospitality experience, we can bring an added value and experience to your home’s dining and culinary appeal!Facebook (@thesouthernstandardcompany)Twitter (@theSouthernSta5)Instagram (@thesouthernstandardcompany)