Jennifer Robertson

Experience

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  Business Spectator

  Jun 2013 - Aug 2013

  Social Media Intern

  Managing social media profiles for online business publication, Business Spectator. Including Twitter, Facebook, Google+Sourcing images using AAP One database. Sub-editing.

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  Property Observer

  Jun 2013 - Jul 2013

  Editorial Intern

  Researching and writing articles on residential and commercial property and market trends.

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  Telstra

  Nov 2013 - May 2014

  Communications and Engagement Support

  •Internal communications and engagement including:•Developing communications plans and seeing them through to implementation •Producing two newsletters – one for all staff and one for Team Leaders, including design, layout, writing, editing, and send out•Writing and editing ad-hoc communications using tone of voice principles•Developing and running an internal Social Media campaign, using Yammer•Writing position descriptions for internally advertised vacancies•Managing the Billing and Credit Management Intranet page, including conducting a full re-design•Taking and editing photographs for staff events •Producing video packages to promote events and engagement initiatives•Running recognition and reward programs for the Billing and Credit business•Developing and running engagement competitions •Organising staff engagement events, including awards nights, morning tea’s etc. •Member of the Billing and Credit Management Culture Club•Leading the coordination of Culture Club events including developing, managing and working to budgets Show less

• 

  Tiger Pistol Australia

  Sept 2014 - Feb 2021

  Leading the Product Management function across the Tiger Pistol Australia business, my role is responsible for end-to-end product management of multiple new and existing digital products in an agile and cross-functional environment. Reporting to the CEO, my duties include: - End-to-end product management including product planning, competitor analysis, product strategy, value proposition and go-to-market strategy- Work alongside the Development Lead to create product roadmaps and manage backlogs and sprint planning- Support the CEO and CCO to develop and update commercial models across the business - Support the Head of Marketing with go-to-market activities for product releases- Manage submission and triage of bugs and product requests across multiple products and user groups- Ensure internal team communication and training on product functionality, usage and releases- Assist the Account Management teams to ensure client communication and training on Product functionality, usage and releases - Work with third-party partners to ensure product fit and integration- Analyse product uptake and usage to support client growth and retention across the business Show less Responsible for the onboarding of all of Tiger Pistol's technology-enabled clients, from project planning and solution and strategy development, through to project management and implementation. KPIs included: - Contribute to consistent growth of all Technology-enabled clients, in conjunction with Client Managers - Ensuring onboarding project completion within set timelines and budgets- Developing world-class solutions for all Technology-enabled clients to ensure they are set up for success - Key liaison between Client Management, Customer Operations, Product and Engineering teams - Development of campaign benchmark reporting to better inform sales, client management and solutions activities across the business - Client Liaison during the onboarding process - Conduct regular solution and strategy reviews for all Technology-enabled clients to ensure ongoing success and profitability - Reporting on and making recommendations to improve operational efficiencies in order to increase the profitability of each client Show less Managing a team of 9 Social Media Specialists, working to deliver a world-class social media service to our portfolio of 1,000+ Small and Local businesses. KPI's included: - Customer retention - Customer satisfaction- Staff engagement & development - Customer campaign success - Providing reporting to Senior Leadership team on team and campaign performance across the portfolio- Liaising with Account Managers, Engineers and Product teams to ensure a seamless experience for our clients and customers from product development to client management and customer success. Show less Managing a portfolio of small business clients, from a range of industries, to help them grow through social media marketing. This includes:- creating content and ads across various social media platforms- analysis of social media results- ongoing support via phone and email to clients regarding their social media activities- monitoring social platforms and responding to enquiries, reviews etc. - Managing clients' online reputations- driving reviews- running competitions and offers on social media platforms- providing advice on social media best practice- providing advice on website copy and design Show less

  • Product Manager - Australia

    Nov 2018 - Feb 2021

  • Client Solutions Manager

    Feb 2018 - Nov 2018

  • Customer Operations Manager

    May 2017 - Feb 2018

  • Client Solutions Coordinator

    Nov 2016 - May 2017

  • Social Media Specialist

    Sept 2014 - Nov 2016
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  Experian Asia Pacific

  Feb 2021 - now

  • Senior Product Manager

    Dec 2022 - now

  • Product Manager, Targeting A/NZ

    Feb 2021 - Dec 2022