Anna Usenko

Experience

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  The Marker

  Oct 2010 - Jan 2012

  Marketing Analyst

  Conducted marketing research on the Ukrainian print media market, analyzed competitors, prepared marketing reports, provided monitoring of the main advertisers activity, created presentations for clients and senior management, took part in the process of pricing, promotion and positioning of the new products on the market. Provided marketing support for the Evolution Media holding (research, reports and presentations)

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  TV Broadcasting Company "Studio 1+1"

  Jan 2012 - Aug 2013

  Marketing Analyst

  Provided complex market analysis, observed Ukrainian Internet market on regular basis, analyzed activities of the main players on the Ukrainian advertising market, prepared reports for sales managers. Made reports based on the results of monitoring advertisers’ activity, provided marketing sales support. Created cross-media and interactive projects, preparing presentations and marketing reports for the clients, provided marketing support for the advertisement campaigns. Participated in the elaboration of products development strategy. Show less

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  Ogut Organic Agricultural Products Trading and Industry Co. Ltd

  Aug 2013 - Aug 2014

  Marketing Specialist and Export representative

  - Conducted surveys and market research to study and analyze new markets and needs of the potential customers- Adapted products and services for new markets- Developed plans and strategies by coordinating with the managers to achieve the sales target- Ensure that the products are made available to suit the needs of the customer - Kept abreast of the latest developments in the market by studying the competitor's strategies and products- Maintained trustworthy professional relationship with the existing and prospective clients- Selected, analyzed and validated the vendors requirements and maintained the database related to it Show less

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  Getamarket

  Aug 2014 - Jul 2017

  Marketing Manager and BDM

  Digital Marketing Manager in the company focused on commercial and home furniture export to international markets (over 25 countries). My responsibilities included but were not limited to:- Digital marketing strategy and implementation- Social Media Marketing planning and execution;- Content management (brand websites and blogs) - planning;- Online advertising with Google AdWords And Facebook Ads- Digital Marketing analysis: using Google Analytics, Social media analytics- Export activity reports - sales and activity analysis, conclusions and suggestions- Customer relations management system usage implementation and administration (using Salesforce CRM)- Developing a strategy for and launching new brands in company's portfolio- Identification of new business opportunities, including contribution to company strategic planning;- Analyzing the market and closely working with Production department on expanding product ranges to meet the current market needs;- Following up and analyzing sales processes and results to guarantee the accomplishment for the company goals; Show less

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  FOREO

  Jul 2017 - now

  • Head of Business Intelligence

    Apr 2023 - now

  • Business Intelligence Manager | Global

    Oct 2021 - Apr 2023

  • Content Media Performance Manager | Global

    Mar 2020 - Dec 2021

  • Digital Content Media Manager | Global

    Mar 2019 - Mar 2020

  • Digital Content Media Manager | EMEA

    May 2018 - Mar 2019

  • Digital Content Media Specialist| EMEA

    Jul 2017 - May 2018