Primrose Dumani

Experience

• 

  Her Campus University of Cape Town

  Jan 2018 - Dec 2018

  Staff Writer
• 

  Varsity Newspaper (UCT)

  Jan 2018 - Dec 2018

  Copy Editor
• 

  Ayoba

  Jul 2021 - now

  Digital Content Curator

  My duties as a Digital Content Curator at ayoba include researching, writing, editing and distributing content for Channels. I create briefs for content design and marketing material that communicates the organization's activities, products and/or services. I respond to 3rd party inquiries, arrange interviews/conference calls or meetings and establish/maintain effective relationships with various content providers and journalists. I maintain a media database and records of media coverage and collate analytics and metrics for Channels. I collaborate with management to develop and implement an effective communications strategy based on ayoba's target audience. Show less