Patrick Wilson

Experience

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  DuClaw Brewing Company

  Jan 2011 - May 2011

  Marketing Intern

   Created a promotional email to be sent out to 300 customers to introduce a new product  Synthesized information from multiple sources to produce a thorough and concise three-page report for promotional materials outlining brewing processes and types of beer Updated and expanded client contact list to facilitate the release and distribution of three new lines of 12-ounce bottles of beer

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  Howard County Public Schools

  Jan 2011 - Jan 2014

  Instructional Tutor/Long Term Substitute Teacher

   Improved structure of an after-school program, increasing day-to-day attendance by 75% Formed and implemented innovative dozens of lessons and enrichment activities to teach students important concepts and build skills Contributed positively to productively in seven distinct positions over a two and half year period  Adapted to unfamiliar situations using available resources to self-teach concepts and instructional methodology daily

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  Montgomery County Public Schools

  Jan 2014 - Jan 2017

  English Teacher

  Led collaborative planning and curriculum development meetings for the 10th Grade Professional Learning Community consisting of 6 team membersAdjusted instruction based on collected data from relevant student assessments to raise student achievement rates to over 90% Built an active, working partnership with seven distinct stakeholders in student success to improve instruction and student achievement Managed planning, implementation, data collection, and documentation for five classes spanning multiple courses and consisting of 130 studentsStreamlined planning processes to differentiate county-made curriculum and lesson plans to fit needs of ten distinctive styles of learning Optimized countywide performance based assessments to properly fit student and scheduling needs resulting in an average of five days of instruction saved per quarterDeveloped lessons and unit plans consisting of daily and weekly goals to build to larger quarterly goalsEnsured timely delivery of required unit assessments for 130 students across several classesCollaborated with fellow teachers to identify opportunities to implement and use innovative technology in lessons and projects Show less

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  Citi

  Aug 2019 - Sept 2024

  Led the development and execution of a comprehensive digital product roadmap for multiple digital products that aligned the goals of multiple business stakeholders to reduce customer pain points, add novel features, and provide a best-in-class digital banking experience.Managed the end-to-end development of a contact info redesign that will simplify the user experience and allow 300K+ customers to accurately receive alerts and notifications.Facilitated the conceptualization and creation of a novel pilot initiative aimed at addressing reluctant paperless statement adoption for digitally engaged customers. Collaborated with cross-functional teams to define program objectives, success criteria, and key performance indicators.Developed an on-going control to monitor and remediate customer preferences in accordance with CAN-SPAM and TCPA regulations.Owned the front-end development, testing, and approvals for the rollout and expansion of the ‘Chosen Name’ feature to new customer segments, allowing millions of additional customers the ability to access the feature. Expanded the functionality of the contact info page on the mobile app to align with browser functionality, allowing users a more complete mobile experience.Oversaw development and deployment of new onboarding feature to allow for users to automatically enroll in crucial push notification alerts resulting in a 60% increase in push notification usage.Leveraged customer behavior data to streamline processes, eliminate redundant touchpoints, and eliminate pain points, resulting in the elimination of 99% of physical mail notifications.Collaborated with cross-functional partners and business stakeholders in order to orchestrate the development and execution of a comprehensive digital roadmap for all profiles and preference features and subscription alerts that aligned with business objectives, this roadmap encompassed feature prioritization, release cycles, and identification of all dependencies. Show less Developed and maintained a set of “cheat sheets” to help Product partners monitor acquisition performance and risk metrics.Managed, delivered, and presented several unique portfolio and product specific reports to inform acquisition focused discussions and decisions.Collaborated with customer service and marketing partners to consolidate, update, and implement new customer service procedures that ensured customer accounts were set up and updated correctly.Designed and executed the opening stages of implementation for a direct mail campaign to be distributed to card members.Analyzed and benchmarked impressions, click through rates, and conversions to determine the effectiveness of current online campaign placements.Collaborated with internal partners to identify future consumer market research needs and designed customer research surveys to address those needs. Show less

  • Digital Product Manager - Profiles and Preferences

    Sept 2020 - Sept 2024

  • Management Associate- 360 Acquisitions Marketing Strategy

    Aug 2019 - Jun 2021