Markanthony Rizzo

Experience

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  The Journey FM

  Aug 2017 - May 2018

  Social Media Manager

  At The Journey FM, I managed the station’s social media platforms (Instagram, Facebook, and YouTube), focusing on creating engaging content and building stronger connections with our audience. During my time there, I:- Created over 180 custom social media graphics, increasing our reach by 30% and growing our followers by 20% in just the first quarter.- Produced more than 70 radio commercials for local events, which reached an audience of 100,000+ and boosted donations by 15%.- Developed strategies for Instagram Stories and Highlights that led to a 20% uptick in audience engagement and call-to-action responses.- Fine-tuned our posting schedule, resulting in a 95% jump in social media reach.- Actively managed our online reputation by engaging with followers, leading to a 25% rise in positive reviews.- Worked closely with our creative team to run contests and giveaways, driving a 15% increase in listenership.- Trained staff on social media best practices to keep messaging consistent and ensure high-quality posts.My efforts helped the station significantly grow its online presence, improve audience engagement, and enhance its brand reputation. Show less

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  Northridge Church, Rochester, NY

  May 2018 - Jan 2021

  Communications & Worship Director

  As Communications & Worship Director, I led multiple teams and oversaw all creative and technical aspects of services and events for a multi-campus church. Key responsibilities included:- Led and mentored a team of 45+ music volunteers, improving performance, communication, and morale.- Directed all creative elements for Sunday services and events (500-2,500 attendees), including rehearsals, music selection, and technical support.- Produced weekly social media content using Final Cut Pro X, Canva Pro, and Adobe Creative Cloud, increasing audience engagement by 46%.- Partnered with the Digital Creative Director to enhance social media strategy, leading to a 40% growth in engagement and organic reach within six months.- Delivered over 160 public speaking engagements, recognized for clear messaging and compelling storytelling.- Developed Instagram Reels and social media strategies that achieved a 10.5% average engagement rate.- Managed multiple large-scale events, including volunteer recruitment, logistics, and vendor management, ensuring flawless execution.- Resolved technical and A/V issues under tight deadlines, maintaining excellent standards of service delivery.- Boosted social media performance by 40% over six months, using tools like Sprout Social to track and optimize engagement.- Fostered strong relationships with volunteers and staff, driving development and retention through personalized mentorship. Show less

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  Rock Church

  Jan 2021 - Sept 2022

  Social Media Specialist

  At Rock Church, I led the social media strategy, content creation, and community engagement for platforms with a combined audience of 532K+ followers. My focus was on boosting engagement and brand awareness through data-driven strategies and compelling content. Key highlights include:- Managed the social media strategy across Facebook, Instagram, and Twitter, consistently publishing 5-15 posts daily to engage a broad audience of over 532K followers.- Produced over 500 short-form videos (Instagram Reels, Facebook Videos) using tools like Final Cut Pro X, resulting in a 37.5% increase in followers and maintaining an average of 115K+ views per video.- Developed and implemented data-driven strategies using Sprout Social, boosting engagement by 4.6% per post and growing Instagram followers by 39.5%.- Crafted and ghostwrote engaging copy for social media, driving increased engagement and expanding the church’s online presence.- Coordinated and led a team of 12+ volunteers to capture high-quality photos and videos for church services and events, ensuring a 1-hour turnaround time for content delivery.- Orchestrated media engagements for the lead pastor, including interviews and video shoots, which heightened local community awareness and support.- Contributed to major campaigns, content calendars, and brand refresh efforts in collaboration with the creative team to ensure cohesive and consistent messaging.- Implemented social media listening strategies to monitor sentiment, engage the community, and foster stronger relationships with supporters.- Tracked and reported on social media KPIs (engagement, reach, followers) weekly, optimizing performance and strategy based on analytics.- Handled 98% of social media inquiries and escalations, maintaining high levels of community engagement and satisfaction. Show less

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  Mounmouth County Music Lessons

  Oct 2023 - Dec 2023

  Social Media Manager

  During my time at Monmouth County Music Lessons, I revitalized the brand’s online presence, focusing on content strategy and customer engagement. Key accomplishments include:- Developed and executed a comprehensive 2-month content calendar, which successfully attracted 17 new clients and boosted the brand’s visibility.- Managed customer feedback across social media platforms, effectively resolving negative experiences and transforming them into positive outcomes through thoughtful communication and engagement. Show less

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  Vibrant Agency

  Nov 2023 - Mar 2025

  Communications Director

  - Men's Alliance: Orchestrating communication strategies that weave together graphics, video production, SEO, web design, and digital marketing, partnering with the CEO and design team to forge a harmonious brand identity and innovative media approaches. - VIE Church: Guided the crafting of 20 digital displays for lobby showcases and conjured over 235 slides for church services, encompassing announcements, series artwork, event promotions, and backgrounds, all while ensuring a unified branding across visual elements.- Men’s Alliance: Supervised the entire journey of print marketing production, from initial concept to final creation, managing the design and production of 7+ T-shirts, brochures, and handout materials.- VIE Church: Curated content calendars and crafted over 100 monthly posts, leading to an astonishing 128% increase in Facebook impressions, 266% rise in interactions, and a 50% boost in website traffic.- Men's Alliance & VIE Church: Offered creative guidance to the agency team, personally producing and editing multimedia content—photos and videos—for social media campaigns, Instagram Reels, Facebook, and signage, ensuring impactful and relevant visuals across all platforms.- VIE Church: Directed website updates, an extensive redesign, and content creation, fostering a 54% surge in social media followers while enhancing user experience through optimized SEO strategies.- Men's Alliance: Propelling ongoing growth through social media engagement, paid advertisements, and SEO tactics, delivering insightful data to refine communication endeavors and amplify audience interaction. Show less

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  Howell Studios

  Mar 2025 - now

  Marketing Project Manager