Sam R Dyer L Marketing Expert

Experience

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  Omac Advertising

  Apr 1998 - Aug 1998

  Graphic Design Internship

  Filled the shoes of a full time designer working on brochures, newsletters, and various small projects.

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  Media Cabin

  Jan 2000 - Jan 2002

  Graphic Designer

  Media Cabin is a full service advertising agency and P.R. firm that represents nationally recognized brands. During tenure, I worked on a variety of projects involving web, print, and public relations. Conceptualized and executed strategic advertising campaigns as part of a creative team.

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  Pamplin Media Group

  Sept 2003 - Nov 2008

  Responsibilities include: • Managed existing sales staff to successfully build web advertising revenue at a time when revenue from print was in decline • Developed collateral for online marketing presentations and sales to both large and small business• Tracked and improved web advertising response, providing clear statistical data to both sales reps and their clients directly• Worked with the Pamplin web team to develop new advertising opportunities across all seventeen websites including PortlandTribune.com• Managed display advertising creation process within Pamplin Media Group's Creative Services department to engaging web advertisements with an effective call-to-action. Show less

  • Web Advertising Manager

    Oct 2007 - Nov 2008

  • Advertising & Marketing

    Sept 2003 - Nov 2007
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  Brand Name Creative

  Jan 2006 - Nov 2008

  Co-Principle and Marketing Director

  Boutique agency specializing in new media, web 2.0, direct and social marketing. Our approach is different from most agencies. We start by looking at our client's existing assets in order to find hidden market benefits that have been previously overlooked; we then leverage and optimize these existing assets.

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  Moda Health, formerly ODS Companies

  Nov 2008 - Jun 2012

  • Successfully drive qualified traffic and increase conversions for various ODS web properties. • Utilize digital tools and applications through innovative and effective programs including, but not limited to, online marketing campaigns, brand awareness programs, social media and mobile promotions.• Provide Search Engine Marketing (SEM) and Search Engine Optimization (SEO).• Create, measure, analyze and optimize digital marketing campaigns. • Design, implement and manage online marketing programs focusing on customer retention and acquisition as well as broader utilization of benefits. • Monitor our online advertising budgets. Understand, optimize and expand our keyword list. • Monitor digital reporting and tracking, flag issues and highlight metrics as appropriate.• Develop and monitor metrics and budgets for digital strategies. Show less Marketing strategy and communications consulting for Moda's subsidiary companies. Responsibilities include: • Overseeing the development of direct marketing materials, print advertising, and other specialized communications• Researched and reported new technologies to help Moda meet the growing needs of their multiple online markets.• Analyzed traffic reports across Moda's web properties to optimize the return on investment in digital communications• Managed the delivery of compelling web content that engaged visitors, increased market share and reinforced the Moda brand Show less

  • Online Marketing Specialist

    Sept 2010 - Jun 2012

  • Senior Communications Specialist

    Nov 2008 - Sept 2010
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  HealthyGrid LLC

  Jun 2012 - Sept 2021

  Director of Marketing & Communications

  Founded in 2013 Healthy Grid was created around the vision that individual oral health is important. With backing from the health insurance industry, Healthy Grid leverages emerging technology to reach individuals in need of dental care. Our flagship products are Loloz anti-cavity lollipops and DentalOptimizer.com. My responsibilities include:• Product and site development, traffic growth, web site UX and ongoing optimization of sales funnels.• Management of off-shore developers, quality assurance, and sub-contractors.• Manage build out of content such as infographics, digital slideshow presentations, expert blog posts, whitepapers and case studies• Keyword/key phrase research and implementation (including internal link structure) to ensure all new content is optimized to gain qualified search engine traffic• Link outreach campaign targeting authoritative sources and niche directories for incoming links to key landing pages• Analytics analysis for the purpose of arranging individual elements to best accomplish the specific conversion goals associated with each page (user driven optimization)• Creative direction for all graphic elements and copy to ensure they attract, inspire, enhance desire and motivate visitors and members to respond to messages in accordance with various conversion goals Show less

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  Freelance

  Feb 2020 - now

  Marketing Consultant
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  Astra Practice Partners

  Jan 2022 - now

  Manager of Operations

  With more than 30 years of dental industry experience, Astra Practice Partners develops practice management software to help dental practices run a more efficient and profitable dental practice.