Francesco Benvenuto

Experience

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  Hexpress Healthcare Ltd

  Apr 2009 - Sept 2009

  Web Marketing Intern

  ◆ Developed a satellite website with the goal of improving the ranking on the major search engines◆ Gained a Page Rank 4 (Google Page Rank) in 2 months from website launch◆ Campaigned a digital advertising idea working banners and social media networks. ◆ Translated from english to Italian various company websites◆ Enabled link building campaign for various brands

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  Unicolor S.p.a

  Oct 2009 - Apr 2010

  Digital Marketing Specialist
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  Archipose LLC

  Jan 2010 - Sept 2016

  Business Development Manager

  ◆ Website Development for FitnessStudio.it which led to an increase of 300% in organic traffic.◆ Decreased Bounce Rate by 82% implementing a Search Engine Optimization Campaign for MichelinCaminetti.it◆ Segmented and optimized performance of the Email Marketing Account for Colorpro by merging their email lists.◆ Created a Email marketing automation strategy for engaging with AuroraBook.com customers.◆ Graphic development, brochure and product presentation for Mantadigital.com

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  Unicolor S.p.a

  Jun 2010 - Jan 2013

  Marketing Manager

  ◆ Studied the industry to implement and launch a new brand targeted towards a B2B audience.◆ Analyzed the pricing strategies of VeniceAlbum in comparison to competitors◆ Created from scratch a sales force team in the USA and UK◆ Led cross-functional 10-member team to develop and implement global sales strategy◆ Consistently organized the company's brand image at International trade shows and events◆ Implemented post-event follow-up contact with clients to ensure expectations were met◆ Maintained and updated database of customers◆ Excellent sales development skills and positive attitude◆ Responsible for negotiating service contracts with industry influencers and key strategic partners Show less

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  Valitalia LLC

  Jan 2013 - Sept 2016

  Co Founder

  Valitalia is the first company of its kind to exclusively import 100% Made in Italy fine furnishings and accessories and make them available on one site to U.S. consumers. The highest quality craftsmanship directly from the producers with no middle men in between.Valitalia’s mission is to introduce Americans to the beauty of the Italian lifestyle through a carefully-curated collection of home furnishings originating from Italy’s Friuli Venezia Giulia region—an important international furniture and design center. Show less

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  OverIT - Field Service Management

  Jan 2018 - now

  As Corporate Marketing Director, I lead the strategic marketing vision for OverIT, managing a cross-functional team of 5 and driving initiatives in digital marketing (SEO, website strategy, social media, content), branding, corporate communication, and event management. I focus on expanding brand visibility, improving lead generation, and increasing customer engagement, while ensuring consistent messaging across all channels. Through data-driven strategies, I have optimized marketing efforts that have directly contributed to OverIT’s growth in a competitive global market. Show less As a Product Marketing Manager I have a proven track record of driving growth and delivering successful product launches for the Field Collaboration solution at OverIT - Field Service Management.I have executed go-to-market strategies with the goal of generating leads, increase customer engagement, and drive revenue. I have demonstrated a strong ability to collaborate cross-functionally with product, sales, and customer success teams to deliver successful product launches, while also developing compelling messaging and positioning that resonates with target audiences.With a deep understanding of the IT software industry, I am skilled in leveraging market research and customer insights to develop effective marketing strategies that drive customer acquisition and retention. Show less

  • Director Corporate Marketing

    Nov 2023 - now

  • Corporate Marketing Manager

    Nov 2021 - May 2024

  • Digital Marketing Manager

    Jan 2020 - Nov 2021

  • Product Marketing Manager

    Jan 2018 - Jan 2020