Talha Sheikh

Experience

• 

  Tapal Tea (Pvt) Ltd

  Jun 2012 - Jul 2012

  Intern
• 

  Telenor Pakistan

  Jun 2013 - Aug 2013

  Intern

  •Worked with S&D on SahulatGhar project•Selected Internet Retailers•Researched on Mobile Internet Penetration in Karachi •Prepared report on franchise Walk-In•Carried out survey on SahulatGhar working•Led a sales team in ‘Gross Add Day’ activity

• 

  Jazz (previously known as Mobilink)

  Oct 2014 - Apr 2019

   Responsible to manage brand visibility in the Region  Manage and Utilize regional BTL budgets through BTL campaigns / regional visibility drives based on prior approval (BTL activities, Wall Paint, Retail Branding, local OOH etc. based on approval from HQ). Lead and guide merchandiser’s team to plan merchandising efficiently and effectively. Leading & managing Franchise uplift project in south 3 region.  Responsible for Re-decorating dealer premises concerning shop-in-shop, displays, window displays, signs, promotions etc. Ensuring effective NCVP (network, channel, visibility, promotion) mapping through planning in grid level in urban and sub territory level in rural area’s To prepare and submit POS / merchandising material forecast for the assigned Territories. Manage Exhibitions / fairs / trade shows / events (incl. launch event) Analyze and explore existing and new business opportunities at the regional level to enable regional management to take appropriate business decisions. Design Trade Promos for enhancement of Sales products. Ensuring effective implementation of customer promos (including product launch campaign, acquisition, recharge or usage campaign etc.) arranged by HO Islamabad Ensuring branding artwork and product/tariff information are displayed properly through BTL media and trade media, managing regional BTL media monitoring. Managing BTL Van activity execution & Coordination with Vendor for smooth Operations in region Managing distribution of Promo Gifts to channel and sales team of Regions Show less Leads the Regioanal Distribution / Trade & Marketing for Baluchistan Region: Main key areas are • Visibility (Retail Channel and outdoor)• Vendor Management• Developing local give aways for the region • Organizing BTL activities and providing assistance for the mediums required• Also desigining Giveaways at regional level for regional retailers• Merchandising and manage team of Merchandisier • Liasioning between the Vendor / Back office and retail channel and team for Promos . distribution• leading team Distribution Reps for getting Market Audit & survey• leading Region wide Market Audit report for the Senior management• Travelling all areas for Market Visits to review the MI and uplift brand visibility Show less •Achieve the assigned sales targets of the segment •To process the Mobilink Postpaid connection•Add business subscribers to the Business Segment as per the segment plan•Carry out mobile number portability (MNP) sales and meet their specific targets•Visit customers and develop healthy relation in order to get sales leads•Generated sales leads follow them up efficiently & Close on them as productive sales•Efficient use of Mobilink USPs as per the customer’s requirements •Efficient use of sales tools•Minimize / prevent churn within the existing customer portfolio•Give 100% accurate information for all customers.•Organize work days & Plan daily/weekly sales visits•Complete information on Products offering & other value added services•Staying up-to-date with the changes in accordance with the products & packages. Show less

  • Trade Marketing Executive

    Jan 2017 - Apr 2019

  • Sales & Trade Marketing Regional Coordinator - South 3

    Feb 2015 - Dec 2016

  • Business Development Officer

    Oct 2014 - Feb 2015
• 

  Zong CMPak Ltd

  Apr 2019 - Aug 2019

  Area Sales Manager

   To ensure quality of gross adds, 3G/4G gross adds To ensure Channel Expansion (SIM Selling, ML, VAS, MNP, MBB, ECATs, Postpaid) by identification of high potential areas within the grid Ensure that timely purchase orders are placed by Franchises to ensure availability of stock at all times Identify un-tapped areas in the assigned territory and guide teams to increase retail penetration. Guide BDOs in planning sales routes Prepare and submit sales forecast for Sims, scratch cards, Mini load & Recharge on daily / weekly / monthly / basis for effective sales planning Plan with Regional Sales Head localized sales promos in areas of low sales performance and low network utilization Ensure that staff and retailers are fully trained and equipped with company product knowledge To make periodic visits to the market and ensure stock availability in the entire territory Coordinate with the Marketing and Channel teams regarding BTL activities, trade promotions, business development and special events in the grid To ensure that the channel partners stay abreast with all the developments in terms of SOP’s, discipline, Target and Show less

• 

  PepsiCo

  Sept 2019 - now

  Set clear and SMART objectives to ensure delivery of annual operating plan (AOP) in line with Regional goals Estimate and analyze category development potential for each category within FLP and create subsequent plans to consistently grow shares in each categoryResponsible to achieve monthly and quarterly volume targets as well as monitoring of target brand & pack wiseMonitor & manage trade discounts on monthly basisMonitor & track distributor ROI and propose suggestions to leverage on distributor profitabilityAccountable for improving market share through identification of untapped channels, new towns, brand and pack size & optimal rack productivityEnsure smooth execution of all new product initiatives against regional business strategyEnsure execution of all merchandizing, display & operational priorities across territories Process ImprovementMaintain a regular physical presence in the territory to ensure understanding of internal and external customer needsConduct core skills assessment with DRs and DSRs to ensure strong coaching and selling skillsConduct field training to ensure market excellence in all areas Show less

  • Senior Territory Sales Manager

    Sept 2022 - now

  • Territory Sales Manager

    Sept 2019 - Nov 2022